Peng Yuting: The new Handbook on the purpose of website renewal

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Network promotion is the most important content, this is understandable. But seemingly simple website updates seem to be a stumbling block to many web sites, for example: Find content spend a lot of time, find content without making any changes on the release; a slightly better situation is that the updated content is included, but there is no ranking; what's better is that there is no flow in the rankings. These questions are Peng Yuting recently in bringing new people found more common problems, today will take the time to discuss the site with you to update the purpose, so that new friends understand how to better improve the quality of the site update.

To improve the quality of the site update, Peng Yuting that to do two points:

1, the readability of the article is stronger

For such big portals as Sina, 163, Tencent and so on, the content of these websites is very readable, because we are paying attention to the big and small things through these websites every day. I was more impressed by Tencent, almost every day will receive 2-3 Tencent sent pop-up messages, they will involuntarily to click.

For small and medium-sized sites, especially for the various industries of the site. There are two ways to improve the readability of the article: one is to reprint other related web site clicks Higher, the recommended article, the other is to write their own original articles. This kind of article every day is not much, but is fine, because we do not have a lot of editors, most of the industry Daily News is not much, so insist on a few very readable articles every day is very good to publish.

The readability of the article is to be viewed from the point of view of the user, and the articles with strong readability must be helpful to the users and can arouse the users ' resonance. For example, for an online mall, on the "online shopping cheat skills", "How to buy cheap products" Such articles on users have a relatively large help.

2, do a good job of website content optimization

For like Sina, 163, Tencent and other such large portal sites, these sites do not have to carefully do content optimization, because the weight of the site itself is relatively high, editors need to properly optimize the title can reach the goal of the ranking, this is Peng Yuting point of view, not to please criticize, point out.

For small and medium-sized sites, especially for the various industries of the site. We have to spend more energy on the content optimization, the title into the promotion of the long tail keyword, the first paragraph, the last one to rub into the promotion of the long tail keyword, the keyword bold, plus the super chain are all we need to do. On this basis will also be reproduced articles for false original modification, if the original article will not be used.

Publish the readable article, completes the website content optimization These two key points is Peng Yuting thinks the website renews the goal, at least now most websites need to do so. Only in this way, the content page keyword ranking will improve, with the ranking users will click into our site, pay attention to our website and services.

Author information: This article by the Blue Flame team members, push a moderator Peng Yuting original, see more original Network promotion articles please enter Peng Yuting's Nest (www.pengyucheng.com) or search "Peng Yuting". Welcome to reproduce the original blogger articles, please retain the author information, thank you for your cooperation!