PC and mobile phone market competition is fierce seven-hi holding transformation Hand Tour

September 10 Evening, the seven-Hi Holdings (002027,SZ) issued a notice, will be funded 10 million yuan, set up a wholly-owned subsidiary of Guangzhou Good Travel Network Technology Co., Ltd. (hereinafter referred to Guangzhou Good Tour) and Guangzhou (hereinafter referred to Guangzhou Tour) Network Technology Co., Ltd., The business scope of two subsidiaries mainly is the game software design development and the game operation. Yesterday (September 11), affected by this news, the company's stock price trading.

Seven-pleased holding Dong New told reporters that the company's involvement in the game business is based on the transformation of development considerations, the intention of long-term business. And the industry believes that the seven-Hi holding the transition, risks and opportunities coexist.

Business income growth only year-on-year

In the seven-Xi holding 2013.5 Annual report, the company said the first half of the overall poor operating conditions. Although the operating income growth year-on-year, but by the market competition environment deteriorated, product inventory increased, sales gross profit margin overall decline. During the reporting period, the company realized operating income of 813.8747 million yuan, net profit-21.666 million yuan, down 138.12% year-on-year.

The company's business is mainly concentrated in PC products, mobile phones and the surrounding products of three large chunks, which are mainly PC products and mobile phone business, but the two business happened to encounter industry crisis. Global PC sales plummeted 14% per cent in the first quarter, and desktop sales fell 12.2%, the biggest decline since IDC began tracking PC sales in 1994.

At the same time, the mobile phone business is no better, a variety of industries have poured in, overcapacity. The seven-Hi holding itself believes that competition in the industry will tend to deteriorate.

Industry insiders told reporters, "The global PC business is slipping, China certainly can not escape this circle." ”

Set up two companies to develop hand tour

New said that the company's game development business will be mainly for the hand tour, according to the plan, Guangzhou Good tour and Guangzhou tour will be responsible for the development and operation of mobile games respectively. In addition, it was noted that the legal representatives of two subsidiaries were He Yan and Jongxian, but information on those two persons was difficult to find in public information.

In the case of whether the two people are responsible for the new company's game business, New said the two people will not be directly in charge of management, game development requires a strong team to support, and the team leader is very important, the company is currently in contact with the personnel, but temporarily inconvenient to disclose specific information.

New also said that the recruitment of talent for game development has been published on September 11 in the relevant recruitment website, but from the stability of business considerations, do not rule out the introduction of the entire team.

In addition, New said, the company involved in the game business is based on the need for transformation and development considerations, "as a listed company, the company will be slow and steady, the game as long-term stable business, will not be anxious." ”

The new transformation attempt of the company

Last April, seven-Hi Holdings launched a private equity refinancing project to vigorously develop smartphones, but in March this year, the company offered to the SFC to withdraw its applications for non-public offerings. Industry experts analysis, this is because of the seven-Hi holdings of mobile phones and Lenovo, Huawei and other brands lack of competitiveness, as well as channel construction funds tight, so that the seven-hi-holding mobile phone business is not progressing.

The seven-Hi holding a hand tour will be the company's new transformation attempt. In this respect, China Green Treasure chairman of the assistant said, although the seven-strong PC hardware business and hand-travel association is not small, but its mobile phone business can carry hand tour, become an important channel of hand travel, but the premise is to ensure sufficient shipments.

Consumer electronics industry analyst Liang told reporters that although the hand tour belongs to the emerging industry, but fierce competition, greater risk, and excellent talent shortage, digging people costs higher. "The best way is to buy a small game company to cut, but this ultimately depends on the company's specific considerations." ”

In addition, the domestic famous hand tour company Chairman Assistant also told reporters that the company's cross-border development of hand travel business, we must pay attention to the needs of business ductility, that is, the original business can provide urgent resources for hand travel, or hand tour can activate the original company resources, otherwise this transformation will be very blunt.

And the seven-Hi Holdings also said that the game software development and replacement speed, the company as a new entrants, game development experience and talent reserves, may face greater market competition, whether the smooth transition is also facing a certain degree of uncertainty. But the company belongs to the industry has been in rapid change process, the company will use relevant experience to quickly set up a team to carry out work, and pay attention to avoid the risk of operation.