Payment from the media service is the trend of the times, but also the inevitable development

Since the media's overnight explosion, countless creators have poured into the media market, a moment since the explosion of media growth. However, since the media as a product or business model the ultimate goal will be to gain or even profit, in the media in the heat of the moment, since the media behind the short board determines the media fees from the emergence of the behavior. For the payment, it will touch the user sensitive reality has been expected, but eventually we still walk on the road of fees, not from the media how much desire for money, but because from a number of points of view, reasonable profit for the media service is really necessary.

First, media-paid services can support the demand for funds from the media. Since the media platform has developed, has not been able to get enough attention through simple sharing, which requires the media creators to upgrade to a certain degree, such as beautifying the interface, digging into the data and so on, and all this can not be separated from the support of funds, the same certain sources of funding for media creators is also an incentive, At the same time can solve the financial gap from the media operations. After all, do the product, there is no source of funds is indeed a matter of worry, step back, even if the media also adhere to the so-called free strategy, so for users is really free? Soft, mutual recommendation ads will appear, then only the means of profit changed form, in fact, since the media want long-term development, to find a reasonable and effective means of profit is really a healthy survival model.

Second, media-paid services enable consumers to achieve higher quality services. Media-paid services do not necessarily charge all items, but use higher-quality services to exchange the audience for equivalent. For example, the games and apps in the Apple Store are also divided into paid and free, but still, the Apple Store can earn a handsome profit, because the audience is willing to spend a certain amount of money in exchange for better service, this shows that, as long as the price of media charges, Properly positioned, it can be profitable to please consumers. In fact, this reliance on fees to distinguish the content of the value of the means is not despicable. As Mouchangqing himself said, free things are often not taken seriously, the implementation of pay is also want to make their original things get more recognition, in addition, pay can also promote some from the media to their own core of things to share, so that the whole sharing environment more efficient and valuable.

Third, media-paid services can promote self upgrading and obsolescence in the media. If the media industry has been widely promoted, then the question is, how to provide more quality service in the competition of many charges? Since the media creators in order to win a place in the pay service will certainly do their best to provide consumers with quality more valuable services, which inadvertently led to today's chaotic media industry for a self upgrade and elimination, will also be weeding impostors from the media a thorough purge. From a development point of view, since the beginning of the media pay service also means that the media industry from the start of standardization. And this is clearly the ultimate benefit of this pay wave, after all, since the media industry also want long-term development, and pay not only to solve the basic survival problems, but also to promote more since the media began to think about their current level, and then consciously improve services, after all, have a profit has the power, Why before the media is still in a tepid situation, in fact, on the margin so a hurdle.

Finally, the media paid service is the general trend, but also the inevitable development of the times. In this paper media will eventually become the past, market economy in the era of popular, anything is hidden in different business opportunities, if the original intention of the media is to share, then today, since the essence of media survival is profit. Without financial support from the media can not realize the responsibility of the times, with the spread of fragmented reading, since the future of the media is limitless, since the media paid services has become an irresistible inevitable. Change has leather, since the media from the beginning of a free way to win a certain audience base, accumulated a certain amount of customer resources, the open payment mode will lead to the loss of some of the customer resources, but also to us from the media paid services how to open a certain test, when our media more and more high-end consumers have adapted to this model, So since the media industry has completed this upgrade, we also ushered in a new era of media.

Although the media charges in the public opinion caused a huge uproar, but in the long run, since the media charges are the whole industry must experience the development process. We believe that the media industry through this behavior can be within the industry to achieve the fittest, to provide consumers with a better quality of consumer environment and services. In any case, since the advent of the media age will certainly give us the creators of a broader sky, and the trend of media fees to a certain extent to promote our creators to a deeper degree of mining audience preferences, to make more popular products.