Pass 360 will push independent domain name General search or do technical innovation type try

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"TechWeb Report" August 10 News, today news that Qihoo 360 is about to launch an independent domain name general search, and different from the existing search, may be another alternative to make a more differentiated technical attempts.

This afternoon, Tencent, the original strategic investment director Cheng in Weibo, said, "I heard 360 is about to launch a general search for independent domain names." It was originally intended to introduce browser-based information, but it was still immature. Also heard that the other search engine results in the "illegal" content or advertising to remind users. ”

Up to now, 360 did not respond to the comments.

In fact, 360 of the search plan has already been put on the agenda. 360 Chairman Zhou in 2012 Q1 earnings meeting disclosed will enter the vertical search information, as of now, the company has launched a video search based on the "360 film and Television" channel, the search content coverage of the mainstream domestic video site.

Despite Zhou's insistence that it will not enter the traditional search market, the industry is still speculating. Prior to the Marco Polo procurement search technology Vice President Guo once said that a company is trying to enter new areas to dig people, the media think it hints at the search in the field of tiger layout.

Shortly thereafter, Citigroup predicted in a stock-rating report that the 360 management would launch the full General search service as early as the end of the year. Citi believes that 360 has taken the first step on the basis of Web site navigation, and will build a complete search service based on the framework of video search, and Zhou 祎 's search complex and DNA also determine the ultimate implementation of the strategy.

Some analysts believe that 360 into the search field, it is likely to take similar to the original entry into the security market as a means to differentiate technology or products into the market, to seek the new chain of liquidity.