Peer-to-peer Loan Film and television industry soft and hard strength is equally important

Mr Ma led Alibaba's strategic investment of HK $6.244 billion in March to acquire a 60% per cent stake in culture China. Ma Teng shares the prosperity of film and television and Huayi, 2014 years of cultural circle is not calm. Not only is the upsurge of capital, the enthusiasm of institutions also rising, from the beginning of the 2007 financial crisis, film and television gradually in the position of entertainment consumption is no doubt. Economic growth, film and television culture market downturn, the economic downturn, film and television culture market prosperity, this continued for decades of "national inertia" in the income gradually average, gradually smooth market, people's living standards, spiritual consumption level is also gradually improve the current thoroughly break, film and television prosperity into the normal development. "Your circle" to break the monopoly and calm in collaboration with the Shanghai University of Vancouver Film Institute, Canada, China's micro-film, network drama and the establishment of a double base and the completion of the Model guarantee mode of introduction and other measures are eye-catching, by the industry as a culture and education, finance, science and Technology, "three major integration", The addition of institutions fully demonstrates that the market will become more open in the future. As early as 09, the Beijing Film Academy has pioneered the establishment of a cooperative college with the New York Film Academy, which provides a stable industry foundation for today's prosperity. The old financial institutions are also to share the market, and the former film and television industry is commonly known as "expensive circle" to form its own industry barriers, the line of outsiders do not know the industry rules, hot money continues to enter, "naked body" out of the household. Now to "Entertainment treasure", "Day loans" as the core of cultural film and television art industry investment will change this rule completely. Any person can participate in the investment with 100 yuan, but under the simple operation, the invisible is the big data backing in the cloud computing. It is difficult to realize standardization evaluation and management in the emergence of cultural products. The previous market can only guess, weiping use Zhang Yimou's film early cost is helpless, 2007-2010 of the film market only the name guide can return the investment; by 2011-2013, people gradually accepted different directors and themes of films, video website Prosperity, there is a flower to guide the judgment of the film, And the appetite for the movie was mobilized. In the 2014, we did not agree on a consensus-large data guidance, only large data guidance is the future direction. The data determines the product line in the day of the loan platform, in the future you will affect the movie finale. In the future you can vote on the selection of actors, the setting of clues, the setting of the scene, the voting of the outcome, and make you a movie addict. What you can't see is 1 billion, billions of dollars ... Trillion billion of data, they will record your usual preferences, shopping habits, Weibo published what, Focus on what, the data will locate you, and your preferences to actively pull into the film, let you fall in love with your will participate in the film. Everything will be more intelligent. Big capital Share cake and you can share a Ming Dynasty chicken cylinder Cup about 200 million shots, the data age process is to participate in a small amount of funds, through the value adjustment and amplification period, share the fixed income of different amounts. The experience of the whole process is that you have become an opportunity for deep contact with cultural relics by a little cock silk, and occupy it at the capital level, owning it. Your prosperityInterest is no longer intercepted by industry rules and advanced experts and monopolies. And you do not need to complex difficult to judge, auction, site, process pay any effort and labor. Also need not worry about its future value trend, art market risk trend and so on. Video Peer-to-peer wind control soft and hard combination to realize the giant dream if a person wears a few layers of different styles of body armor, it will be the risk of a sudden protection. In the art and culture film and television industry investment, the industry's top resources, game ability, project control ability is not to spend money to buy the strength. On the same day, the National Art Accreditation Agency for evaluation consultants, by the large pawn company for unconditional repurchase commitment and large financing guarantee Company for 100% principal and interest guarantee, backing total payment approximation of 2 billion, in the Internet financial industry belongs to luxurious configuration. And Ma Yun's entertainment treasure also has the guarantee. Video Peer-to-peer is not want to do, can do, soft power is not quantifiable, not tradable characteristics, so that a lot of capital interception outside, and into this circle is destined to be a minority. Peer-to-peer culture and television art trading is destined to be a minority of capital stage, a small number of capital to take away most of the proceeds, funds to the platform is coming.