Peach: Network marketing into the era of micro-bo

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

73 of the world's top 100 companies are home on Twitter, and Dell has created nearly 7 million dollars of turnover through Twitter; Vancl Weibo as an interactive platform with customers.

Best Buy, Ford Motor, Coca-Cola, Starbucks and KFC ... Many of the world's top 500 companies have been on Twitter to do brand marketing, open up marketing experimental plots, and repeated gains. More and more enterprises take this as a new marketing position.

Network Marketing into the micro-Bo era, you open Weibo it?

Microblogging marketing and blog marketing is not the same network marketing, micro-Bo marketing is not selling products, but the position of brand marketing. At home in the forefront of micro-Bo marketing is VANCL (where the goods), its President assistant Xu Xiaohui said, "in China's micro-Bo platform fans to a hundred thousand of of the small, here to do sales meaningless." Here is just a commercial pull platform, here to give more is the enterprise culture level of things. "Vancl for Weibo positioning is, here is the brand and user communication platform." Here the enterprise is also a person, it transmits all levels of emotion here.

Where the user is, marketing goes. It is the marketing staff's mission to tell your potential users what they should know. From the above enterprise case can be seen, the essence of Micro Bo is precisely the "who said what" and "who said", this not only reflects the business use of micro-bo marketing feasibility, but also prompted the enterprise to use micro-BO marketing opportunities, that is, "what to say" based on the user interested in the "who", special emphasis on "who said."

Internet Marketing Micro-blogging code: not sell products, but use this platform to contact people.

How to do a good job in micro-blog marketing, Peach for everyone to provide four suggestions: first of all must have monitoring. The monitoring is to listen online, find opinion leaders, monitor what they say, and find influential groups on the internet. Secondly, for the new things on the internet, there is no other plan, only early to learn, and carefully act. Third, not all enterprises and products are suitable for marketing on Weibo. The influence of the network can destroy a business, also can let you become famous overnight, so must come up with the best products and the best service to do, to ensure positive impact. Finally, no matter what new methods are used in Weibo marketing, it must be linked to your brand characteristics, not too far away, and loyal fans are not accustomed to the change of your brand style.

Author Peach Welcome to my website