PayPal Acquisition Paydiant

Abstract: According to Re/code News, ebay's payment department PayPal program will be priced at 280 million U.S. dollars, the acquisition of mobile payment start-up Paydiant, the deal is expected to end this month or next month. In fact, when Apple launched Apple Pay mobile payment last September

According to Re/code, ebay's payment department, PayPal, is planning to buy a mobile-paying start-up Paydiant at $280 million trillion, which is expected to end within this month or next. In fact, when Apple launched Apple Pay mobile payment last September, ebay adjusted its development strategy in time to announce PayPal's independence from ebay to meet its target of pay with Apple.

Paydiant provides a licensing technology platform for large retail chains to help build mobile wallet applications. Paydiant was founded in 2010, headquartered in Massachusetts, the United States, has been from General Catalyst, the North Bridge Venture, such as a number of VC companies to melt about 35 million U.S. dollars.

Paydiant's clients include retailers such as Yum, a number of banks, and the retailer Alliance MCX (Merchant Customer Exchange), which has been formed by retail giants such as Wal-Mart and Target. MCX has previously said it will launch its own mobile wallet application CurrentC later this year, offering consumers a rich discount program, though the price is that members cannot use Apple Pay and Google Wallet.

Technically, in order to be compatible with a smartphone without the NFC communication module, CurrentC did not opt for NFC, but instead used a two-dimensional code. At the same time it stressed "go credit card": Consumers can be currentc with their own debit card, gift card binding, or even directly binding bank accounts. The advantage is that using CURRENTC to swipe your debit card consumes only 12 cents a fee per transaction. To know that in the United States, people in the consumer place to brush a credit card consumption, the merchant must be to the credit card company to deliver 2% of the transaction fee.

Unfortunately, the application of CurrentC, a non-tech company, has been hacked in half way and has not yet been used to raise users ' concerns about its security.

CurrentC to snipe at Google, Apple and other technology giants that have been churning the pay field.

And as we know, Google launched the Google Wallet mobile payment business as early as 2011, but it didn't work. Two years after the launch of the report card is: Less than 30 million downloads, each transaction is burning Google's money. And the rival Apple is in fact not good where to go, Apple Pay each to achieve 100 dollar deal, can only charge 0.15 dollars commission. However, Google Wallet has recently made a big breakthrough, and Google has announced that it has finalized cooperation with large U.S. wireless carriers such as Verizon, At&t and T, which will have Google Wallet apps pre-installed in the operators ' Android handsets. In the past few years, only Sprint, the US's four wireless carriers, has supported the use of Google Wallet, and the other three have developed their own mobile payment platform, ISIS (later Softcard). There have also been many sources of information that Google or the intention to buy Softcard, for their mobile payment market to add chips.

In addition to Google Wallet,google's latest news on mobile payments comes from the WMC2015 conference in Barcelona. Sundar Pichai, Google's vice-president for Android, announced that the company is developing a new mobile payment framework for Android Pay, which will be an "application interface that allows other companies to securely pay for the Android system at the physical store and through applications." ”。 The message is that Google will officially launch the Android Pay at the I/O conference.

Samsung, the spokesperson for Android, is not outdone. In the WMC press conference, with the Galaxy S6 and S6 Edge two two new flagship launched with Samsung has been brewing a long time Samsung Pay. It is reported that Samsung Pay uses NFC and MST technology, which supports the magnetic card reader, while Apple Pay currently only uses NFC. In addition, Samsung pay has been working with Visa, MasterCard and numerous banks (American Express, Bank of America, Chase Bank, Citigroup and the United States Bank of America) and will be the first to launch this summer in the US and South Korea.

In February this year, Samsung has just announced the acquisition of LoopPay, the US mobile payment start-up, whose technical features are magnetic-field technology: Consumers can complete contactless payments on devices where merchants accept credit cards, which means they don't rely on cellphones.

As for Apple Pay, the cash flow generated at this stage is extremely limited and only for the time being to support NFC payments. But the power of fruit powder is infinite. Apple Pay, for example, accounts for 1% or more of the digital pay market in one months. Also, it recently pulled the U.S. federal government, the big customer, Apple pay will be used to pay the National park tickets, and then extended to the federal payment card, including Social Security card and Veterans welfare card. The annual turnover of the federal payment card is 26.4 billion dollars. Security endorsement and business prospects two-pronged, uh.

The mobile payment market is already in the dust, and looking at the following data you will know how tempting this piece of incense is:

Americans spend more than 200 million dollars a day on credit card payments, and 12 billion in 2012, when Americans spent 12.8 billion dollars on mobile, according to Forrester, which will reach $90 billion by 2017. Forrester also estimates that by 2019, the U.S. mobile payment industry will reach $142 billion trillion.