Pay-pass deepens O2O layout and enhances its competitiveness

It is reported that payment through the parent company-Beijing Sea Branch financing payment Service Co., Ltd. has completed ISO9000 Quality Management system certification, the operation of further regularization, standardization. With the support of a good operation system, the layout of payment pass in the O2O field is steadily advancing. Starting with security technology, the company is now the leading Third-party payment provider in China, and identifies the emerging O2O payment area as the strategic development area for the enterprise, with the technology and product layout around the field basically complete. O2O is a soon emerging business model with broad prospects, and it is expected that O2O will become the next-largest market. At present, online settlement is the main settlement model of O2O, but the company is more optimistic about mobile phone and other mobile payment means, because mobile payment is more convenient than traditional PC payment, can give O2O business users with better application experience. It is understood that the payment of mobile phone products-Palm core bao (bao.icardpay.com) card reader is expected to be listed at the end of August, this is a mobile phone audio port and mobile phone connected to the card peripherals products, support iOS and Android mobile phone operating system, can be widely used in various types of mobile phones. Products are divided into I and S two series, which I series appearance of fashion, compact and thin, easy to carry, S series is the only one supporting magnetic stripe card and financial IC card equipment, and even support all types of industry IC card, is the company's strategic products to pay. According to Tri Yirong, vice president of payment, the Palm Core Bao S series for IC card support far higher than the industry level, the product and China is vigorously developing the financial IC card trend of combination, high security, the future will replace only the support of magnetic stripe card mobile payment terminal. In the field of mobile payment, icardpay.com company continuously improve its product technology layout, on the other hand, develop various technologies and commercial platforms, establish an open cooperation mechanism, form an industrial alliance, and build a payment ecosystem. Payment through the introduction of the palm Core Bao mobile phone card reader, but also specialized in the development of the Palm core Bao proprietary software development Package SDK for Third-party cooperation data interface, Third-party can be downloaded through the SDK embedded, to achieve deep cooperation between the two sides. Some observers believe that the new information revolution continues to deepen, the mobile internet will replace the dominance of the traditional internet, resulting in third-party payments in the field of change-mobile payment to replace the PC terminal payments into the mainstream, in this change, only master the core technology, Enterprises that recognize the rules of the mobile payment domain can become the leaders of the next era. Pay Pass the company has a strong technical development strength, has pioneered the Internet Terminal payment concept and research and development, one of the core technology "financial intelligence information Terminal Encryption System" access to cryptography Technology progress Third prize, and its industrial ecology has seen embryonic form. In the future mobile payment field, O2O Payment field, payment pass may become Alipay, Tenpay and other enterprises of strong competitors.