Peng Hongwei: Network promotion needs innovation but more conservative

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A few days ago wrote a "innovation is the way out of the small and medium companies" blog, after a friend asked me, network promotion methods should also be innovative ah? In fact, on the Internet to promote the innovation of the problem, since June resigned as a studio, often have customers to talk to me about this problem. Some come to consult the network promotion Business customer, always ask me a question, that is, you will be what promotion method. When I put the studio to undertake some promotional means to tell each other, the other side will return to the last sentence: "Your methods are too common, there is no new promotional practices." Hear such an answer, I also only very helpless back to the last sentence: "No".

We often see Mouchangqing blog friends should know, he once said in post: "Do not think of what innovative promotion methods, the existing promotion methods to achieve the ultimate, you are a good network to promote staff." In fact, this sentence of his, is not to say that we should go to the rut to the step-by-step of these existing promotional methods for my use. But let the promotion of these methods to achieve the ultimate, the so-called extreme, is to maximize the effect of these promotional methods, the same method, you can do other people can not achieve results, this is a kind of innovation.

While browsing blog comments today, found a friend of my "Peng Hongwei: Network to promote the implementation of the details of the issue" when commenting, complained: "Forum promotion is not practical, because the post is too much, not moderator is difficult to put the post, the question and answer is not a lot of search." Friendship is almost a bit more rice, unless you are a great station, now can come to the flow of I think only the key words and some ads, but that is only temporary, I really do not know how to continue to go on. Spent a lot of energy, but never find a way to go ", this is the entire content of the comments for friends. In fact, he said there is a certain reason, now the promotion you want to get immediate results, may be more than a few years ago, more than 100 times times more difficult. For example, the current forum promotion, has not been a direct access to the promotion of traffic means, now more is used in products, brands, people, events and other aspects of the promotion. Nor is this friend said, it is difficult to get sticky posts, from our implementation of the situation, each has access to the top and the effect of refinement. Can get the top, add essence, this should be with the post quality, forum and version of the selection of the combination to set.

Again, the friend said the question and answer promotion, in fact, question and answer promotion is now one of the few direct flow of promotional means. If you stick to a few of the best answers every day, you'll get a steady amount of traffic every day for a long time. There are some special to do the network hot word question and answer promotion, people can get the traffic on a daily basis is very considerable. In addition, there are a number of special questions and Answers search keyword ranking question and answer promotion, some keywords cover to the first page of the question and answer search front position, the effect is also very good, in fact, these are in the traditional means to promote innovation.

The friend also said that the link can not bring considerable traffic, this is the truth, but the friend has neglected the link to a more important role in the flow, that is in the SEO effect of a very important role. and change the starting point of friendship links, the general preferred not to want to link to the site to bring how much traffic. But the effect of SEO. Of course, to some large flow of the site home Exchange, can also bring dozens of of IP every day, but such sites, pay attention to an equal exchange, if your site quality than the other side of a lot, that such a link you change to the chance is very small. Unless your site PR value is higher than the other side, then you may change to this link. If you are changing, use some negotiation skills to complete this link exchange. In fact, this is also a kind of innovation. At least you don't have a step-by-step conversation and you give up the link when you're rejected.

In fact, innovation is ubiquitous, in some conventional means, you can also continue to make some innovation. Instead of saying, you use what unconventional promotion means to call innovation. The recent comparison of the micro-BO promotion, this is a new means of promotion, there are many successful cases. But once used by the public more, it is not a new means of promotion. But microblogging promotion can be subdivided into many different ways of implementation. This will require your constant discovery and understanding. For example, my friend Wen Liang do "SEO daily one said," a daily release a classic SEO comments on the content. Slowly everyone is familiar with, every day will insist to see his latest comments on content, the longer the time, the more users accumulate. The promotion effect is the better. For example, when the World Cup finals, friends mouchangqing in micro-blog launched Go9go Prize Quiz activities, participate in a lot of users. According to him, Go9go's visit has updated the historical access record. In fact, these promotional techniques are not novel, but the effect on different hands is quite distinct. (Text/Peng Hongwei)

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