Pay attention to the UE design of Web page on the user experience of the registration page

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Get traffic is the beginning of a website, and can not keep the user is the root of the site survival. Now a lot of portals began to pay attention to the Web page of the UE design, they are fortunate to contact this piece, to talk about their own ued experience.

For most websites, the number of successful user registration is a measure of the conversion rate of the website. This is a visitor and user of a demarcation point, this page is the starting point for new users to understand the site, so the registration page UE Design optimization, is the most important site. Imagine, your website promotion personnel, easy to introduce into the flow, but most of the users because there is no way to complete the registration on the page, it is a pity.

Usually not completed registration, there are several reasons:

1, registered entrance in the humble position, looking for a half-day did not find, had to give up.

2, the page registration options too much, too complex, complete no confidence to fill in the information.

3, fill out all the information, submitted when the error, but also a new fill, can not stand.

4, fill in the information, error range, do not know what kind of specific errors, several times, and finally endure.

5, the first name, mobile phone number. We are not familiar, I comment on what to you, who knows you are not fishing site.

6, the registration page incredibly dozen advertisements, fills in the information, but also endures the visual pollution.

There are a lot of similar problems.

Below we first analysis, can come to the registration page is usually our service customers or prospective customers, their ultimate goal is nothing but hope to fill in my user information, began to enjoy services. This is similar to the user sign, we all talked about the content of cooperation, nothing more than to take the form to sign a document, as a future voucher. Experienced sales staff, this time usually rarely to introduce their products, but as far as possible to let the user order, so that the error or the chance to go down greatly. In fact, we do the purpose of the registration page is also like this, I hope he easy, fast completion of registration on the OK.

Where is that easy to show? Nothing more than testing the ease of use of the page, the main function in a conspicuous position, the secondary function is weakened, unnecessary content to delete. Do not let the user think in the course of the operation: How does this option fill in correctly? What do I do next? These are the questions we need to think about. If the user does not know to fill in this form, the rules and examples should be displayed and correctly filled in as they are typed. What if you don't know what to do next? Do not assign a good step to the user, let him fill in sequence or click Next can be. You know, the user each more than a second thought, will increase a loss of the possibility.

Where is the quick display? The consistency of visual browsing on the page. The best is the straight line, not the jumping type. Include: Word alignment (vertical horizontal, horizontal right, horizontal left), layout of the page. Here to remember, do not want to beautiful or balanced page visual effects to do unnecessary revision, undermining the linear browsing habits, increase browsing into not.

Is it easy to use and fast, the registration page even if the design is completed? It's far more than that! This is the ideal state we call, but in fact it is difficult to really exist. This is the idea that we're going to introduce an interactive design, and if the user doesn't fill out the form the way we want it to, what do we do? These include: Pre-operation visual effects, current typing position, prompt before filling, specific warning of error, successful feedback

Having said so much, I believe that the friend who has not carried on the ued, may have already been covered. That everyone might as well open Baidu, Tencent, Taobao registration page, one by one experience. Three have their own strengths, in the interactive design I more respected Taobao, Taobao registration page to do very delicate, but after the revision of Taobao ease of use is a matter of concern.

Article Source: Wang Zhen Blog-http://www.zero07.cn/archives/284