Peng Hongwei: The perplexity of traditional enterprises ' involvement in network popularization

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have been busy with the studio thing lately, blog has been a lot of days have not updated, in fact, not do not want to write, only sometimes busy one day, evening to get a break early, since doing network promotion studio, weekend also very little rest, but to the studio to guide the executive staff, is to do the program, or out to participate in activities. Today in Baidu know, see the system recommended a network promotion aspects of the problem, to simply answer a little bit of content, and then began to do their work, did not think that the question of this friend took the initiative to contact me, asked me some of the problems of network promotion, from the communication with him that he is not familiar with the network promotion , and also do not like this trivial work, but also was recruited into the company to do network promotion work, a little spot taste, very reluctantly.

As far as I know, situations like this are common in traditional businesses. Because the traditional enterprise is not familiar with the network, the network promotion work is unfamiliar, so they recruit, also very dazed, no purpose to recruit. Some enterprises are to let some traditional marketing personnel to engage in network promotion work. Although the network promotion work is a very simple, and boring things, but to do this work, no certain work experience accumulation, it is difficult to make effect. Of course, some friends will say, do not you do not know what to start? In fact, it is not false, not only I, anyone to do anything, are never understand to start. It takes time to accumulate from not knowing. Companies recruit, must be the people who want to recruit, can independently complete the work arranged by the company to achieve the company's goals, rather than want to recruit you to let you learn from scratch, now the industry competition is so fierce, enterprises can not afford to let you learn from zero this period of time. And once you are familiar with the work experience, the company's treatment has not been correspondingly improved, you may choose to jump to some to meet your higher requirements of the company, so that the enterprise spent a lot of time and money to cultivate you, not only to bring the company into a direct profit, but will move towards passivity.

For the traditional enterprise that wants to obtain the user through the network, must take some detours at the beginning time, this is inevitable, but to avoid a few detours as far as possible, under normal circumstances is to set up a professional network operations team, or the network operation services outsourced to the professional team to do, after all, professional things to the professional people to do, So as to take as little detours as possible.

First, the formation of their own professional network operation team

For the formation of their own professional network operations team this way, now many enterprises are faced with the situation of talent difficult to find, these enterprises often meet the people who want to feel unsuitable, the right people do not want to come. Because generally capable people, most have a good job, or in a good company, so you invite him to join, the other side is not necessarily willing, at least under the same conditions, the other side certainly is unwilling. Because you have not given a seductive condition. However, for traditional companies, especially small and medium-sized traditional enterprises, the demand for such a high salary is not easy to accept. Very simple truth, the traditional enterprise general market sales staff, wages are not high, and the effect is very direct. So many traditional enterprises are not willing to spend 5 k please a person familiar with network promotion to do this thing, enterprises are more willing to take advantage of the existing staff to do this thing.

In fact, personally think that the problem is difficult and the higher the cost of people's wages is easy to solve, first, through the professional Network marketing training institutions, the company needs of the personnel targeted professional training, this way is to use the existing staff, do not need additional recruitment, and this is specifically for enterprise products and industry training, It is easy to get involved in the training of the personnel, the cost is relatively inexpensive, traditional enterprises are generally acceptable. Second, directly to the professional network marketing training institutions to recruit, these trainees, have been very familiar with the relevant knowledge of network marketing, have a certain actual combat experience, enterprises recruit to the company, can also be quickly independent implementation of related work, and these learning salary requirements are not high. So these two ways the traditional enterprise can be considered.

Second, the Network extension service outsourcing

For traditional enterprises, the network extension Service outsourcing is also a way to consider, after all, such a team or company relative to the network to promote the implementation of more professional. And such companies, hand-held a wealth of resources, involved in the industry is also diverse. But because the network promotion service does not have a normative thing, business level is also mixed, so that some unfamiliar with the network of traditional enterprises, it is difficult to distinguish between good and bad, encountered such a situation, you can search through the network of each other's word-of-mouth, negative information, or more with other practitioners to communicate, From the side to understand the other side of the situation, as far as possible to do in mind. In addition, the service outsourcing relative to the recruitment of executives, the cost will be higher. But for the enterprise, after signing the cooperation contract, oneself only can see the related execution effect. It is not necessary to spend more time tracking the progress of this matter, because the other party will be bound by the contract, timely feedback to you the implementation of the work.

Finally, today is just a little essay to write a point of their own views, but the individual feel that this is a current situation can not be ignored, enterprises and personnel such a tense demand relationship, so that some of the traditional enterprises interested in the network has gone a lot of detours. Some enterprises have therefore abandoned the network this way. This also gives the network Marketing College of Yili, pushes a network Marketing institute such professional training organization to bring more opportunities. (Text/Peng Hongwei)