Pei: Micro-quotient is not an overdraft trust

Over the past year, mobile electric dealers have experienced a brutal development process, the number of micro-shops blowout, micro-business friends Circle selling goods. But at the same time, fake, and micro-business as the name of the practice of MLM, and other problems abound. 2015, will the micro-business usher in a turning point?

From the traditional electric dealers to kill into the mobile business industry co-founder, Pei (see right-hand figure) yesterday in an interview with Yangcheng Evening News reporter said: "The micro-business is still in the race stage, the platform is similar to each other, who also has no absolute advantage." "In response to the problems in the micro-business sector, Pei said:" Selling fakes, marketing of the micro-business will die without doubt, the micro-business is not overdraft trust. ”
The mobile electricity trader emphasizes to go to the center
Yangcheng Evening News: What is the difference between mobile and traditional electric dealers?

Pei: The traditional electric dealer concerns the goods, but the mobile electricity trader pays attention to the person. Traditional electric business era emphasizes drainage, is the operation of the flow. And the mobile electric business is more emphasis on the interaction between people, is the operation of people.
Yangcheng Evening News: How will mobile dealers impact the pattern of traditional electric dealers?
Pei: The mobile electricity trader emphasizes "go to the center", the function of the platform is declining, the user more grasps in the hand of merchant. This will be a great impact on the existing business model of the traditional Electronic business platform. The future mobile electric chamber and the traditional electric dealer, offline retail pillars.
Traditional micro-shop platform has no advantage
Yangcheng Evening News: At present, large and small micro-business platform has more than 60, the future platform between the pattern will evolve?
Pei: Frankly speaking, the current small and large micro-business platform is similar. The future is bound to die a group of micro-shop platform, the reason for the death is no turnover. Even if it seems that some platforms have a very "tempting" entrance, there is a large number of users, but this is not an absolute competitive advantage, the flow of the platform is not equal to the flow of micro-stores, not equal to turnover.
Yangcheng Evening News: How can we help businesses improve their trading volume?
Pei: There are currently tens of thousands of micro-stores, our customer positioning professional sellers, mainly brand operators, such as the Hundred Gazelle. Most of the micro-shop platform is only to provide backstage, we believe that the business more need is marketing. A number of micro-stores for businesses to provide a set of mobile dealer trading marketing system, but also for businesses to provide interactive marketing components, to help businesses initiate mobile interactive activities, to get more fans and to complete the transformation of fans.
There's no living space for fake sellers.
Yangcheng Evening News: Last year exposed a lot of friends selling fakes, how to look at the problem of micro-business?
Pei: There are some problems in the micro-business industry, such as fakes, shoddy goods, and some in the name of the micro-business to engage in MLM, the future of these will surely die. Do micro-business products better, have to repeat the purchase rate. I see the micro-business is moving towards the norm, no one is willing to overdraft friends trust.
Yangcheng Evening News: For offline businesses to say mobile shopping is a greater challenge or opportunity?
Pei: We think that mobile shopping provides a new opportunity for offline one of the differences between the volume and the other platform is to provide a micro-store system for the offline shop, through the mobile Internet through the offline shop, micro-shop and PC-side, each shop assistant can generate micro-shop, equivalent to the extension of the line store business hours and space. Electricity business and offline retail is not a complete subversive relationship, operating a bad shop, even if there is no electricity business that the clearance is the same.