Parent-child Education intelligent hardware entrepreneur another gold mine

From smartphones to smart TVs, smart glasses, smart watches, as if overnight, we've fallen into the intelligent age. From the Internet giants to traditional hardware vendors to ambitious entrepreneurs, if not the "smart" word, it means outdated. While the internet giants and powerful traditional hardware vendors are busy laying out smart hardware to create an ecosystem, emerging entrepreneurs are also wary of competition from giants, differentiating themselves into future subversive products in the smart hardware field. As a result, this new round of intelligent hardware entrepreneurial boom, thousands of entrepreneurs flying moth-like to join the intelligent hardware start-up. They all think they have caught the future trend, standing in the Tuyere, waiting for soar. But the brutal is that most entrepreneurs seize the future, but do not seize the present.

Meet future trends rather than meeting realistic needs

Smart hardware is the future and this is the trend. But most of the smart hardware we see now remains in the "geek" phase, and it's hard to get into ordinary people's homes for the masses. A year ago, the hot Google glasses, so that countless geeks crazy chase, now the enthusiasm dissipated, Google glasses also fell from the altar, had to face the idea ahead, commercialization of the reality of resistance. As Gockai said, "Google Glasses endurance is not a problem, many people can also accept the bug, the key is who will wear a pair of glasses all the time shouting OK Glass, always be regarded as neuropathy." ", whether it is Google Glasses or a lot of smart hardware now, always think of subversion, but did not consider the real user experience and use of the scene." Nowadays, all kinds of hand rings and watches in the field of intelligent hardware are smart, and they do stupid things. As a technology practitioner, experienced countless smart bracelet, smart watch, I really do not know how to let users focus on how many calories per day, how far away, what is the point? Compared to these, I think that to meet the user's real segmentation needs, is the development of intelligent hardware prospects. For example: parent-child education.

Market demand and scale of parent-child education

The social competition is intensifying unceasingly, the parents to the child's education investment also is increasing unceasingly, similar "promotes the child intelligence", "cannot let the child lose at the starting line" and so on education slogan from the other side also promoted the parent-child education market prosperity. Although at present a variety of large and small "parent-child education" as a service content of the parent-child classes abound, and the price is not expensive, but still classes are full, the market needs greater than supply. According to China's fifth census, the total number of infants and young children in the domestic 0~3岁 is as high as 70 million, 0-6-year-olds are about 180 million, and the new born population reaches more than 20 million each year. The huge base, the steady growth and the renewal, has established the parent-child education market solid customer Foundation. According to industry estimates the overall market size of parent-child education in 2013 reached 32 billion, is expected to reach 100 billion in 2020, however, China's parent-child education market is still in a very primary market, the market development rate of less than 1%.

The present situation of intelligent hardware in parent-child education market

There are also many intelligent hardware products for infants and children in the field of intelligent hardware. Like sproutling intelligent foot ring, Ex mo baby Pajamas, 360 child guards, etc. are strong user needs targeted intelligent hardware products, but also a number of problems. Take 360 child Guards for example, its clumsy appearance, rough workmanship, inexpensive components, as well as the inability to use the recording function, there are snail-like after-sale speed, has been criticized by consumers. Of course, these shortcomings are currently a lot of parent-child education market all the smart hardware almost common shortcomings, the real extreme experience of the product has not appeared. At present, China's Internet giant Bat has in the parent-child market layout of intelligent hardware, it is said that Le Vision will soon release a parent-child education products, can be foreseen is the parent-child education market is slowly becoming active, and gradually become "military strategist" of the battleground.

Parent-child education, entrepreneurial opportunities

Although the domestic Internet giants are actively laying out the parent-child education market, the big gold mine is not one or two giants to swallow. The market value of parent-child education also includes the upper and lower of the industrial chain, and the various branches of parent-child education, such as early education, parent-child toys, parent-child education videos and so on, are the great opportunities for entrepreneurs. Of course, there are more users in this area waiting for entrepreneurs to explore, meet, the parent-child education system in the various short boards will gradually be the new smart hardware to fill.

In the future, the intelligent hardware in the field of parent-child education will no longer be aimed at subverting the parent-child education experience, but better serve the interactive experience between parents and children, and make the communication between them more interesting. The role of intelligent hardware should be to help parents promote their children's physical, psychological development and all aspects of healthy growth, improve the emotional relationship between parents and children, while giving entrepreneurs enough return to promote the healthy and orderly development of the industry.

In traditional business, there is a saying that the money of the old, the child and the woman is best earned. In the smart hardware generally applauded not to sell the market, emerging entrepreneurs need to really give up a variety of "Cross-border", "subversion", "thinking", leaned down to study market trends, seize the user just need pain point, do users really willing to pay the product. From this point of view, parenting education is undoubtedly a huge gold mine.