Peer-to-peer Network loan Industry competition quickly into the white-hot, Rob Red Envelopes opened the New Year won the customer war

Last year's explosive growth made China Peer-to-peer Network loan industry competition quickly into white-hot, industry reshuffle accelerated. The beginning of the year of the Ram, in order to "shuffle years" to seize the initiative, many platforms use all the best, through promotional activities to stimulate users is still the first choice. In the variety of promotional activities, a wave of "pull new red envelopes" quietly debut, the New Year won the war on the guests.

According to the author's observation, in addition to the use of financial experience, the first return and mobile project discount, and other conventional models, some platforms are "send cash red envelopes" form to attract investors. To silver passenger network for example, March 16-March 31, in order to encourage investors to recommend new users to join, the platform to take out the real gold and silver "invite friends to send red envelopes, rich people earn together" two-way reward activities. The specific rules are as follows:

Inviter Privilege: The new user is invited to register within 3rd (including the same day), in the platform to complete a sum of 2000 (including) Yuan above the project investment (except for the transfer project), the next day the invitation to get 1 10 yuan to invite red envelopes, the more investment pens, the number of red envelopes, That is, new users to invest 1 of the invitation to obtain 1 10 yuan to invite red envelopes, investment 2 to obtain 2 10 yuan to invite red envelopes, and so on, does not cap; new users on the platform to complete any investment, the invitation to obtain 1 50 yuan red envelopes. The inviter may, within 30 days from the date of the 10-dollar red envelope, use the direct Investment project of 2000 (including) Yuan (excluding the transfer item).

Invitees privilege: The invited person in addition to enjoy the registration to send 50 yuan red envelopes, mobile phone verification to send 50 yuan red packets of cash novice gift, but also enjoy the platform project rate 2% privileges.

How does a Peer-to-peer platform view the new user market? Li Analysis points out that the development of peer-to-peer industry in 2015 into a critical period, in addition to differentiated products and projects, push the new incentive policy will also be Peer-to-peer platform competition to bring advantages and chips, Rob users is to rob the market. From the past activities, similar promotional results are more significant, the platform's flow, new member registration, turnover, and so on with the activities of the advance constantly. "Burning money" to promote the way "showmanship", although the Peer-to-peer platform to improve the operating costs, but through activities to enable investors to make real profits, the platform to win more new users is the most important.

Industry experts predict, 2015 Peer-to-peer network loan Industry "Shuffle Year", the platform competition will intensify. Whether it is the fall of the Regulations of the year, or industry bosses use their own resources to build competition barriers, are pushing the industry shuffle. Although "Burn money marketing" is doomed to be unsustainable in any industry, it does work very well in the short term. With the deepening of the shuffle, Peer-to-peer industry will accelerate the fittest, the current chaotic situation is expected to be greatly improved.