"PDA" is still a barrier to capital-favored "money path"

One of the biggest financing in the mobile health industry is in recent days. Spring Rain Mobile Health announced that the company completed the 50 million dollar C round of financing, this round of investment by the CICC, Shield group, such as Mountain Ventures and Temasek's P avilion jointly completed, the blue hit after a, B-round to continue to invest millions of U.S. dollars.

In the eyes of the outside world, the "handheld" of mobile health can attract a big bet on the wind, to some extent, the industry is already maturing.

However, some industry professionals in the recent interview with the south, said the mobile health industry from the big profit of the "spring" there is a way to go.

"Spring Rain" effect causes concern

Founded in 2011, the Spring Rain mobile health, the main spring Rain Doctor Series A PP.

The spring rains have already melted through the first two funds before the C-round, but not many. A round of 3 million dollars, B round of 8 million dollars.

For this time why can attract gold, shield, Temasek, and the amount of financing can reach 50 million U.S. dollars, spring Rain Mobile vice President Billei accepted South all reporters, this may be the business model of spring rain with the direction of health care.

"At present, the policy is to encourage doctors to practise more, encourage public hospitals to introduce social capital, and the policy of prescribing drug sales is already being solicited." These measures are meant to make medical resources better serve the patients, and the spring rain is to allow doctors and patients to better match the medical resources, so that medical resources more reasonable distribution. "Billei said.

Public data show that spring rain is the first home to do mobile health companies, November 2011 Spring Rain Doctor officially online. According to Billei introduced, spring rain has been focused on the palm, do not do the PC side. Currently has 50 million users, 50,000 doctors. In Qingdao, the spring rain has teamed up with Qingdao Local health department, operators, local media to establish a local health mobile portal ——— Qingdao handheld health. The purpose of this round of financing is to do online resource integration, to solve the "User Service Experience" and "Doctor Motivation" problem, in order to create an "unprecedented" medical experience.

Billei's "unprecedented" medical experience, when users are uncomfortable, they can help customers find the best doctor in 3 minutes.

"At present, how many families in this industry really do not know." The good doctor mainly makes the PC side, aims at solves the doctor-patient the geographical barrier. The spring rain concentrates on moving ends. Each company has a different focus. Billei to express the difference between spring rain and competitors.

According to Billei introduced, spring rains to reach 100 million users in 2015, cooperative doctors reached 200,000. And then build China's largest exchange of doctors and patients, trading platform. "Everything goes well, spring rain plans to launch the IPO plan in 2017."

The Giants are in shape.

And according to South reporters understand that there is a listing plan in fact more than a spring. Prior to this, spring rain's competitors have a good Doctor online series A PP's good Doctor company as early as March 21, 2011, has won the top U.S. venture capital, DCM, such as the C round of 15 million U.S. dollars investment.

Biological Valley Chairman Zhang Fabao told the south are reporters, the current mobile health field, has formed a spring rain, good doctor, have asked a few big family hegemony situation. If the doctor is called "B", the patient is called "C", then, the existing mobile health products, mainly can be divided into business-to-business, Business-to-consumer, Consumer-to-consumer three of models.

The biggest problem with business-to-business, the mode of communication between doctors and doctors, is the inability to produce deals, which currently only more than 3 million of domestic practitioners and the impossibility of paying doctors and doctors. The current mode of business model is immature.

The business model is one of the more feasible modes of communication between doctors and patients, and there are two subdivision modes of "B-C" and "C-Citation B". Zhang Fabao "C cited B" as the "Flowering Butterfly" model, in its view this model is mainly represented by spring rain. And the "B-C", or "patient uninvited" mode of the main representative of the company is a good doctor. It is reported that the good doctor through the offline expansion, has now recruited the country's best doctors resources.

"When I have a lot of patient resources, I can use C to attract B." Patient resources for doctors is a medical benefit, when the doctor has 10,000 patients, the effect of medical treatment will not be poor. "Zhang Fabao describes" C-B "mode. As for the "B-C" model, in the current difficult to register a doctor in the background, but also has market prospects.

And the last type of C 2C mode, is the patient and patient communication mode, this aspect of the application of Baidu Medical as a representative.

"The concept of mobile health is more obscure, from the big concept, there are hundreds of companies in the layout." From the point of view of mobile interconnection, there are probably more mainstream companies in 30~40 home. "Zhang Fabao said. According to the media, the 2012-2013 China Mobile Medical Market Annual report, the Chinese Medical and Health Category A PP currently has more than 2000, the domestic engaged in medical a PP development enterprise has more than 500.

Burning money is still a common phenomenon

Despite occasional reports of a huge investment in the wind, mobile health is a money-burning industry, a fact that is already open.

Billei in an interview with South reporters, said: "Although I can not say that our business structure is based on what, but we think the future of this industry is very good." ”

According to its introduction, the current spring rain mobile charges, mainly by the user's monthly rent model, directional Doctor service and family doctor Services, including the Independent pricing model, the former users can enjoy 24 hours a day after the half hour to reply to the service, and the latter service content by the doctor and patient consultation, pay is also independent pricing, And the spring rain in the middle of the charge of a certain similar intermediary costs.

An industry personage to south all reporters frankly, the current mobile medicine this piece of real money company not many, a few big giants only have to ask the situation is relatively good.

Industry Outpatient

The domestic profit model is still checking

Specific to the profit model, with the spring rain as the main mode of business depends on the doctor-patient transactions between the Commission, good doctor online is mainly based on this model. In addition, the platform mode of service fees are some mobile health companies optimistic about a profit model. The model is to allow doctors to open the mobile health platform, which is similar to the internet of doctors ' clinics abroad. It is said that spring rain is currently planning to enter the platform model.

Of course, this model also has policy risks. Because according to the domestic existing doctor practice management regulations, doctors prescribe must be in a qualified medical institution, rather than the Internet health platform. As a result, what doctors can do in the current mode is to "conduct counseling and advice."

All say all diseases into medicine, to c 2C model known as the Baidu Medical relies on a large number of patients to exchange, the formation of traffic, its profit model is based on traffic advertising mode.

As for the question, in addition to the existing model, it also includes platform advertising, the profit model, that is, on its own platform to attract traffic ads.

However, the South reporters also noted that the C-eo Rui in the melt after the capital, has publicly said that the spring rain will be launched with hospitals, pharmaceutical companies, pharmacies and other comprehensive cooperation to achieve large-scale commercial transformation.

The Stone of his mountain

Foreign profit model is hard to copy

In the international market, the United States of the Z OcD OC (Financing 152 million U.S. dollars), Flatironh ealth (130 million U.S. dollars), C astlight (100 million U.S. dollars) and other companies have raised a lot of money in the last two years, heavily betting mobile health market.

For example, the United States Z Ocdoc company launched an online reservation a PP will be based on the location, insurance status, doctor's professional and free time to recommend the doctor and contact the appointment. This monthly booking is already over 5 million of the applications taken by the business model is for patients free of charge to the doctor.

"In the U.S., doctors want to log on to the platform and pay 250 dollars a month," he said. "According to the number of doctors released by the company, the annual income of the product should be over tens of millions of dollars," said one industry insider. "The vast majority of doctors in the United States are free to practise, and the ZocDoc business model is clearly not applicable to the current state of public hospitals in China." "In his view, China's health care system is also restricting the development of mobile medical app one of the factors."