March 16, Jing Dong "Pat Home" app in the Apple App Store officially online, this is a solution for the public to fresh food, service products, the actual demand for online products. The app application by Jingdong Group CEO Liu known as "with strategic attributes of the Jingdong O2O products", designed to create integrated application platform for life services, and rely on the East Beijing strong logistics system, so that the public truly "home, Convenient Life", save time and effort.
"Pat Home" app officially online
"Pat Home" will provide users with 3 km within the range of fresh and supermarket products distribution, and flowers, take-away food delivery and other types of life services, and based on mobile terminal positioning to achieve within 2 hours of rapid delivery. In the release of "Pat Home" before, Jingdong has been in Beijing, Shanghai, a small range of testing, and testing data based on the gradual improvement of the product. At present, to "facilitate" service for the purpose of the brand, "Pat Home" has been able to provide fresh and business-oriented products of the thousands of goods and some services. It is reported that the Beijing-east of the O2O products are expected at the end of March can actually cover the inner city of Beijing and densely populated residential areas (Tongzhou, Tian Tong Yuan), and gradually expanded to Shanghai, Guangzhou, Shenzhen and other densely populated cities.
"Pat Home" main raw and supermarket products distribution to achieve rapid delivery within 2 hours
It is also understood that as the Beijing-East Group 2015 focus on the O2O service platform, "Pat home" in the future will rely on the strong logistics system, the full use of logistics advantages, further integration of various types of O2O life category, to provide a one-stop home service, so that users can leave the house, at any
Industry analysis that the O2O service for many partners also has far-reaching significance. With an open mind, Jing Dong carries out various forms of deep cooperation with offline retail partners, combining the quality resources already accumulated by traditional retailers with the advantages of the Internet technology and supply chain management of Jingdong. The traditional retailer's net will enable them to reach the user more broadly, expands the business scale, but the Jingdong will use the O2O business to provide the customer the superior user experience, the enhancement user viscosity. Line down to join hands to create a mutual-win model, to share the dividends of O2O development.
Jing Dong uses its rich experience of online sales, connect social resources to build healthy O2O eco-industrial chain, realize the long-term conception of social goods, social distribution, social marketing and socialized service of O2O, and take into account the win-get of the partners. This kind of exploration will possibly have the huge far-reaching influence to China's O2O industry.