PC industry hard to twist: the decline in shipments continues to cut wages

The PC industry is hard to twist the original title: layoffs, pay cuts in the PC industry hard to twist the decline of Intel, HP layoffs, Acer's pay cut, Microsoft win 8 difficult to reach expectations, the global PC shipments 7 consecutive quarterly decline, the PC industry is not good, bad but ensued. Under the impact of mobile waves, smartphones, tablet computer is a big way, PC has become the past, for in the plight of the PC manufacturers struggling for nearly two years, not only in the short term is not easy to see, and the trend of the industry decline, which makes a lot of PC manufacturers and upstream chip, operating system suppliers are in a worrying situation. The so-called world trend, Mighty, Shunzhi, Mighty. For the entire PC industry chain, are facing the question of where to go. It's no surprise that if you don't get on the fast track of mobile interconnection in time, even if you are eliminated. Cutting jobs and pay cuts hit local time January 17, chip giant Intel announced plans to lay off 5000 people a year, equivalent to 5% of employees. On the reasons for the layoffs, Intel explained that in response to changes in the market environment, the Organization must be restructured to shift its focus to faster-growing areas, and that it would not dismiss it but adopt an early-retirement system. The main reason to force Intel's big layoffs is unsatisfactory performance. The results, released in Friday, showed that Intel's 2013 operating profit was $12.3 billion, down 16% from 14.6 billion dollars in fiscal year 2012, and net profit fell 2012 to 13% in fiscal year 9.6 billion, with earnings per share falling 2012 to 11% U.S. dollars over the 1.89 fiscal year, with revenues falling 2012 from fiscal year 1% To USD 52.7 billion, operating profit margin for fiscal year 2013 was 59.8%, lower than 62.1% in fiscal year 2012. Intel was forced to shut down a large chip factory in Arizona, State Chandler, America, which was hailed by U.S. President Barack Obama as a model of the great potential of US manufacturing, in the context of a weak PC sales situation. In addition to Intel, Hewlett-Packard, another IT giant, announced a plan to increase layoffs on the last day of last year. Hewlett-Packard said the company would lay off 34000 people, a further 5000 more than previously released figures. In May 2012, Hewlett-Packard announced layoffs of 27000 people, accounting for 8% of the total number of employees. In September, HP also expected the company to lay off 29000 people. HP said the massive layoffs will end in October 2014. HP's big layoffs are also being driven by market conditions. Although HP has brought in the helm of Ms. Whitman, the company has so far failed to provide HP with a fresh recovery plan, only to continue the old-fashioned layoffs. The day is even more sad, I am afraid that the five major PC manufacturers Acer. Acer has been losing money for three consecutive years since 2011. Acer lost 13.1 billion NT dollars in the third quarter of last year and continued to lose 7.63 billion NT dollars in the four quarter. Acer's revenue for 2013 was NT $360.19 billion ($ 11.919 billion), net loss of 20.58 billionNT $ (approx. 681 million USD). Subsequently, the company's original CEO Wang, the original President Wong resigned, the company founder Shih again, and please come to the original TSMC sales director Chen Jun-San as Acer CEO, Hope Chen Saint can lead Acer out of the way. In the face of the dilemma, Acer said its executives would voluntarily take 30% of their take-off and landing salaries this January. PC industry or lost in the PC industry strong period, Intel, Hewlett-Packard, Acer and other manufacturers in the industry, the scenery Unlimited, but the tide of mobile interconnection to attack, Apple, Samsung, Qualcomm, Google and other giants rise, the traditional PC camp thus embarked on the downhill, and out of hand. The latest figures released by Gartner, a market research firm, show the world's PC shipments of 315.9 million PCs a year in 2013, down 10% per cent year-on-year, the biggest ever drop, the same level as in 2009, and back to four years ago. The 2013 PC business was worse than the 2008 financial crisis. Meanwhile, global PC shipments fell to 82.6 million units in the fourth quarter of 2013, down 6.9% per cent year-on-year, the 7th consecutive quarterly decline in PC shipments. Of the top five PC makers, only Lenovo and Dell's market share rose in the fourth quarter of last year, with HP, Acer, ASUS and other manufacturers falling, with Hewlett-Packard falling by as much as 7.2% in the fourth quarter, and Acer down 16% per cent year-on-year, with Asus sliding 19% per cent. The traditional PC camp once pinned its hopes on Intel's hyper-polar and Microsoft's W-In8, and the fantasy W Intel, the former gold portfolio, could lead the PC camp to the glory. However, over the past two years, it has not formed a confrontation with the tablet computer, shipments far less than Intel originally expected. Microsoft's launch of the W IN8 operating system to adapt to the touch era has not been recognized by the market. So that Acer's new CEO, Chen, has made it clear that it will not devote too much resources to hyper-polar this year. Jia Jinghua, an IT commentator, said in an interview with reporters in south, a fully market-oriented industry, a seven consecutive quarterly decline, has been enough to show that the industry has become a sunset industry. The traditional PC camp faces a transition crisis, and if the transition is unsuccessful, it is likely to be eliminated by the market. Of the five biggest PC manufacturers, only Lenovo Group's days are relatively moist. Lenovo Group in the 2013 quarterly report, the quarterly Lenovo turnover amounted to 9.8 billion U.S. dollars, an increase of 13% per cent, net profit of 220 million U.S. dollars, a year-on-year increase of 36%, global market share of 17.7%, up 2%, a record high. Lenovo's share of the global PC market has increased to a record high of 18.6% in the fourth quarter of 2013, keeping the world number one and further widening the gap with second place, according to the latest data from IDC. Meanwhile, Lenovo overtook Apple for the first time in the US market, entering the top three. But the main reason for Lenovo's outstanding performance is that it is on smartphones and tabletsExerting force. Yang Chuxu, an analyst at Barclays, said in an interview with South reporters that Lenovo was the only one by one PC companies that had successfully entered the new product area, and Lenovo could continue to maintain revenue growth by increasing its PC market share and expanding its smartphone/tablet business. Industry view Microsoft Win8 or into another vista Intel in the big layoffs, the W Intel Alliance Microsoft, the days are not comfortable. Microsoft is facing growing challenges from Google in the operating system and office software sector. In order to adapt to the tide of mobile interconnection, Microsoft invested enormous human and financial resources to build WIN8 operating system, hoping to borrow Win8 dozen a turnaround, a sweeping vista system to Microsoft caused by the shadow. But Win8 's market performance has been far less than expected since its release in October 2012, leaving Microsoft's operating system with a lot of user churn, including the former Microsoft loyalists. Today's Windows 8 system is called "another Vista system." Unfortunately, Microsoft employees have generally seen Windows 8 as a "new V Ista" (The new Vista) within the company. Inside Microsoft employees, Paul Thurrott, the company's internal staff, said on Twitter that the Win8 system was "new Vista". Thurrott revealed that Microsoft employees Win8 called the "New Vista" system, mainly because Win8 not only the market response is poor, but also need to make a lot of changes. Paul Sorot Paul Thurrott, a renowned window s system expert at the Supersite for Window s website, says Win8 is at least as bad as Vista from the perspective of sales and market acceptance. And, at the same stage of the software lifecycle, Vista sales are even better than the current WIN8.