Peak Forum: The large integration of mobile internet industry resources

Peak Forum: The large integration of mobile internet industry resources

2012 Guangdong Internet Conference was held at Poly World Trade Expo Hall Fifth, no. 1000th Haizhu District East Road, Guangzhou, from December 14 to 15th. This meeting is hosted by Guangdong Internet Association, organizing Committee of Guangdong Internet Congress and the media consulting Group. The conference focuses on the Internet industry new ideas and digital media era, in-depth focus on the Internet industry resource integration.

The mobile Internet Industry Resource Integration Forum by the Ministry of Telecommunications Research Institute deputy chief engineer Chen Jinchao, China Telecom (micro-Bo) Guangdong Company deputy general manager Zhang, China Mobile (micro-Bo) Guangdong Company deputy general manager Chu Wenhui, Chinese unicom (600050, shares bar) (Micro Bo) Guangdong Company deputy general manager Yang Chengzhong, Huawei Company Strategic Planning Department, vice minister of Li Changwei joint participation.

The following is the peak dialogue transcript:

Moderator: I feel the second link by me to change the role, from the speaker into the role of moderator is very fast, because today guests are heavyweight guests, in the field of Guangdong Internet is also an important representative of the enterprise, limited time, 35 minutes, around the integration of mobile internet industry, The integration of resources is discussed. According to our practice, first of all, I would like to invite the participants to participate in the talks on behalf of the business leaders to their own positioning, so our first question is to let you have a very concise language of the enterprise in the mobile Internet industry in the positioning of the environment to do a brief description, Is it from Guangdong Telecom's Zhang General side start, in order.

Zhang: Thank you for your first question, China Telecom in the mobile internet positioning can be positioned in three, intelligent pipeline leader, integrated platform provider, content and information participants, I think this is the positioning of China Telecom in the mobile Internet.

Moderator: Zhang always repeat them over the years China Telecom has been in practice, as early as 2006 or earlier time proposed the new three strategic ideas, still adapt to the operator's current positioning, thank you for positioning the argument.

Chu Wenhui: China Mobile is also very early to participate in the mobile internet exploration, last year in Guangzhou held a global open conference, the first Congress, we also put forward the first time in the field of Internet positioning, we have this year's second session this month, the core concept is open cooperation, competitive development. The so-called open cooperation we need to our core competencies unique ability to open up to our partners, we achieve a common development of mutual benefit, competition and development is the hope that China Mobile can provide a fair competition for all partners platform, so that excellent developers can stand out, to achieve everyone's entrepreneurial dream, This is our position.

Moderator: Thank you, Yang General.

Yang Chengzhong: I want to revolve around this problem, Guangdong Unicom entered the era of mobile Internet time, operators assume the role of six links, a relatively heavy three aspects, the first aspect of the entire value chain is one of the main guide, this is the role of operators, the second is a high-quality pipeline provider, The third is the provider of the aggregation capability platform, which is the main role of the three operators. Three secondary roles are also available, the first is the user's incubator, the user is the mobile internet habit of the breeders, the second we are also mobile internet market participants, our own industry for product and application development, engage in a number of subsidiaries to try, the third is to the entire industry chain incubation catalyst to play a catalytic role.

Moderator: From different angles, three operator leaders from different angles to look at the Internet, and a guest from the Huawei Company's Li Changwei, how do you think, just three of the president's speech, especially the Huawei Company, first answer Huawei in the mobile internet era positioning.

Li Changwei: Thank you very much three Mister and Chen, Huawei Company's advantage is the system of providing and social transformation platform, so it is still to support the development of mobile Internet in the end area, we are positioned to provide super pipe, not only the network, first of all, in the cloud to provide search such a platform, in the cloud to provide better product storage pipeline capacity, The network provides IP IT, the development of the software based network, so that future pipelines can be provided at lower cost and higher capacity. The terminal area provides more powerful hardware and software, including a combination of information display. Overall, we want to mobile Internet development of the overall trend, support operators in the process of information transformation network capacity, as well as the cloud, terminal capacity requirements, to provide a super pipeline solution, this is our company's current trend of mobile internet positioning.

Moderator: Thank you for the answer of the representatives of the business leaders, I added a small problem, related to this, because we may express the quantitative text language to express their business positioning, I particularly want to quantify, listen to your views. Perhaps many of the audience members present today are wondering if the first stage in the afternoon is not a traditional internet company, but a telecoms operator and solution provider. Through the formulation, the new environment inside the various business roles have a change or in the process of transformation, although this transition is difficult, not complete, but there is a topic of special interest, if the score, we now the traditional equipment manufacturers or operators, how many Internet genes, In percentage terms, for example, 50% or 60% to 40%, that is to give everyone a reference standard, from the business income, product categories, from the service model, including the level of readiness of the staff, this enterprise is a few, the traditional enterprise is how much, the Internet enterprise is how much, this turn, please Changwei first, Let's figure out how far this mix is mixed.

Li Changwei: This is a difficult problem, in fact, there are many discussions inside the company, the conclusion is that the current organizational system and technical capabilities of the background, the Internet operation mode, innovation model in fact, there are very big differences. We may not pass the grade if it is graded.

Moderator: Very humble speaking failed, Huawei Company is not the same, is a very high degree of globalization of China as a base of multinational companies, all over the footprints of Huawei people. Different, the whole industrial ecology inside, cloud tube end, cloud and end do a lot, tube also has very important strength, three operators how to see.

Yang Chengzhong: Or more optimistic, at least 60% of the Internet elite. Internet success Five elements, cultural institutional mechanisms, people, resources and technology, after three aspects, the operator is not bad, is absolutely leading, operators lack of cultural and institutional mechanisms, if the five factors, three are eligible, how to do the Internet, how to think of operators, the company to tear down a little, the probability of success is very high.

Moderator: Very frankly, when it comes to the major problems in the process of the conversion of your own mechanism, of course, you can not be the owner of the enterprise, state-owned enterprises are not at your level to decide.

Yang Chengzhong: Powerless.

Chu Wenhui: I express a different view, first of all, Internet or mobile Internet is a very big concept, this technology has been deep into everyone's life work, as an operator has his positioning, in the entire Internet's big value chain, we locate the core to do their own pipe, Do a good job of intelligent pipeline open platform to do some of their own characteristics of business. So we think that if we say that we are in the big Internet positioning good, do their own, I think is to play our hundred ability, do a good job, for everyone to create value on it, I see, the key is real and do their own things.

Moderator: Take me as the center, quo, 1% Place also to play 100% of the energy, Telecom Zhang always your view.

Zhang: I also try to explore this question and say three points. The first is that the entire development of the Internet is not out of thin air, in fact, is to continue the entire communication network information network gradually evolved, it is impossible to become an Internet day, this is an inseparable process. The second internet involves operators, our content service providers, and more of our partners in the industry chain, which are inseparable and they are all part of the Internet. It is precisely because these components in his access or access to the Internet different time and path, so that the gene and the path problem that Chen always said, but I think these are a molecule of the internet, they may have the gene of the Internet, may also have the genes of other industries, That means they are consistent in this development, and that is the second point.

The third point is that the key to the development of the Internet is not to look at the genes, but to see the future, so how to jointly promote the development of the Internet, I think is the basic carrier equipment suppliers to look forward to, I try to say these three views.

Moderator: Thank you very much for your wonderful speeches. The next immediately to challenge a few Mister's thinking, with more difficult questions test them, just is the answer, you can follow the routine, the next is the answer is more difficult question. The first question, to the Guangdong Mobile, the whole of China Mobile group inside and even the whole country should say that Guangdong Mobile pioneered the innovation of wireless cities, especially wireless city groups do compare before, today also highlighted this point, I would like to ask the current promotion of wireless urban agglomeration in Guangdong Mobile in the main problems encountered? For the topic of today's discussion, for example, industry integration, cross-platform cooperation, or other aspects, or the ability of the enterprise itself, encountered the biggest resistance is what, if the solution to these problems, like the speech mentioned in the use of mobile internet new business, the information life can be done faster and better, To serve the so-called happiness of Guangdong and the construction of a better Guangdong, ask about the hill total.

Chu Wenhui: Thank you, Chen. Wireless city is also the future development of China Mobile, we say that mobile change life, very important to a landing strategic move. As a China Mobile Guangdong company, it has been doing a lot of work around this strategy for several years and is building such an enterprise framework. In fact, the wireless city is more to say that want to build an open platform, the developers, all walks of life information can be a convergence, so that customers through such a platform to get a good share. So I think this is the one aspect of the idea that we're building. Content is indeed very extensive, the entire construction and exploration process we feel that there are many challenges in this area, we think there are a number of more important challenges, one is that we have so much information how to converge? This is indeed a very big difficulty. Because this is not to say make a simple own portal, a lot of information, this information may be from the government, some from the enterprise, some information may be a more authentic, some information there are more false components, how this information converge, how to ensure that customers a good experience, real experience, This is a very big challenge for us.

The second challenge, any platform or any model, the key is to form a sustainable development of a number of mechanisms and institutions in the inside, so that we are willing to continue to add information to the inside, our customers can get more real content, otherwise it will dry up. So how to build an environment in which we can coexist and co-prosperity is the second biggest challenge, we continue to convene a developer conference, we hope to discuss with you the continuous improvement of the cooperation, open cooperation, competitive development mechanism, promote our system can get a good development, Of course, I think the construction of this system is not only to say this mechanism, the system, the pattern of problems, of course, will encounter a lot of technical problems, need constant overcome. I believe that there are so many developers, we work together, these problems should be gradually cracked, should give customers a better wireless city living space.

Moderator: Thank you, Qiu, a little translation of the general words, he spoke to everyone feel Yunshan, very standard language, are very correct, but can not interpret the key information, I read. How many new information applications are in the wireless city, it is difficult to operate, the main resistance is the department, China's information construction is the main problem is the chimney mode, each industry has its own set, integration is difficult, the introduction of money, and want money has no market rules, so we understand that in Guangdong, Shenzhen, Guangzhou and other central cities they are very difficult in the beginning, to the latter can accelerate the development of one of the important experience, is Chairman Mao in the Revolutionary War era for us to create, but also grass-roots internet enterprises have been practicing a way to defend the city, do not wait to do from the top, this is characteristic So send a joint proposal with small and medium Internet enterprises, the actual market operation mode is bottom-up, not from top to bottom, the platform always has a frame time, but the concrete operation to the bottom, so difficult friction is the smallest, this translation may misread the general meaning of the mound, do not know right. The second question asked Guangdong Telecom Zhang, should be said that Guangdong Telecom in the broadband information facilities, the main force, the mobile Internet itself can not be separated from the main role to play an active part. Now there's a very deadly problem about the user experience problem, just mentioned, especially for users who often use mobile phones with smart terminals to surf the internet, the user's experience of connection speed is crucial, but there are very big misunderstandings, such as the Ministry of the general push in the country a broadband China popularization speed, so to mention, Netizens think that the work is done, is not a few times the growth of speed. Zhang General, telecommunications as the backbone of broadband facilities and the main builders, the expectations of netizens from the operator perspective, should do a what kind of interpretation. For example, the impact of the user experience, now a lot of social questions, such as false broadband and so many information, please Guangdong Telecom Zhang can always from the perspective of broadband user experience to do an interpretation, to help you better understand, from the construction, operation to experience this between how much gap?

Zhang: First say two digits, from last year to this year Guangdong provincial government to promote broadband popularization speed, especially this year, the Ministry of Communications in the promotion of the popularization of Guangdong Telecom in Guangdong Province, we to October, speed up 1.1 million users, optical wide port has exceeded the ADSL port, this is two digits, We've done something here.

The second question about actual experience and bandwidth we see that there are several aspects of bandwidth from the technical level, the network, the second is the speed of the application layer, the third is related to the user equipment and related equipment speed the problem of the user experience is not only a network operator or a network provider can face the problem, Now in fact, from the speed of our popularization, our physical speed, that is, the velocity of the physical layer network layer, we can meet the standards, I would like to answer this question.

Moderator: Thank you Zhang, also want to add to read, Zhang always mentioned three speed, the ministry to the national brochure inside a special explanation, broadband the entire user experience speed has several aspects of the impact, a number of components, where the operator is a very important facility resource pipeline provider, So here is the bounden duty as a major driving force to help everyone improve the speed of the network, China Telecom is a light network city, broadband Chinese future to build a network of cities in Guangzhou, Shenzhen Light Network city construction speed, from the user experience is affected by too many factors. To change the topic a little bit, the third question to Guangdong Unicom Yang General, Unicom in recent years has been very strong, especially based on mobile Internet innovation platform to do a lot of innovative work, just said the five factors affecting Internet telecommunications operators, you speak the first two, one is the culture and mechanism system, this is a relatively new perspective of understanding, We have a more profound judgment on the multilayer properties of the Internet, not just multilayer attributes, how our operators fire the enthusiasm of the business to cooperate with us, but also promote their continuous innovation, better respond to the needs of individual users, industry users, enterprises and enterprise users, we do the main work is what, Next to Guangdong Unicom How to create better conditions for them to provide better and richer products, you have any good ideas, please introduce you.

Yang Chengzhong: All the Internet friends here know that the development of the mobile internet in Guangdong Unicom has been adhering to the principle of innovation and openness, together with the whole social value chain to make this market bigger. Cultural and institutional mechanisms, we rest assured that this system is very difficult to pierce, operators know it is difficult to puncture, operators now in the foreseeable future or do their own essence of work, the operator's essential work just talked about the channel, platform, and the integration of value chain of this piece of work. With the experience of the mobile internet, Guangdong Unicom first of all, to provide quality channels, our Wo unimpressed is currently the fastest network of the largest technology most advanced most sophisticated mobile internet channel, this morning I did not attend the meeting to participate in China Unicom I Phone5 starting ceremony, customer enthusiasm breakthrough our expectations, Do we expect Apple's aesthetic fatigue in China to be gradually generated, and the rise of Samsung, sales have declined? The user's demand for I Phone5 several times, asking them for what reason, they say this supports 21M speed. In addition to this, there are pipes and so on, which we try to achieve bit by step.

There are open platforms, we mainly through the open platform to the vast number of mobile internet companies to provide an innovation, to provide a place to achieve their ideals, our platform to provide hardware, the Guangdong Unicom's infrastructure for free open to various internet companies to open up their own and innovation, You do not need to innovate their own investment, we have their communications capabilities to the aggregation to provide, the message, MMS channel to other capabilities, the ability of the Internet have been aggregated, so everyone on this platform development effect higher, faster. Of course, our operators also do some internet business, through my understanding, we do not want to do internet business with social internet companies to compete, not to eat everyone, if we want to share the value of the Internet results we will not do business, need social investment on the line, Our own internet business is mainly to find the feeling of doing the Internet, and better cooperation with you.

Moderator: Yang always said very frankly, there are two major companies in the first new smart terminal, not only the apple fever problem, the entire intelligent terminal as a primary portal, is the hand, now want to participate in the competition for users. I would like to have a related topic to Huawei Company, Huawei is a global company, you judge the global and China's mobile internet development In contrast, the big operators in the mobile Internet industry, we compare with them we are synchronized or we think slightly behind them or even ahead, how to look at this problem. Why ask you this question, this morning you are not in the meeting, the speaker of the morning said, is UC's chairman very passionate that we want to the global Tappet, 400 million of global users, to China's many small and medium-sized companies, the opportunity to quickly move to the world.

Li Changwei: This is a very exciting question, the answer is very pertinent, a long time ago the United States has a G2, 10 years or so, there are two largest interconnected Wang industry alliance, one is the United States, one is China, the entire Internet industry chain, We think it might just be a leading second place outside of the United States and Japan and South Korea. So the entire Internet industry, we are already the world's leading position, so very much agree with Chen has just said that the 2010 from the prime time. In the next two or three years, the development of 60% of users, global 6.4 billion users, 60% will use broadband mobile phones, whether it is the user base, including developers, including End-to-end, End-to-end Taiyun, as well as the strength of capital investment, including innovative industrial chain, has initially surpassed the global leader in such an industry. At least from the point of view of telecommunications, the development of the mobile Internet in Europe is actually not as active as China, in addition to the United States, Japan and South Korea, our China's mobile internet sector is in fact the world's leading position, the next decade with the trend of rapid development of mobile broadband will lead to greater mobile Internet development opportunities , that's my opinion.

Moderator: We also give a little applause, this is a more common expectation for the future, the global position of China Mobile Internet industry, China Mobile internet company to the global process. We will do a mandatory answer, here is the leader of the enterprise is also an industry expert, please you very briefly analysis, from two points of view in the next few years you think the hottest most popular new mobile Internet product innovation in what area, what is your judgment? The basis of judgment is mainly from the support of operators, in line with future needs, second, these enterprises in China, domestic enterprises also have the ability to create products, from this point of view to see the future of the most worthy of everyone to dig the mobile Internet new application direction should be in which respect, very brief everyone said, from Zhang always started.

Zhang: From last year and this year's situation, mobile Internet has two trends, I think is now more obvious, one is that we see the mobile internet E-commerce above the whole consumer, from entertainment to consumption type change, this is a trend of change.

The second trend is that the structure of our industry is converging toward the center, which means that there will gradually be some actual companies emerging, which is the two major trends.

As China Telecom in the mobile internet inside, I just started talking inside, we do a good job of pipeline to provide all the quality of the Internet Enterprise pipeline, the second is open platform, as long as there is strength we will support the ability to participate in the platform, I think in the current as long as the user needs, involving the At present, I estimate that in the next year and the next, there will be a vigorous growth in mobile internet development.

Moderator: Thank you, Hill General.

Chu Wenhui: Thank you! Because we Guangdong is the base of China Mobile Internet, has been to everyone an open platform, MM cloud platform, this year is 1.0 version, this year December 5 released 2.0 version, from some figures to see, is currently the most fire, the future of what is the most fire, rely on everyone to create. The entire ability side platform uses the application gathering, these few months develops quickly, plays the game to need to pay the prop, or the gold coin, needs the telephone bill to pay. At present, the whole has more than 2000 quality games, the first two months, in fact, 9, October some games one months of income has more than million, one months income of more than 1 million, it should be said that morning Ma also talked about, at present everyone mobile Internet can accept is the network of games, everyone entertainment in the process of consumption or relatively exuberant , especially the very large number of customers they use debris time to spend is a very big prospect, but also the digital growth is very fast, can take advantage of mm cloud such a business ability to do such a service.

The second is to see some new trends, including the change of entertainment to future business. It's also interesting to apply, rapid development, you may also have heard that the customer version of such clients, this client is mainly to provide customers with download coupons, in order to ensure that the true and reliable need you to pay a certain fee, so also used our billing ability to provide him to pay, This is a fast-growing development, and it also brings some benefits to many developers. At the same time also see some traditional enterprises like insurance companies they are also using our clients, and even use our billing capacity, the development of mobile phone to buy insurance, a lot of small insurance with mobile phone payment, remote payment is more convenient, are doing some e-commerce applications, So I want to look at the present can see the better application of a game, one is the realization of online e-commerce needs, pay the need, on the one hand, developers do bring benefits, on the other hand can also bring a new customer experience.

Moderator: General Yang.

Yang Chengzhong: I say, I mainly optimistic about two points, the 1th is based on position, position for this, the prospect of E-commerce, this will be a vigorous development in the next few years. The second social network is the eternal theme, only the different stages of the situation, the pattern is not the same, the particle is what mode, rely on everyone here to work.

Moderator: Huawei.

Li Changwei: We have had a discussion about this issue, we believe that the development of the entire mobile broadband in the past five years has become a mainstream, the core driving force is the intelligent terminal traction, today to see the development of intelligent terminal I Phone5 has been very mature, now transferred to the application end, just very agree with a few Mister statement , the data is also very real, the next five years will be traction the development of the entire industry, social services, today know, five is the United States or China's social business rapid development. The second business is E-commerce, online banking and the online Wal-Mart model are profitable, beyond pure entertainment, into the real life of the future is the largest blue sea understanding. The third business is the reality of the download business, the annual application growth of 74%, growth very quickly. The fourth category, we will be more agreed that the video business, video business last year accounted for the entire flow of 52%, the future will rise rapidly. The fifth business, more and more people use mobile phones, from entertainment traction to work, mobile office become the next three years after one of the biggest bright spot. We just go beyond the receivable, data flow and so on, the future of innovation is open platform innovation, so we believe that Tencent's innovation, as well as the operator's open platform, Intelligent City, open platform innovation cooperation model will become an important strategic support in the future.

Moderator: Thank you four guests for the wonderful Outlook analysis, I try to make a brief summary of the different answers, and it should be said that a couple of key words, such as business, are mentioned in the social network, including the so-called new entertainment mode called video, in fact, I also want to add two special important, But perhaps today's business developers are not particularly concerned about the future is also a massive class, with personal education, life-long digital education and health care related. It was also mentioned this morning that the application development of the business model was very small because the individual paid business has not been really tapped. Finally borrow, reasonable expectations school, the best way to predict the future is to create the future, so the future in our hands, when the vast majority of market participants think that this is a direction of the time must be a direction, the best way to predict the future is to create the future. I hope that all the guests will use one or two words to look forward to the mobile internet in Guangdong, China and the world.

Zhang: Last year is similar to this forum, we talked about eight aspects, the mobile internet to talk about these eight any outlook, is anyone any time any access mode any terminal any speed to achieve any of our consumption combined payment way, this is our mobile internet future can achieve, It is what we should be able to achieve together.

Chu Wenhui: Many experts anyway for the future of the beautiful to have a lot of description of the future, this future to become a reality, we just want to use the cooperation we described as cooperation and development, open cooperation and competition development eight words as our philosophy, as our mechanism hope to create a better future with you.

Yang Chengzhong: On behalf of my views on the future of mobile Internet, I wish the mobile Internet to the change of human life and work more than the impact of the industrial civilization of information, from the mobile internet to get rich, fame Liye.

Li Changwei: I hope that the whole industry can make full use of such a historical opportunity, cooperation, open innovation, truly five years later, we will lead the world from the Internet field.

Moderator: We would like to thank the meeting today and talk about the wonderful views of several guests, notice, look forward to two years later when we advance into the era of hundred trillion speed, then to test today's outlook is not for the well-being of Guangdong, Guangdong to create a better situation.