Pea Pod 4.0: Exquisite, consistent, immersed

Pea Pod Product design Vice President Liu Yaping (TechWeb) "TechWeb report" January 15, Pea Pod held the 2014 strategy and new product launch, officially announced that Pea Pod will be mobile content search for the future development of the strategic core, and released the Pea Pod 4.0 version. Previously, pea Pods announced that the SoftBank Group had just received a 120 million dollar investment. Pea Pod Mobile Content search Technology Director Yao Conglei (TechWeb) Pea pod version 4.0 expands the search to multiple content categories, including apps, games, videos, e-books, wallpapers, and more. For video search, Pea pod also launched a tracking function, can be automatically for users to download the play to the local, convenient for users anytime and anywhere to use fragmented time to consume video content. For the 4.0 version of the product and the user concerned about several major issues, pea pod product design Vice President Liu Yaping and Pea pod Mobile content search Technology director Yao Conglei received an interview with the reporter, the following is an exclusive interview record: Interview transcript Liu Yaping: Just above also said some, our product release also represents this strategic direction mobile content search, so in the product design Mobile content Search did a few things, originally also want to share with you, we in the product design to achieve exquisite, consistent, immersion, I hope that users can pay more attention to the content, product design is mainly these several principles. Just also described a few scenes and told a few stories, there is a story is not happening now, hope that a very short future can become a product. Yao Conglei: Let me recap what I just said. I'm an engineer, and for engineers, especially for search engineers, data is the most important, and in the past a long time has spent a lot of effort to ensure that we can search the user's data, which is also comprehensive and accurate, through mobile content search, to ensure that through input, mobile devices in the category of consumer content to do the most complete. Accurate or quite relatively, we measure the accuracy is to see the user's behavior, such as user search a word, I see our ranking, and the user clicks is a what the situation, and accurate is an ongoing optimization process, Our current models and algorithms make sure that we do some self-improvement on a daily basis based on data from past users clicking on the query. With pea pods more than 4.0 users, the sort will do more and more well, which is fully accurate. Direct action, in fact, we see in the product is particularly simple, such as a button to install a click, open or play or read, but behind a lot of work. Because our technical realization is to search through the application, we have to be able to locate this content page in the Pea pod. While Android has the most standard protocols, these protocols are often not easy enough, so we actually do in the process, think a lot of ways, provide a lot of options, let the application developers choose, our goal is to enable them to the minimum cost of the original data available to us, and easily open our applications, Bring the user to them. It's an interesting thing to do from the searchThe service of the cable is fully connected to the service end of the android. Finally, we have done peas guess, in fact, peas guess on the line, the overall data has been good, peas guess before we just go to maintain the recommended application, now we want to better product form more complete category for everyone to recommend something interesting. Now we have covered enough content, we can according to users in so many different kinds of content consumption behavior more accurate know what the user really want, so after a while, if you often use peas pod will find, on the home page, In our various categories of content will find that the content and our interest more and more relevant. In fact, technically speaking is to make these three points well, really do a very high-quality mobile content search, to achieve a very good user experience. Question: You are now published in the application of the search, from the user's point of view is more convenient, but from the developer point of view, the most concerned about the user to install the application, now through the current search and the previous application of the distribution of what is the difference, what is the benefit for them? Liu Yaping: Pea pod In doing mobile content search this thing, we do not want to do closed but open, take the familiar video for example, in the first day of doing video search, we decided absolutely not like the general video aggregation products to do, because the general video aggregation is from other places loaded content, Leave all the time and attention of the user to me, never leave my product, because longer user attention time means more likely to make money and have more value. Pea pods don't think so, pea pods want to bring users to direct content consumption, so direct content and consumption is in the third party, just the example shown, the user wants to play a video will directly open a third party app, so that the third party to bring active users, whether it is Youku, Sohu or other, If the user is not installed, we will also recommend to install the app, this brings new users to third-party video content providers, and it brings value to them, and these two points fully reflect the difference between us and the general video service here, we are very open, and indeed bring a large enough interest, the user's active amount, installation amount , the amount of playback is very large. Question: Now the development is very fast, the size of pea pod is now using some public clouds to do? Yao Conglei: In addition to the search and other products in the Pea pod, at least three years ago we began to do a lot of work in the cloud services, and to this day there is a great deal of accumulation, and ensure that the cloud services gradually develop. As we've calculated before, the purpose of an application search is to index enough content that is good enough. I counted a number, and if we indexed all of the content that was searched in the application, it would be larger than the web search. Now from our technical reality, this problem is not much, but now we will continue to expand the number of servers as needed. Related reading: "Pea pods won the soft silver collar 120 million U.S. dollars investment continue to force mobile search" "Pea Pod release mobile contentSearch Core Strategy version 4.0 official release