Peng Hongwei: Details of the implementation of network promotion

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Today by the It Café Network Marketing Forum founder Xiaojian invited, to communicate with you about the network to promote things, to be honest, I compared with the previous lectures of the guests, a rookie, I can share with you the knowledge is limited. In fact, at the end of last year, Xiaojian said to me that I would like to do a seminar on network promotion, but due to their limited ability, initially rejected the invitation of Xiaojian. May, Xiaojian once again to find me, want me to think about, see when to take a time, to share the knowledge of network promotion. Later promised Xiaojian in June, take a time to chat with everyone, learn from each other, and improve together.

I want to share with you today is not what new promotional methods, nor what advanced knowledge, just to chat with us about several of the conventional network to promote the implementation of some of the details of the problem. After I resigned from the company in June, ready to set up a network promotion studio, so this time, has been with a number of professional network promotion, network marketing agencies to carry out a number of planning and implementation of the cooperation, through the implementation of this period of time, really let me reap a lot, today to take advantage of this opportunity to their own little harvest, Take it out and share it with everyone.

Today, we talk about the main forum promotion, question and answer promotion and links, and other means of implementation of some of the details of the things.

First, forum Promotion

Forum to promote this means, we should all be quite familiar with, but also a common means of implementation. Through the Forum promotion, has accomplished many network Reds, the network event. This year, the network of "sharp elder brother", "Sister Feng." These network Reds information, initially in the forum appears, regardless of the original is the conscious hype, or netizens unconscious. They are all popular in the forum. Therefore, we should understand the significance of the Forum promotion.

But to do a good job of forum promotion, is not an easy thing, need to pay attention to a lot of details. "Details determine success or failure", should be the truth. Next, we should pay attention to the details of the Forum promotion:

1, forum ID, do not underestimate the forum post replies used by these IDs, a lot of friends do not value this problem, think as long as the registration of an ID, the post went up to become, or to reply to become. In fact, I think that is not the case, we register ID, do not very casually tapping the keyboard, casually register A, registered ID need to let others think that this is a certain meaning ID, the proposed use of Chinese ID. Registered password must also use a unified, convenient later in the implementation, found that some of the contents of the problem, found that the problem of people can timely "crisis PR", the post for editing and modification. ID registration, the need to update the ID of some information, as far as possible to make people feel that the information is more real, there is to update the ID of the avatar, do not use the system default avatar. Basically put these details perfect, you this ID is a valid ID, the new registered ID, do not go directly to the post, I suggest you go to the Forum to reply to some other posts, increase the ID in the forum points.

2, reply content, a post no matter how good you write, but the final effect, the content of the reply can play the role of the finishing touches, especially the previous several floors of the reply is particularly important. A lot of friends in reply to the post, the content of the reply is very confession, also very water. Forum promotion belongs to interactive marketing, the so-called interactive marketing, is to interact with netizens, this is a netizen whether you please the Navy, or natural netizens. So in reply, the first 5 floor must have you to promote the product information, under normal circumstances, 10 replies, at least two is about you said to promote the product information. Landlord should be timely participation in interaction with netizens, do not post, in the entire reply, the landlord's ID has not appeared, this is not good. In particular, there is a moderator or administrator of the post to reply. At this time, the ID of the landlord must refer back to the owner or administrator of the post, ask him to help the top or add sperm, but also can stand inside the letter to communicate with each other. I was in front of the implementation of a post, in a portal forum, through the interaction with the owner of the interactive exchange. Finally the post was the owner of the top and add fine, such a post, the effect is very good.

3, the subject matter, in fact, this need to note that there are three things, one is the title of the post, must have a delicate, eye-catching title, of course, I do not agree with the title party. The second is the content of the post must be readable, so that users have the whole article read the desire, three is a simple post statement, quote some popular network vocabulary, very natural implant we want to promote product information. But it is really difficult to do these three things well. We can read more and write more. There is also a point is, try not to appear in the post link, many of the forums now, are rejected links, which will greatly improve the probability of deletion of the post, but not to a good promotion effect.

For more information please join the webmaster http://www.wzhan.net

Second, question and answer promotion

The question and answer promotion and the forum promotion all belong to the interactive marketing, is in with the Netizen interaction, realizes the promotion effect. Last year, I also summed up a question and answer to promote the article "Peng Hongwei: Website Promotion skills and procedures," We have time, you can go to see.

1, to recommend a number of comprehensive questions and answers website platform, these platforms, the daily questions and answers are many people, popularity is also relatively high, the promotion effect will be very good.

1) Baidu knows: http://zhidao.baidu.com

2 Tencent asked: http://wenwen.soso.com

3 Sina love to ask: http://iask.sina.com.cn

4 Tianya question and answer: http://wenda.tianya.cn

5 Yahoo Knowledge Hall: http://ask.koubei.com

There are also a number of professional areas of the website platform for questions and answers. such as health 39 questions and answers. So in the platform of choice, and eventually to promote the combination of products to produce a good promotion effect.

2, Registration ID, we ask or answer, all need more ID to replace, try to do, the same ID do not repeat the same question. After the new ID is registered, it is recommended to reply to some natural questions for later use. We need to frequently answer questions from others to raise the level of IDs. The higher the ID level, you leave the link through the audit opportunities will be greater, through the promotion of the actual effect is very intuitive, whether you are doing in the company, or their own on the list to do, question and answer promotion results are immediate. If your high grade ID goes to answer the question, bring the link, then the Platform manager will feel that you are sincere to answer the question. Help others. The goal is to increase your ID's trust in the platform. To Baidu to know the main platform. The category of answer questions can be based on your hobbies.

3, the question content, generally before the question, will need to promote the product to carry on a whole analysis, select some questions and answers the Promotion keyword, serves as the question and the answer content core word. These words need to have a certain amount of search in search engines, these search users, most of which are potential product demand users. In order to make this keyword in the question-and-answer search can have a good ranking, so in the question of the title and ask the content, all the keywords, the keyword appears in the position of the front. Ask questions to be organized, not very straightforward to appear advertising information.

4, answer the content, the content of the answer should be consistent with the subject of the question, to be true and effective, can really help to find the problem of netizens. Reply to the content to edit around the keyword, the keyword in the reply to the content of the number of times and the content of a direct relationship, the specific density is how much, you can refer to the SEO page density value. The general keywords appear at the beginning and end of the reply content. But it should be noted that, do not deliberately optimize the content, but to pay attention to content optimization and user experience combined. In the final analysis, the answer to the promotion of the content is SEO and a combination of soft text a way.

5, set the best answer, set the best answer is very simple, that is, the content of their own answers, set as the best answer, most of the questions and answers search display content, are the best answer. There are a lot of friends in setting the best answer, may forget in the setting, there is a thank you to answer the user of a microphone, many people are simply write a few words. But in order for other search users to see that the best answer can generate trust, you might want to type in a little bit of recognition of what you're saying when you enter text.

6, the top of the best answer, a lot of people put the best answer set, the question of the promotion of the website is done, in fact, is not the case, in particular, Baidu FAQ, we set the best answer, we have to often go to the top of the best answer. This helps to rank the FAQ keyword in question and answer search.

Third, Links

Links for the role of the site, I do not say here more, we understand this piece more than I do. I'm here to focus on improving the efficiency of link exchange and some considerations.

There are a number of companies, such as the National classification information station, they will recruit a lot of interns to perform the link-exchange work is what we often hear the "Friendship Link commissioner." It is said that like 58 such stations, just change the link team, no less than 20 people, or even more, should be in a lot of webmaster groups can see their information. They will subdivide the link keyword, large to the city substation, small to a hot product. Because stations like these can be divided into thousands of two-level pages and product catalog pages. The links they use are mainly cross links, the use of some of the PR value relatively high, but for the site itself does not affect the Idle station page to add the other site links, but the other site added links is another page, these pages are able to bring traffic to the site some of the Hot keyword page.

Some methods to improve the efficiency of friendship link interchange

1, Webmaster forum post search, Webmaster forum post to find links, this method not only to find the right link, but also to the site to take a certain amount of traffic. In the post, must choose the popular forum, such as Chinaz Forum, A5 Trading Forum, the laggards forum, push a forum and so on. These forums should have a special link version of the area. In writing a post, must be in the title of the post to indicate the site PR value is how much, and the site belongs to the industry. It is best to fill in truthfully, in the content to leave the site address, contact information and your link requirements, so as to help others better understand your site, reduce both sides in the link above the time to communicate. Increase the number of valid links.

2,QQ Group Search, QQ Group has a lot of links in the Exchange group, they are also very fine, can be based on their site's industry and site PR value of the level to find the right group, such as Mouchangqing Go9go Link Group, is based on the PR value to subdivide, from more than 0-7 of the group have. When applying for admission, be sure to fill in the application information carefully and politely. After the application is passed, according to the group requirements to modify their own business cards, most of the site PR value and site name or type written in their own group of cards above, convenient for others to see their own information, at the same time they are more convenient to find the link information they need. It is recommended that everyone should be in private communication with group members, because a lot of friends added to the group, in order not to be disturbed by the group message, most will block the message, so you send information in the group, many people can not see in time.

3, the industry major stations link page to find, we can according to their own industry, to find the industry's well-known sites, such as the general, friendship links more, and the quality of the link is good. This makes it easier and quicker to find the links you need. If you are in the link requirements, the content of the site is more limited, you can go to a number of large-scale classified information sites to find links, their number of links are large, but each channel is dozens of hundreds of links.

4, professional link platform, now a lot of professional link platform, such a platform is according to the site classification, the PR value of their own site, search engine included, Alexa rankings, contact information such as publishing to such a platform above, so that people looking for links can be found at a glance to find the link contact. such as well-known friendship link platform Go9go www.go9go.cn. With such a platform, finding the links you need will save you time and effort.

5, keyword search, through search engines, search their own needs of keywords, in general, through keyword search in front of the site, they are in the search engine weight and PR value is relatively high. Most of these sites are suitable for links.

6, Link resource interchange, this method needs a certain network relationship, simply say is need to have a special link friend or SEO company. Exchange your own website information with the other person. This will save a lot of time to find contact with the Web site, to achieve a real sense of win.

Friendship links have become an important means of SEO implementation, many people in order to optimize a word, with the word to a large number of exchange links, in fact, personally feel that this is not very good, there have been SEO professionals said, such links, the number of large, easy to be the search engine that you are cheating. So it is best to select a few long tail words together to finish the link words. In particular, some of the new station weight is not high, but also pay attention to this problem. Last but not least, the link to the site, to be stable to add, not in a period of time a lot of increase. (Text/Peng Hongwei)

This article is published in Peng Hongwei Network Promotion blog www.penghongwei.com (reprint please keep)