Peer-to-peer Car Rental or will be the entrance to the entire industry chain

With the development of the shared economy model in China, the Peer-to-peer car rental industry has poured into a large number of start-up companies, entrepreneurs have been eyeing the concept of "shared economy" in the domestic vast prospects. Previously, the United States Airbnb and Getaround, China's competitive market is also expanding rapidly. The uninterrupted exposure of angel investment and financing news, the heart of the media and the public, and the Peer-to-peer car rental industry has been pushed to the tuyere.

Since the Peer-to-peer car rental industry has been heated by public opinion and the market until boiling, then next year, how will the market pattern change, market competition trend will point to where? In my opinion, we can analyze the market from two angles of horizontal and vertical.

Landscape: Further expansion of peer-to-peer rental market

First, the horizontal macro perspective of the future market structure, mainly two: first, there will be more peer-to-peer car rental companies to enter, and further open the market. Second, most peer-to-peer car rental companies will be subdivided into the location of the application scene to achieve market differentiation performance, to attract users attention.

The problem is, more peer-to-peer car rental companies to join the war, how the competition in the siege, to obtain users?

At present, most of the domestic Peer-to-peer car rental platform will be the application of the scene or a peer-to-peer characteristics as a foothold in the market. The increase of participants in the backward market is bound to lead to more positioning, the application of the scene split. The market pattern tends to subdivide the niche to become the breakthrough of the future competition, is also the existing small amount of the company's last resort strategy.

In fact, Peer-to-peer car rental mode is based on point-to-point interaction, covering all car-related applications, models, with the convenience of mobile Internet to bring benefits to both sides of the O2O transaction completed. As an information platform, the first priority must be to bring together a large number of rental demand and rental needs, to achieve interactive docking to maximize the balance between supply and demand, which is also any single appeal or scenario can not be satisfied. As long as the platform to give users the service is intimate in place, safe and secure, convenient and easy to use and cost-effective, subdivision positioning is definitely not the decisive factor in user purchase decisions. If the pattern continues to subdivide in the longer market competition, it will deviate from the core of the Peer-to-peer model itself-the establishment and application of large data. This is precisely our 200,000 registered vehicles this huge base to occupy the market's first future direction and goal.

Vertical: Deepen service system

Future Peer-to-peer Car Rental market competition trend, will eventually come down to the entire service flow longitudinal deep excavation and plowing, including the wind control security system, intelligent box hardware technology upgrades, pay the return of capital efficiency, Chuxian accident customer service and other details of the operation. Only for the user experience pain point, optimize the overall service chain, the courage to walk in front of the industry, to create new service standards, in order to let this market to mature, standardized, will be "shared economy" the concept of real infiltration of the people, so that the Peer-to-peer rental model of user value and social value.

At present, the industry has been criticized for the wind control problems and security protection has been the focus of media and users. All along, the car rental industry in the occurrence of accidents in the treatment of the explanation is "go insurance", in fact, after the accident, in addition to insurance, vehicle owners of damage, maintenance and so is really involved in energy and financial rehabilitation work. The meticulous handling and standard measurement of this service is a blank in the Peer-to-peer rental industry. PP Car Rental recently for this blank launch "full pay 0 trouble, small and medium accident protection, a major accident for a new car" insurance services, is to drive the Peer-to-peer car rental industry service major upgrades.

Peer-to-peer Car Rental or will be the entrance to the entire industry chain

In addition, in the business model, the next few years Peer-to-peer car rental may be combined with 4S stores, car washing shops and other automotive-related upstream and downstream industries around the car, with cars, travel deep digging user value-added services for the vast number of people with cars and car with people to build a car vertical open life platform.

In my opinion, although it is still in the market incubation period, but the Internet era in the constant innovation, may soon the industry will be like a drop, fast war to reach a market point of eruption. And the linkage of the industrial chain to improve and sound, will soon become an inevitable choice of entrepreneurs.

In the future, who will be able to better match the car rental and related chain in the whole field, who will be able to gain a greater competitive advantage in the market.

The author of this paper, Wang Jiaming, one of the largest peer-to-peer car rental platform pp Car co-founder