Peng Hongwei: The whole strategy of SNS Community promotion in Network promotion

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08, the SNS community quietly rising, a representative of several vertical SNS community for a time to become the focus of everyone. White-collar workers in the company as the representative of the "Happy Net" to the Internet industry as the representative of the "Love Gathered" "5G" "colleagues record" to the student population-oriented "school", these are the development of more mature, more active user SNS community.

08 is finally over, and 09 is almost two months. Many friends in the industry have said 09 as a SNS community year. Everyone is saying that there will be a lot of vertical SNS community this year.

Because most of the members of SNS are registered with the real information, including name, work industry, and even many also filled out the work units, making many network promotion practitioners also put SNS community as a very important promotion platform, who is their own potential users of the crowd, and who become good friends will bring to their own benefits, With these registration information will be at a glance. The author is one of them. Also in the SNS community has done some promotion. I will talk about how to promote in the SNS community can achieve maximum benefits:

A SNS community selection and registration information fill in:

In the SNS community choice, depends on your company product or the website topic content to decide, in this question also does not have the big request. Mainly is the registration information fills in, everybody must notice. A lot of peer friends like to use the company's name and company logo to register as a user, said that the effect will be better, in fact, the author personally feel so registered, not only the effect is not good, but also will cause other people's disgust, and BBS up to register ID is the same, not only will cause the members of disgust, Also can cause the attention of the administrator, increase your advertisement suspicion. There is a point is that when you apply for friends, people look at your information, you do not want to easily through your friend application, SNS community, no friend interaction, there is no good promotion effect. I still feel that the registration of information or to their own real information as well. Even if use false alarm information also do not use enterprise information to register.

Two to maximize the number of friends and many friends to interact:

SNS Community one of the biggest characteristics is the number of friends, the more friends, your promotion will be better, after the registration, after the completion of their own personal information, it is necessary to start to apply for add friends, the general site will provide some active members of the member tips you add as a friend, And according to you fill in the information recommendation industry members let you add as friends, these two people are the first to add. After the addition, you can go to the Administrator's homepage to see, for the first time to add more friends. Friends to a certain number, timely interaction with friends, increase the impression of each other. For example, every day the initiative to reply and a friend of the log, to share a friend's album, etc., they should often update your mini blog or mood what. The goal is to increase your exposure to your friends.

Three kinds of promotion methods commonly used in SNS community:

1st Zhi Promotion, this method is commonly used, that is, to promote their use of the soft text published in the journal, for the entire site users to read. After the publication of the journal, it is best to communicate with friends, ask them to help share, so as to get more readers, the natural effect is better. Some SNS community this aspect is better, they can remind the friend to pay attention after publishing the diary. Post, can be friends to maximize the sharing, the premise is that you want to have a lot of interaction with friends, exchanges.

2 Mini Blogs, use a mini blog, release some timely information about your product or website, simple and clear. You can change it more than once a day. Or ask and answer the way to publish the information, this is similar to the method of the question and answer website promotion. If you want to ask about XX products how Ah, have friends used it? or XX site What is the fun content? Ask a friend to take the initiative to answer, as far as possible to describe the content of the answer to attract people.

3 album promotion, the establishment of their own personal albums, can be the company's products to upload some pictures to their albums. or upload the latest web site, can cause a wide spread of pictures, like the previous period of "CCTV fire" some interesting spoof pictures, their own processing, to get their own website or product information. This will also be a good effect.

4 Write mood and friends log back to promote the law, a lot of SNS communities have a "mood" this function, that is, the mood of their day or at that time posted to the site above, you can also use this, their own some of the relevant information released up. or in the reply to the Friend log, when appropriate, bring their own promotional products or Web site information content together back up.

5 video, Web site sharing promotion method, the author used to do sports website promotion, often use this method. That is, some of their own web site in time content or video, through the SNS station sharing function. The effect is very good, we also have to pay attention to, do not share the Web site at the same time, this will cause the administrator's dissatisfaction. It's best to share one or two at a time and share it many times.

6 letters, greeting, friends message, in fact, these can also be used in the promotion of the above just to see how to master and use these SNS sites have functions.

Finally, in fact, these methods are very simple, as long as we seriously to sum up, seriously to do, and then simple method will have good results.

Author: Peng Hongwei (hang PHW) network promotion Exchange Group 76755358

Article published in Peng Hongwei Network Promotion blog www.penghongwei.com (reprint please keep)