Pathfinder intends to invest 15 million yuan to create Beijing Bay Outdoor Supplies Co., Ltd.

China's largest outdoor brand pathfinder (300005) issued a notice that proposed to invest 15 million yuan to create Beijing Bay Outdoor Supplies Co., Ltd. (tentative name, hereinafter referred to as "Harbor Company"), the goal is to create new brand Acanu (Chinese name: Akeno), and through E-commerce network channels to achieve sales.

The announcement shows that Pathfinder and the company's 29 core staff, 13 of the current important franchisee and external strategic investors Zhongjiafu joint investment set up a harbor company. The initial registered capital of the harbor company is tentatively 20 million yuan, which is controlled by the Pathfinder, and the Pathfinder Company intends to invest RMB 15 million yuan in cash, accounting for 75% of the registered capital.

According to the development plan, the Harbor company will create the new brand Acanu, strengthen the dissemination and promotion of the new brand, lead the product research and design, organize the outsourced production of the control products, and realize the sales through the electronic Commerce Network channel. According to the introduction, Acanu brand will focus on the 22-28-year-old online shopping group of major consumers.

Data show that Pathfinder in February with E-commerce website good buy signed cooperation for the first "via" into the field of E-commerce. It is reported that the Pathfinder in Taobao flagship store has also opened, involving tents, clothing and other products. Last November, Pathfinder first landing on the Gem board, raise funds 337 million yuan.