Peng Hongwei: The skill of soft writing and the promotion of soft text

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

My personal blog is the first optimization of the key words is the soft text promotion, now also stable home of Hundred Valley first. But the author has not really written about this article, is really ashamed, recently resigned, so to write.

First of all, the purpose and effect of the promotion of soft text

1. The purpose of soft text promotion, one is to promote the adoption of soft, improve the enterprise products, corporate brand or website in the industry's visibility, the second is, through the soft text can also bring certain actual users, such as the site, that can bring targeted user traffic.

2. The effect of soft text promotion, if the same product or the same site, in a short period of time, there are a large number of related articles, whether it is a news site, or industry information sites, also include well-known commentary blog, so that your product or site quickly received public attention, especially your audience groups, It can also transform your potential user base into your user base. If you incorporate your site links in the article, but also effectively increase your high-quality external links, increase the search engine collection and ranking opportunities.

The skill of soft writing

1, soft writing is the first to ensure that the original, do not say absolutely from their own hands, but also can not copy too much, may be appropriate to learn from a good point of view of others. It's best to control around 10%. Original content for readers and search engines, are helpful, if you often publish their original articles, you can increase the spider's preference, may also be able to patronize your site several times a day, increase the speed of the site content is included. You can also increase your loyal user base. There are more opportunities for articles to be reproduced by other websites. Also in disguise for the author himself and you want to promote the products do a free promotion.

2, the title of the article to be enough to attract people's attention, title for an article of success and failure played a great role, but also do not advocate the network popular "title party." The title is to attract netizens to click on your article, the author of the past in the company to do products in the soft text to promote the time has also done experiments, the same content, in exchange for two different titles, hair in the two flow roughly the same version of the area, click on a wide range of browsing volume (but I also know that such experiments are not reliable, the user's preferences are not the same However, the title is still subject to the topic of the article, we do not blindly seek the title of unconventional. Netizens are not fools, cheated once you can cheat two times?

3, the content of the article must be characteristics, to have a theme, the article writing, must understand why to write this article, write this article to achieve what effect, in order to get this effect, need to choose what kind of theme content, to highlight what kind of characteristics. For instance, I once wrote an article for a first-time alliance, then chose the theme, since it is only the beginning of the alliance, of course, large sites will not find such a company to cooperate, so his target users on small and medium-sized site owners. So I wrote a "small and medium Web site can be from the" Advertising Alliance to get more benefits, this article was reproduced a lot, but also by a number of Baidu news seed station reproduced and recommended, registered users have increased a lot. There is the best can be illustrated, authoritative data support. In the article appropriate to add pictures or authoritative data, this effect is more intuitive.

4, the article must follow the social hot spot, write the promotion soft wen, must know the recent netizen to what interest. This can go to see the list of Baidu, here will be able to glance at the day or nearly two days of some of the social hot events or hot characters. Because such a hot search engine search volume is very large, such as today's "Hengyang earthquake" word, in the morning to see there are nearly 3W, if one day down should be 100,000 no problem. If you can write a few words related to the soft text, the effect should be good. Such articles are more opportunities to be reproduced, and the chances of being searched are greater.

Again, a little skill in the promotion of soft text

Soft writing has been discussed above, said the following soft article published a little skill, a good soft wen, with a good release platform is inseparable.

1, the choice of soft paper release platform, the choice of soft paper release platform is based on the theme of the article is inseparable, for example, webmaster tools in the article, you are in the choice of publishing platform, should be some of the webmaster more centralized some vertical information sites or forums, such as AJJ,ADMIN5, China Webmaster Station, push one, China Construction Station, laggards, web Development Network, portal, Donews, Eric, etc. For example, you are a food article, you go to these places to publish that is not appropriate. You should choose some food-related sites, so as to have a good effect.

2, timely interaction with netizens, for example, after the publication of your article, there are a lot of people think is finished, if you think so, that is wrong, you published in the article, but also in time to track the comments of the article, to see the user's reflection on the article, timely resolution of the user's questions. First, in the enthusiastic comments of netizens, you can find the shortcomings of the article, can be modified in time, so that readers can get more complete and better knowledge. This is also a manifestation of respect for the reader, the second is through the reader comments, summing up the experience for the next time to write better articles to pave the way.

3, analysis of readers reading habits, in fact, this is not difficult to understand, I think we look at other people's articles, if a long article, I would like to word carefully read very little. So in the publication of the time, if the length is too long, it is best to be divided into the next chapter or pagination, so that you can easily read, but also to increase the impression of the reader.

Finally, write a good soft article is not what is difficult, only read more, write, see the purpose is to find the writing from other people's feelings, to learn the writing skills of others. More writing is from the previous statement impassability, to the statement patency, to the later practice makes perfect.

Peng Hongwei (Hang PHW) February 13, 09 (write) network Promotion Exchange Group 76755358

Article published in Peng Hongwei "Network Promotion blog www.penghongwei.com (reprint please keep)