Peer-to-peer Banking Model ambitions

Traditional financial institutions, such as banks, are moving more and more businesses online, while the Peer-to-peer network that has started up on the internet is gearing up to lay down online outlets. Through the branch to search for projects, using the experience shop to attract investors, Peer-to-peer "class bank" model has become apparent. At present, some big peer-to-peer platform, such as Lu Jin, Red Ridge venture, everyone loans, cast a net and so on, are laying online network. Not to mention the "offline Peer-to-peer" platform, also announced in January its rural internet finance strategy-the next five years will be built from 1000 grassroots financial services outlets. The use of experience shop from Chongqing to set up the first experience shop, Shenzhen Peer-to-peer platform Red Ridge venture in the country now has more than 70 experience shop, as well as 35 provincial branches. The offline team currently stands at over 600 people and plans to control the size of around 1000 people in 2015. Red Ridge Venture Chairman Zhou Shiping told Tencent Finance, the original network form of the investor conversion rate is lower, is to set up a line experience shop's original intention. In addition, at present, many investors do not understand or do not accept online investment methods, experience shop is a market cultivation process. In the future, Red Ridge Ventures plans to open 300 online experience shops. According to Tencent Financial understanding, the current Peer-to-peer online access to a registered user's cost is generally more than 100 yuan, and most of the Peer-to-peer platform registered users to the conversion rate of investment users in between 10%-20%. According to this conversion rate calculation, the current Peer-to-peer industry to obtain an investment user costs about 500-1000 yuan. This high cost allows some platforms to turn to the offline search for cheaper ways to get customers. Zhou Shiping said that the cost of the offline customers will not be very high, through the branch to manage the cost of the experience shop will be less control, "different cities experience shop cost is not the same, about hundreds of thousands of a year." He said that the general small experience shop equipped with two or three computers, two or three shop assistants, can be for investors to enter the shop counseling. In the short Fuse network CEO Wang Kun, in the current line of the cost is very high, need some offline experience shop or face-to-face communication way to supplement. This is cost-effective for some peer-to-peer platforms. "The way to get the passengers under the line is more accurate. "Net Loan Home co-founder Zhu Mingchun also believes that at this stage investors to peer-to-peer recognition negative too much, the platform hope that experience shop can enhance investors face-to-face security." It is reported that Lu Jin 2015 years also plans to lay 300-400 offline outlets, but as of press, Lu Jin did not give a response. Branch full bloom Zhu Mingchun told Tencent Finance, the current open line experience shop platform is still a minority, more is to obtain projects nationwide to open branch offices. He believes that many of the bank's business to move online, mainly refers to the deposit end (that is, investors) on the Internet. Banks are being hit by "babies" and laying the line in order to retain or attract users. and Peer-to-peer to the line to open a branch, mainly for the asset side (that is, the financing of the human side) considerations. According to Tencent Financial understanding, the major Peer-to-peer platform to open branch offices are mainly 2:1is to get the project; Zhu Mingchun said that the Peer-to-peer platform scale to expand, in the financing side of the business will follow. For example, a Beijing platform, the previous daily deal 1 million, now daily transactions 10 million, one months turnover 300 million. "A project in one area cannot meet the needs of investors and can only go to other areas." "What net CEO Wu Xianyong to Tencent Financial introduction, currently cast which network in the country has more than 30 branches, 2015 end of the plan to open to 60, the line under the team has more than 2000 people." The main consideration for setting up a branch office is that it is difficult to control risks online. According to him, the current online defraud loan rate is very high, about 10%. After the wind control is transferred to the line, the risk of credit loans can be reduced by 30%, mortgage loans can be lowered to a lower. However, he has no intention to set up the online experience shop, "We are positioning or an internet company, do not want to make themselves more and more heavy." "Short-thaw network currently has nearly hundred people under the line team, has been in Zhengzhou, Wuhan, Qingdao, set up branch offices, Wang Kun told Tencent Finance, 2015-year plan in 10 second-tier cities to carry out business." His frank establishment of the offline branch will make the platform "a little bit heavier", but the wind control cost per item is still within acceptable range. He cited, for example, mortgage 1 million of the house, the line downwind control costs at 500-800 yuan, roughly a thousand of the wind control costs, evenly spread to the monthly words, only 2 per thousand. "It's acceptable to us," he said. How far can the "bank-like model" go? A Peer-to-peer platform, unwilling to be named, said that if a Peer-to-peer customer is also under the line, wind control also online, it becomes a peer-to-peer platform to circumvent regulation, there is no need to make the Internet model, but a kind of offline banking model. "Individuals do not subscribe to this model. "Including Zhou Shiping, Wu Xianyong, and many other platform leaders said that the offline distribution point is only a phased choice." Zhou Shiping said that the next 35 years within the line is still a focus. And as young people who understand the Internet more thoroughly, they are more likely to invest online. "The line is just a supplement on the line, or will be the main line." "Assuming that the future online risk can be controlled, we will slowly reduce our offline stores," he said. "Wu Xianyong said. The combination of line is currently a lot of Peer-to-peer platform operating mode, with the online access to capital costs, some platforms began to go offline. Wang Kun that peer-to-peer should be in the business model or wind control mode, to form their own competitiveness. Otherwise, Peer-to-peer is not the advantage of the Internet to compete with traditional financial institutions, but to do something that traditional financial institutions do not want to do. "This competition is more intense, the elimination rate is higher." ”