Pay？ Free？ Game market with both hands

Still mocking the "suckers" that pay for apps? You may not be able to read this set of data: A recent report by the Insights Meta Game Research company shows that the gap between consumers who choose paid games and those who enjoy free downloads is shrinking, and 10% of paying users like to play free games, while more than 80% have users who download free gaming experience , but also have paid game experience.

"It really surprises us." Insights Meta President Jason Anderson said people have been trying to make the game market more rational "free-pay" division, but the fact is that the two "entangled" degree of depth is quite surprising.

The trend of digital download game market

Nowadays, people who are still playing the CD-ROM installation game, if he is not a classic dead faithful powder, it can only say that he is too out. From hardcore gaming machines to mobile devices, digital downloads have long been the main way to install games.

"The users of Paid-for-download sharing are much larger than people think," says Jason Anderson, who found that the growth of this consumer group was significant and fast. In order to cater to this trend, whether it is a PC or a game machine, businesses have also abandoned the traditional way to install the DVD, began to use digital activation code, DLC plot expansion and other ways to digital downloads closer.

The general trend, the benefits, when the game hardware manufacturers and software developers really tasted the sweetness of digital downloads, the digital game market can really open the door. But it is clear that a growing number of new generations of users are ready for the change-at least in terms of purchasing power.

Pay？ Free？

It is reported that the current game platform revenue accounts for the total market revenue 50%,pc end of the second, of which from the "free-paid" category of the built-in pay game to contribute about 15% of the revenue. At the same time, investigators have found that the number of consumers who can accept mobile-built pay games is almost as flat as the PC's, except that on the PC side, consumers only look for such models of big games, such as the League of Heroes or counter-strike, and the consumer's demands are noticeably relaxed on the mobile end, More small-made game content is also included.

As for the free download class game, Jason Anderson also has his own opinion: "If the control is good, do free game download will be very eye-catching, but one thing to note: Although consumers like the game on the top of the free game, but their game expectations and experience is expected to be no difference with the pay-type game." In other words, we want to be free, but the game experience can not steal the dog to reduce material, otherwise not free.

One side is the high demand of consumers, one side is the development of the tight, game market seemingly fertilizer and DC, but the pain behind only the industry itself know. "Sony and Microsoft have their own relatively stable team and channel, but now it's much less than needed, and Jason Anderson also points out that if Facebook were to be introduced, it would be a" great revolution "for the market as a whole, but who could be the cause of that change? Would it be a traditional big guy like Sony and Microsoft?

A spark can be a prairie fire, in the mobile market, never underestimate those "junior" small business.