PC Internet traffic split: How to change the way the Web is run

2013 is http://www.aliyun.com/zixun/aggregation/9513.html ">pc Internet important inflection point, PC sales stagnation, Moore theorem began to fail." At this juncture, we first need to make clear: the mobile internet to the PC Revolution, the equivalent of the car to the carriage of the revolution, or train trains to the revolution?

We analyze this fact with three major factors:

1. The population penetration rate of PC. According to the common sense that the media industry has gained, the direct influence of PC penetration rate is urbanization. According to the mainstream PC penetration statistics, such as CNNIC report statistics, the urbanization rate of Europe, America, Japan and South Korea has reached the 80%-90%,pc penetration ratio is also close to 80%. And China's current urbanization rate is between 45% to 50%, although urbanization growth rate began to slow, but still distance from the target. At least the recent PC is still a family necessity. So from this indicator, it is premature to judge the PC's demise directly and arbitrarily.

2, 3721.html ">2014 Early server Data report shows that the server market is still growing rapidly. This shows that the Internet is still growing rapidly, including the PC Internet and mobile internet.

3, the PC Internet itself is still in the early days, along with the development and integration of mobile Internet, PC Internet has not solved the problem, will gradually be resolved. We can observe the development of the last 3 years: mobile payment has stimulated the online payment market, O2O with the development and popularization of mobile Internet more deeply affect social life.

Based on the above important but incomplete factual basis, I think: the slow growth of PC Internet traffic is essentially functional differentiation rather than functional iterations. PC Internet and mobile internet will promote and integrate with each other instead of simply being replaced.

To see the main problem of mobile Internet at present:

1, the profit model has not been established. So far, there are many so-called mobile ad alliances. A square inch of the place with picture advertising, this is the PC thinking. If PC thinking dies, the mobile-side PC mentality will die. Let people see new ideas of the profit model is: Data marketing, content marketing, integration and dissemination. The constant change from the PC migrated: the flow of cash.

2. Open software standards have not yet been harmonized. Do we think that the closed ecology can unified the rivers and lakes? Do you think micro-letters will be the only platform for future mobile Internet? Will there be such standards as browsers? Can data be shared between apps? As long as there is no answer to these questions, everything is unknown!

Without any further reason, we must realize that the road to mobile Internet is still long, the revolution has not been successful, and now it is completely early.

Now I have two conclusions: traffic is not an alternative but a differentiation, and the mobile Internet is still in its infancy. It seems that everyone has a chance and everyone is looking for answers. The entrance to the answer lies in the nature of the differentiation and integration of PC Internet and mobile internet, the so-called "go-centric" feature we have seen so far:

√ Channel to center;

√ Time to center;

√ Content to center.

Information is no longer forced to be delivered to users, as in the past, from a strong and critical channel, but is selectively delivered or selected based on user habits, time distributions, and appropriate forms of information.

We analyze the current opportunities and strategies:

1, do not because the PC Internet stagnation and dejected. PC Internet is not your parents, learn to embrace change.

2, do not only look at the so-called products, differentiation brings the result is the product is also differentiated, so the key to seize the user.

3. Mobile Internet has been transformed from function priority to operation priority.

4, the strong PC Internet should focus on integration and follow-up, the weak should pay attention to the innovation of mobile end.

5, grasp the trend of marketing changes also have the opportunity: data marketing, integrated marketing, content marketing is a good direction.

6, the scene is more than search.

7, for entrepreneurs, in the subdivision of the field of more promising.