Paris wedding dress by wide point 3 million day exposure promotion efficiency maximization

What is the scene of traditional wedding photography promotion? A street flyer, or a booth? At the urging of the Internet wave, more and more traditional wedding photography companies take the Internet advertising platform for precision marketing. At present, wedding photography fierce market competition has long been commonplace, street flyers, such as Taiwan's traditional form of wedding photography company propaganda of the normal. However, the low efficiency and high labor cost of leaflets, coupled with the difficulty of reaching the target crowd, have made more and more wedding companies abandon their original street flyers. The offline platform is no more substantial than the street flyers, but because of the noisy noise and the numbness of passers-by, the propaganda effect is very little. July 2014, Beijing Paris wedding photography and Tencent wide-spread cooperation, the introduction of "preferential sets" activities, Paris wedding photography through a wide point in the QQ space and QQ show to launch a picture advertising, so that more potential consumers see its promotional information, to attract consumers to order. The number of people consulted on the day of the event was close to hundred. So far, Beijing Paris wedding Photography feedback, with the help of a wide-spread platform for promotion, promotional information in the day the exposure of up to 3454714 people, the highest return on investment to 2,981%, the effect is much higher than other channels. The root of the launch technique: Internet advertising + Large data platform, fast touch to the consumer analysis of Beijing Paris wedding photography to achieve good results, the most important thing is that Beijing Paris wedding Photography has chosen an appropriate way of marketing-internet advertising. Beijing Paris Wedding Photography as a line of traditional enterprises, has been observed to send leaflets and other online promotion methods have certain limitations, so bold with the help of network advertising platform to promote. On the Internet advertising platform to promote, the key is that the platform to have a sufficient level of users. 2014 Tencent Q3 earnings show, QQ monthly active account number reached 820 million, QQ space with 629 million months active users followed. Tencent widely as an advertising platform Tencent effect, hand QQ, micro-letter, QQ space, mobile phone QQ, Mobile QQ, QQ music client and Tencent news clients and other social products, and with many external partners to create Mobile Alliance, wide-point has become the largest user volume of the domestic advertising platform. Paris wedding Photography with the help of wide point, through the QQ space and QQ show and other social platforms on the ads, quickly reach the target crowd, achieve a very high rate of advertising conversion. The ability to put skills: the eyes of multiple orientations, make the ads smarter and wider. Through the analysis of the basic attributes, short-term behavior, long-term interests and other dimensions of the billionaire Tencent social active users, it is supported by 17 categories of business interests such as it electronic products, education, tourism, finance, etc. Support advertisers to more granular user base. Take Paris wedding Photography For example, the merchant may according to own product characteristic and the demand, realizes the relatively accurate crowd purchases, completes the conversion rate the high efficiency promotion. Paris Wedding Photography In the advertising, through a wide range of data screening, the QQ space and QQ Chat interface ads accepted the crowd positioning in the crowd 22-40 and 22-35 years old, targeted delivery, to help Beijing Paris wedding photography to achieve maximum marketing effect. Put in the form of skills: advertising material optimization, marketing effect of a significant further interpretation of Beijing Paris wedding photography case, in the marketing direction, the carrier is correct on the basis of the details of the control is its good market effect of the important reasons, the update and optimization of advertising materials is one of them. Wedding photography in Beijing in July-August during the advertising campaign, the advertising material has been optimized for up to 9 times to increase the number of clicks and consultation. By emphasizing the details of discounts, prices, limits, brands and other materials, the ROI of Beijing Paris wedding Photography has grown to a maximum of 2,981% from the beginning of 390%, achieving a growth of several times. Social advertising is developing at a rapid pace, and advertisers are increasingly demanding on the real quality of mobile-end traffic. Wide-spread will continue to help advertisers to enhance the ROI, to achieve the maximum effectiveness of promotion efficiency, for advertisers to create a truly "effective and quantity" marketing platform.