Pastoral: The game channel of the School Transformation Road

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August 27 Network (Renren) Webpager, homepage left menu, the top navigation bar menu update, that is to say, the network increased the game channel, mainly some web games, of course, but also the current hot bucket landlords, but so far, the network of game channels in addition to web games, Only one card class game and a casual game. Card games for the landlords, casual games for dark Please close your eyes (the name is killing, just because the Ministry of Culture regulation of unhealthy theme games and renamed).

NET Game Channel Web game A total of 13, including thousands of oak development of their own cat travels. But most of the games are developed by third-party companies. These games were presented as open apps before the game channel was set up in the school. NET game channel is only the current most fire several web game placed together, and in the top of the homepage of the navigation Bar logo. The aim is to checksum a recreational platform. You can see a step in the transformation of the school network, of course, every very small change can be seen as a part of the transformation of the net, but in the pastoral view, the game channel is a separate campus to establish a leisure platform for a symbol.

The current profitability of the campus net is mainly advertising, including the advertising homepage developed for the third party company, such as Senma, Snowflake, Adidas and so on. Set up a game channel, the purpose of the net is to highlight the function of leisure and entertainment. Of course, even if the net does not establish a special game channel, these web games can also bring the city to the school. But if you set up a game channel, these gamers will grow in geometric multiples. At the same time, income will continue to grow. The purpose of establishing a game channel in the school is based on pastoral analysis for the following reasons:

First, the entertainment main target white-collar. The main use of the school is students, but the strategic goal of the school net is to transform the current student market into white-collar market. and relative to white-collar, entertainment and leisure is the significance of their use of SNS, therefore, the introduction of the game channel net is to move closer to this trend, through the game to enhance the cohesion of the white-collar market.

Second, the game channel single row, the player increases, divides into increases. In general, the game operation mode developed by the third party company is operating on the campus platform, and the proportion of the school is higher. NET game channel 13 of the Web game is now relatively fire game, according to the school's development ideas, a single row of the game channel will increase a large number of game users, therefore, the division of the Web game will also be in the net income ratio in the campus to improve.

Third, the development of leisure-type games. The online gaming channel has been installed with a game called the Landlord and the night Please close your eyes. Dou Landlord is currently the hottest leisure games, the net of the bucket landlords do not have to install, directly in the school web page to run, at the same time faster, the desktop is also more realistic, will undoubtedly attract a large number of players. At the same time, dark Please close your eyes is also a relatively hot leisure games, the campus of the campus to provide users with good products, on the other hand, the goal is nothing more than through the game gathered popularity, increase revenue.

The road of the transformation of the campus net is very firm, such as the change of public homepage and so on, the negative effect of renaming has brought a turning point, tightly grasped the user's heart. However, in the game channel, the campus is just starting, there are many inadequacies in the place.

First of all, the school's game channel on the list of games not much, can not compete with large-scale leisure games. At present, leisure games do the best QQ, but also is the main competitor of the net. The campus of the net to Tencent step by step to look, but still need unceasing effort. NET version of the landlord and QQ landlord model, are all need beans to play, with Tencent's happy beans and Q-Currency Association, the school's golden beans and the school beans are associated.

Second, the number of game channels in the school is not much, the need for a new round of marketing activities. As early as the change in the school name, the campus net announced the official number of schools in about 70 million, and according to pastoral observation, the online game channel at the same time fewer than 40,000 people. And the landlords are unable to rival Tencent. Therefore, if you want to rely on game channels to increase revenue, you must carry out large-scale game marketing.

Network is China's largest SNS website, its transformation will cause the public's attention, especially its users, a little careless, would cause large-scale user churn, such as the impact of renaming, and the school is wise again and again will change to do so clearly. The public homepage, the game channel will become the school condenses the user the main means, that next will be what, pastoral will continue to concern.

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