Part-time to do friends Circle marketing, monthly sales breakthrough 30,000 of the actual exercise

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Wen/Chai Gong

Objective：

By selling the salted duck in a micro-trust friend Circle for about 40 days, I am a part-time in doing micro-letter marketing, through these days of efforts and pay, personally think or achieved a good result, sales of more than 600 salted duck, more than 30,000 of a turnover, all are through micro-letter and QQ sold out. If there is not a small episode, I think we can sell better. How did I do that? I think I am not a marketing guru, and I have not conducted a professional micro-credit marketing training, but with some of their own experience to achieve. Before, I also wrote a "real-time sharing-the first preliminary marketing of some insights", this article is probably written more than 20 days ago, may not be deep enough to share again today, there will be some new experience and insights, hope to be doing micro-credit marketing, or is ready to do micro-credit marketing friends help.

I think you have to do a good job in micro-credit marketing, first of all, you have the following factors:

First, the number of friends: your micro-letter to have a certain micro-trust friends, if only dozens of, is unable to do micro-credit marketing, I think at least at the beginning of more than 200, must be high quality friends, to produce a certain effect; Of course, you can increase your micro-trust friends through some of the later efforts, Below will also teach you how to increase your micro-trust friends;

Second, personal character: You may say, do not sell a thing, and your personal character has a yarn relationship ah? Then you are wrong, if you are a stall, or on Taobao may not need, now is talking about micro-letter on the sale of things, may have a relationship. In other words, how do you deal with friends, clients, classmates, etc. you in the friend's word of mouth is good, everybody appraises to you how, I thought this is also very important, most business is starts from the friend nearby, if the friend does not accept to you, does not support, you how to convince other people.

Third, social resources: social resources need certain experience, for those who have just graduated from the university, but for those who have been working for several years, you, in addition to their colleagues think, there is no to know and make some other friends, such as customers, partners to establish a good relationship, have a certain social network resources, For you this micro-credit marketing will play a very important role, because they are the mainstream of society, money, people pulse, can get their support, will achieve a good effect;

Four, the Copy Foundation: micro-credit marketing is to rely on your words to impress people, if you will not use the words described, only hair pictures, simply can not impress others. A good product is to need a word to speak to support it, so that vitality. such as selling clothes friend, you directly will dress pictures and clothes color, style, code number put up, do you think there is effect? You often do this, your friends are tired, the relationship of friends, such as the general relationship or do not know friends, they will certainly pull you into the blacklist. So, do micro-credit marketing, must have a certain language skills, do not need your copywriting how good, at least you have to describe the product clearly, said understand.

V. Marketing Ability: Marketing Ability is also a must not ignore, millet why can succeed, is his marketing ability is strong, this is very important on the network, we all said is does the micro-letter marketing, therefore certainly cannot leave the marketing two words. Marketing is a big knowledge, I dare not say how much I understand, but my years of work experience and entrepreneurial experience, or understand a little bit, the following will give you to share how I am marketing.

If you do not have all the above five points, I would like to do micro-credit marketing will be very difficult, not necessarily able to do well. In fact, a lot of things are a time accumulation, you see people one months to make tens of thousands of, hundreds of thousands of, or millions of water, are after a long period of accumulation, such as networking, knowledge, capital, marketing capacity, fans and so on accumulation. So you are going to be a friend of micro-trust, you have to take a good look at yourself. Of course, there is no absolute, not you do not have the above five points, you can not succeed, I just said the difficulty will be much more, time will be longer.

Ok, tell me how I work part-time more than 40 days, through my micro-letter to the salted duck from zero to 30,000 of the monthly sales, I personally think that there are several reasons are more critical.

First, the product was chosen: sell things in micro-letters, selection is very important, now micro-letter began to crack down on which sell a goods, fake merchants, and the other micro-letter most are friends, are known friend, such as selling fake things are certainly not, this is certainly not long, so in the selection of people must be cautious, I choose the product is my family's own specialty--salted duck, I think the tower has the following advantages:

1, native: Salted Duck is a local native product, it is an organic, green, healthy agricultural products. Nowadays many city people like this kind of countryside soil thing, the salted duck is also belongs to eats the product, therefore many friends may try, if is the clothing shoes kind of product, perhaps others do not like your style; I think the product of eating is best to start marketing from friends;

2, there is a story: My father has been a salted duck for more than 30 years, also have a certain degree of visibility, quality without suspicion, and is my own production, friends and customers are willing to support, are very recognized; and I in the micro-letter to my father to do the story of the salted duck, salted duck culture, etc. to render, more people have a desire to buy;

Second, the sales time selected: Salted duck is usually produced at the end of the year, close to the Chinese New Year, the Spring Festival in China is a time to give gifts to each other, and the salted Duck is a spring Festival gift products, send customers, send friends, send a leader of a gift, a lot of friends are a lot of purchase, the most of a few good friends are more than hundreds of purchases So this is also a very important reason.

Third, the marketing way selected: micro-credit marketing, in fact, in the initial time should be the relationship between marketing, just also talked about, how to start with friends around the publicity and promotion, then you in and friends publicity, your way of publicity can not be too rigid, according to different friends to carry out different marketing methods. I have summarized the following methods:

1, personal brand: Since can become friends with you, can join your circle of friends, must be recognized as a person, or want to become friends with you. Whether you know it or not. So you want people to know how you are a person, know the micro-letter behind a living person. To do sales, you must first sell yourself out. So your micro-letter not only hair product propaganda content, but also to your personal life, life sentiment, other share, let people know this micro-letter behind is a what kind of person. What you share must be positive, positive, energetic, and shape your personal brand.

2, affective strategy: We know you are a kind of person, to you have a good opinion, this time you can be very good use of others to your impression, to carry out some product sales, to slowly, gradually, not a day to send a lot of product publicity, so it is easy to let others disgust.

3, sharing tactics: When friends buy your products, you need to share the first time, so that people can see that there are so many buyers, and there is a good shopping experience, after purchase and after receiving the goods to share. Share the time must be the order information, dialogue content screenshot put up, appear more real, I personally think, this is a stimulating other friends to buy an effective way, such as a friend to help you buy, you share, and another friend and you, and this purchase is a friend, he saw, feel should support you.

4, strong push technology: this is to be based on different friends, is generally a better friend, joking way to sell, this must be mastered a degree, not too demanding, enough.

5, interactive Links: In the circle of friends, you want to make friends circle friend know you exist, such as your friends sent some good content or information, you have to give comments, if you do not know what to comment at least one of the points of praise. In fact, a micro-letter friend, is just want to know how many people are concerned about him, if you often interact with others, naturally will have a good impression of you, this is a very important behavior; often release some micro-letters and your friends to interact with, such as a little praise gifts and so on

6, Thanksgiving: No matter which friend bought, bought how much, you have to thank others, and in front of the world's people to thank, others support you, perhaps not because your product is good, but to recognize your people, so you know, his purchase, we owe them a favor, remember the day you want to repay. A person who knows how to be grateful can be respected and continue to help others.

Four, must have the patience: the micro-credit marketing is needs the time accumulation, is not the day two days will have the effect, therefore must persist every day, publishes the information on the micro-letter every day, interacts with the friend, studies the marketing and so on. Not three days to cast nets, two days fishing. Insist on a little bit every day, a little accumulation, there will be effect, do you will have the feeling.

Of course, in addition to the above four points, you have to do the preparatory work, product pictures, promotional copy, familiar with products and so on, one can not be less, here I would like to emphasize one, is that you must be confident of their own products, so you can better to promote, have the confidence, have self-confidence, This premise your product is really good, personally experienced.

Chat to this, I also share, I was how to increase my micro-trust friends, summed up in the following eight ways:

1, QQ Friends, mobile phone address Book friends all Plus, these are generally known friends, classmates, colleagues, friends, customers and so on

2, in micro-bo, QQ space, QQ signature on the release of your micro-signal, and cut off time to publicize your micro-signal, micro-bo friends are some peer friends, such as my microblog is to do electrical business friends;

3, add some QQ group, such as my specialty in our local QQ group;

4, according to your own expertise, and your products, write some share of the article, posted to some forums, if users think you write a good, will naturally add your micro-letter, want to communicate and learn from you, such as underwear products, can be published in Women's Forum on how to maintain stature, in short, to let you increase the exposure rate on the network.

5, you send products to some in the micro-letter has a certain influence of friends, free to give him experience, he will help you to share, can play a promotional product of your effect, but also to help you add a friend of a way;

6, see your micro-letter friends have recommended his friend micro-letter, you add, see on the Internet and you have associated with the micro-signal, you also add, anyway can add, because someone will have the opportunity to sell, do not let go of any opportunity;

7, this is also more common, the simplest one, is to use micro-letter search near the people, if it is a specialty products this product, in your local use this way to add friends is very effective;

8, if there is a chance, you can participate in a number of training, forums, lectures, exchanges and so on, to come here to meet the friends are more people, so it is a place to add friends.

In this micro-credit marketing, I also summed up a few deficiencies, if the following points to do better, I think the sales will be much higher:

First, the supply chain is not following: I advertised earlier, a lot of customers under the single, but because of the weather reasons, my home of the salted duck has not been drying, dragged about more than 20 days without shipping, if timely delivery, friends at an early time to share in the circle of friends, can certainly attract more people to buy;

Second, the product picture is not exquisite: all my pictures were taken last year, Pat is not professional, the material is not ready, because I am in Guangdong, my home in Jiangxi, my father does not know how to take pictures, many photos update not timely, not at the time of the picture, back and forth to publicize a few pictures, there is no fresh feeling;

Third, recruit distributors too late: I did not consider the recruitment of distributors, is my friend circle propaganda, some friends see good, active contact me to do my distributor, now recruit two, they have a single day, also count can. If you recruit early, a little more distributors, sales will certainly be much better.

The above sharing is all from my personal experience, how to do micro-credit marketing, do micro-credit marketing should have what kind of conditions, how to add friends, these things are not a overnight, it takes time to accumulate, but as long as we work hard every day, humbly to learn, seriously to study, I think I can get a good result.

In addition I tell you a welfare, now I have thousands of micro-letter friends, are some high-quality friends and customers. I recommend a friend in a micro-letter every day, recently I recommended that friends have a good effect, which has a friend to sell honey, from my recommendation on the day after the deal, there is a general manager of agricultural products to put his products to its platform sales, but also increased a lot of friends. If you are an entrepreneur, you have projects and products, no fans, you can add my micro-letter, perhaps the next recommendation is you. Understanding is the edge, we would like to grow together!

Welcome to the Entrepreneurial State, webmaster Network, college students and other media reprint, please do not delete my micro-signal and indicate the source, thank you!

The author of this article: Chai Gong 28 of the electric business friends, welcome to add his micro-letter: Chaiguosheng, and Chai Gong Exchange. He has his own practical micro-credit marketing experience, but also achieved good transformation results. This article is the author of the manuscript and agreed to 28 published, learn more please add 28 personal micro-letter: yeweiqing2011 Public account: ye-weiqing, weekly push original content.