Passers-by Newter selling channel online Beta

Absrtact: Since April 10, the special selling channel on-line, the way cattle to do tourism special selling ideas gradually clear up. June 9, the passers-by called 200 Nanjing around the tourist suppliers, preaching the new online special selling platform. In the process, the pedestrian cattle to the concept of tourism products will be to

Since April 10, the special selling channel online, the way cattle to do the idea of travel special sales gradually clear up. June 9, the passers-by called 200 Nanjing around the tourist suppliers, preaching the new online special selling platform. In the process, the pedestrian cattle to "tourism only goods will" concept to the outside world to explain the special sale business. COO Shanhai said the sale will be an important strategy for the future, while the cattle in mobile app also has a full tilt to the sale of products.

According to the data inside the cattle, the special selling channel trial operation for two months, the average daily line of 20 tail goods new. Suppliers through the special channel launched the "Explosion" and "tail goods" products, covering the domestic and outbound more than 50 popular destinations, in May the number of subscribers in April rose by nearly 20 times times.

The only product will have demonstrated its ability to digest inventory with astonishing performance. Whether in traditional retailing or tourism, suppliers are more or less under pressure from inventory. Upstream suppliers of tourism, usually in advance procurement of air tickets, hotels and other resources, once encountered in the off-season or other uncontrollable factors, suppliers will face great sales pressure. Udunder CEO, said that the tourism industry upstream suppliers of inventory accounted for about 5%, the entire tourism tail goods market size of 5 billion-10 billion yuan.

According to Udunder, the travel supplier's product inventory was usually digested by a coterie of acquaintances. And the Newter channel to sell channels through the platform to more efficient way to solve the supplier's tail cargo pressure. At the same time, this part of the tail goods in the price of the consumer also has a strong attraction. In addition, the mobile end of the popularity, but also "snapping", "second Kill" this mode of flash purchase possible. For these reasons, the pedestrian is determined to travel through mobile app to the end of the market.

It landed on Nasdaq on May 9, closing at $16.5 in Friday (not sure, please check), with a market value of nearly 800 million dollars. In the tourism industry chain, the passers-by are "agents" role, first to the upstream suppliers to purchase tourism products, and then through the online platform to sell to consumers. This line of the special sale channel, still belongs to the retail mode. The supplier may set up the tail product on the special sale platform independently, and price itself. However, the bull will give guidance, usually the price of special products in the market prices of about 50 percent. For this part of the business, the company currently has no profit target, only the technical costs generated by the transaction to the supplier charged 2% of the payment fee.

In addition to special sales for tail goods, passers-by in this meeting for the supplier, also introduced another known as the "explosion" of the product, "explosion" is for the off-season advance pre-sale, the same relatively preferential prices, to help suppliers to the off-season tourism products sales.

The introduction of "Special selling" and "explosion" products, on the one hand, saw the suppliers to digest inventory, improve the off-season sales of urgent needs. On the other hand, it is also because of the strategic considerations on the mobile side, it is hoped that this part of the discount products to attract more users, and to improve user stickiness.