Pathfinder second child brand strategy exposure to the IPO channel

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news March 8, the recent domestic outdoor brand Pathfinder has officially introduced high-end outdoor leisure brand discovery Expedition, according to the Pathfinder related to the owner, the brand will be the end of April the first batch of goods, and select the third party in the channel to start.

"Prior to internal testing, it is expected that 3721.html" >2014 year, since the preparation has been relatively smooth, so early in the first half of the year. "Pathfinder insiders to the billion power network revealed that the brand will probably start from third-party power channels, and then synchronized to the Pathfinder official mall." At present, the Pathfinder side and the domestic several large-scale business platform to negotiate.

It is understood that Discovery channel is an outdoor Discovery channel launched in the United States, with extensive influence. Analysts think the Pathfinder's introduction of the brand will attract a large number of potential consumers.

For Discovery Expedition brand positioning, Pathfinder said that will take the high-end route. And according to the previous Pathfinder information disclosed, the brand pricing will be higher than the Pathfinder brand stalls 20%-30%.

Billion power network to understand that up to now Pathfinder has three brands including Pathfinder, Acanu (Akeno), Discovery expedition, and these three brands are independent operation, independent design, but in accordance with the Pathfinder unified quality standards for testing. "Three brands operate independently, but the final production details and process fabric requirements, walking is a process, a supply chain." "Pathfinder-related officials said.

Although Pathfinder's multi-brand strategy has begun to take shape, Pathfinder chairman Sheng earlier talked about its own brand operations, said it would further increase investment and expand the electric business channel.

It is reported that, in addition to Akeno completely go online sales, the new push of the discovery expedition will also be the first Third-party consumer platform.