Pay model gives entrepreneurs more opportunities why do you think paying is good?

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Google Apps for Business (Google offers a "software as a service" product for enterprise messaging, collaboration, and Security) canceled the free version late last year, and many people think it is bad news for small and medium businesses. Things that are free usually have flaws, but this is often not realized. For ordinary users, some of the defects of free products or services can be forgiven, but for businesses to do business, the lethality of these defects should not be underestimated.

In addition, the pay model will bring good changes to the entire ecological environment in this field, and create more possibilities.

Here are some of the drawbacks of free products:

1, the so-called "free" is usually not really free

Usually if we don't have to pay for a product or service, it's easy to place the product or service at a "free" price, but usually the consequence of not paying is something else. For online services, the price is usually the user's personal information and production content--take Facebook and Instagram as an example, and see if they have the edge on the user or the issue. For this problem, ordinary users may not be particularly concerned about, but for the merchant, it is not acceptable to give their own information to others.

2, free "service" does not serve you

A free service cannot be a quality service. If you have ever tasted the "free service", you should know what this means--when you need it, it's not there, and it's very attentive when you don't need it--if you put your business on these free services, well, you can shut down.

3. Free Service Not lasting

While the quality of free services is being questioned, there is a question mark over permanence. The market is always changing, the need for services is not always the same, who will always be free to provide for you? Understanding this, you can accept the Google Apps for business from free to charge changes, which is more secure for the merchant.

Why small and medium businesses are worth the price: the difficulty coefficient is big

There are 30 million small and medium businesses in the United States, which sounds a lot, but less than one-tenth of the American population. If you want to advertise to the merchant, the hit rate is less than one-tenth.

And business customers are different, small and medium-sized businesses are difficult to explore. With the development of E-commerce, many shops are not even stores, to find them more difficult.

Third, businesses are usually doers, and the services they hope to receive can have immediate effect. Usually when they need a service, they are really in short supply.

Why pay is good

The above are all the difficulties of service providers, for the merchant: You are not difficult to do with me? Then say something about the merchant. From the merchant's point of view, why is it good to pay?

Because the service for the merchant is customized, just look at how much information the merchant has to deal with in Word and Excel every day to know that there is still a lot of things in this field that are not being serviced.

The cost of digging merchants ' users is very high, also take a certain risk. Look at Google and know that if you rely heavily on a particular user and need strong customer support, "free" is not tenable. Good service must be money, now Google needs a professional customer service team 7 days and 24 hours of life.

Google launched a fee-based service, the small and medium-sized businesses to serve the start-up companies began to stir. They and investors were worried that their products and services would be crushed by Google's free version, but now Google is charging and their chances are coming.

Paid models give entrepreneurs more opportunities to diversify their products

In the era of. com, startups are generally avoid about what Microsoft is interested in, and investors are most often asked: "Since your project is so good, why does Microsoft not do it?" (History is always strikingly similar!)

Google, which has assumed the role of Microsoft, relies on the empire of search engines, which can easily crush other startups, eliminate competition and stifle innovation with a free version.

But now Google is reluctant to be a part of it and is trying to change it. This is good news for Wall Street and for entrepreneurs. Google's pay model gives small and medium entrepreneurs more opportunities to creatively make more products that serve small and medium-sized businesses, which is good for the development of this field.

These products are of course not free, but they are not expensive. Small and medium businesses will no longer have to pay the data or content, but the United States knife. In such an atmosphere, more creative products and teams will be encouraged, merchants can also have more and more choices, no longer only by one or several giant products.

Via:readwrite