PDF Search Optimization Experience

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1. Ensure that your site is a text-oriented site rather than a "picture-style site." The 1th should be obvious, if your PDF is in the "Picture Web site", search engines can not crawl your site, your own PDFs do not expect a good ranking.

2. Document attributes such as the title of the PDF are written in full detail. It seems that many PDFs do not have a detailed file name, the most important of which is the title. If the title is empty, the representation on the search engine results is empty, as is the meaning of the page title. If you don't have a title, the search engine automatically adds a title to your PDF, but that probably doesn't match the content of your article. Now the general software like Acrobat can also set other file attributes, such as author, keyword and so on.

3. Optimize the text content in the PDF. The content of the text in the PDF optimization and the general Web page is not different, according to the original page content optimization method to optimize it.

4. Add a link to the PDF. Many people think of PDFs as static as some printed text, but in fact search engines can sometimes identify links in PDFs. Perhaps because the search engine identified the probability of the link in the PDF is not very large, so most people do not add links in the PDF. New competitive Network Marketing management consultant (www.jingzhengli.cn), with the development of search engine technology and the increase of PDF resources, in order to better capture the content of PDF, search engine will be more and more recognition of the PDF link, in addition if this PDF is propagated to other users, New users can easily link back to the site through the links in the PDF, which is also a good viral marketing.

5. Note the version problem. While the search engine has a lag in the capture of Acrobat's PDF version, it is best to save it as an older version of PDF (Acrobat 7) or older to ensure that the search engine can accept content. This is not only a search engine friendly, but also user-friendly, not every user has updated its PDF reader in time, so it is best to use not more than the current mainstream version of the PDF version. It is recommended that you use PDF 1.5 or the following version.

6. Optimize the size of the file. Do not put a too large PDF download, this will not only cause inconvenience to users, but also add to the burden of search engines, if it is too large, search engines may give up crawl it, so choose the right size or the fastest web browsing size is good.

7. Note the placement of the PDF. If you put the hyperlinks of the PDF to the depth of the site structure, the more difficult the search engine to include it. If you want your PDF file to have a better ranking, it's better to put the PDF in a shallow directory closer to the root directory.

8. Optimize the description of the PDF by the search engine. For web pages, there is a Web page description (meta description) that allows search engines to display a description of the Web page under the theme, although the PDF does not have this feature, but we still have a way to get the search engine to show what we want to appear in the PDF description. The best way to do this is to have the title of the PDF and the keyword of the PDF in the first or the last paragraph of the content of the PDF, so that the key words are merged into the paragraph.

9. Adjust the reading order of the PDF. Each PDF has a reading order that places what you think is valuable in the front. Open the full version of Acrobat, select one of the additional tabs in the advanced options, and then label the contents of the document to mark their priority. But the simplest way is to summarize the valuable things in the section of the article in the first paragraph, then you don't have to do some trouble setting.