Peng Yuting: Website Soft article Promotion method detailed

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Mastering the soft text promotion method is one of the necessary skills of the network promotion personnel, should say that the soft text spread through the whole network promotion work, no matter which kind of promotion way can not be separated from the soft text. Hard advertising is no longer strong in these two years, soft Wen began to occupy the main position, and will continue to strong momentum. This soft article promotion method is also Peng Yuting do network promotion, marketing work over the past few years summed up the skills and ideas, hope for everyone a little help. Known as the King of Old Kat incident, Pizza Hut incident, where the goods are very good use of soft text to promote the promotion of the brand, but also brought a huge sales, so the use of good soft wen, I believe that no matter what products are promoted, will have a huge effect. No more nonsense to say, the following began to enter today's theme.

The purpose of the soft text promotion

1, bring sales

Through the soft text promotion can bring the best results of sales, products sold more, not afraid of others to remember you. And through the soft text to promote the customer than the general promotion way more viscous, this point Peng Yuting deep feeling. And if your product is good, through the customer's Word-of-mouth spread will bring a lot of sales.

2, enhance the influence and visibility

Suggest everyone to push a look at every customer prudential promotional strategies, most of which rely on the promotion of soft text, and then look at now where the popularity of goods and sales, it is really very serious. Of course, there are other good soft article promotion cases, here is not one of the examples. Everyone familiar with the mouchangqing, basically rely on soft Wen successfully promoted several websites, such as: Go9go link Exchange platform, webmaster navigation.

3, visit volume, included

This purpose is for their own web site, general to update the original or original articles, and do the appropriate optimization work can improve the ranking of keywords, bring access to the site, do a good job in this way can improve the long tail keyword rankings bring a lot of traffic. May have friends will say in the forum post with hyperlinks can also bring access to Ah, this is true. But now the National Supervision Forum is strict, the forum also supervises the member strict, to be easy to put on the link is not so easy.

Second, soft Wen often used in the place

1. Portal site

This form of soft wen may we will see every day, do not believe you go to Sina or NetEase to see. They often send some user's perspective of the use of feelings, new products released news and so on from the user point of view to say how good the product. But this is really a very cheap way, can also be summed up this is the use of network media promotion and soft text promotion methods, to do well need to have more professional writers and distribution channels.

2. Forum

Forum Soft Text I don't say more, this piece of trust you are certainly very familiar with. Now basically cannot find out which well-known forum no soft text appears, these soft wen really very soft, soft to even forum owner can not distinguish is advertising or ordinary posts. But now everyone is more wise, will find ways to the forum owner or administrator to fix, they can easily send some soft text in the forum, admire!

3. Industry website

This will be based on your choice of products, if your product is aimed at doctors, then the doctor of the industry's website, especially those more authoritative site can be used to publish soft text. The same way as the portal site, generally in the industry to publish soft text on the site and the effect is better than the portal site.

Third, how to do a good job of soft text promotion

1, learn good soft wen, first good pseudo original soft wen

If it is difficult to distinguish what is good soft wen, Peng Yuting has several suggestions for everyone. On the one hand, from a number of soft case network, blog to look for, on the other hand, in a higher popularity of some forums to find that a high number of clicks on the post, learn how people operate, and then we slightly modified, add their own information can run to other forums sent. But do not go to those clicks millions of posts, because these posts have been read, you send out to see not many people.

2, the original soft Wen need to pay attention to the place

Soft writing skills article online too many, each author has his own experience summary, a lot of writing is good. Peng Yuting here also the usual way to write their own soft text to share with you, but also please a lot of guidance. Soft wen must be useful to users, there is a real content, otherwise the user saw no response is not a good soft wen. The second is the content of the soft text to slightly some controversial things, and this controversy is that everyone is more concerned about. In addition, the content of the soft text to add the author's unique thinking perspective, the user looked at the content of the soft text will be attracted to the same category of products, read this article and other articles feel different, such soft wen also more easily be concerned about.

3. Select Platform

With a good soft text to be as far as possible so that more targeted users know, for example, a simple case. Like many bloggers who have finished writing articles will be sent to some attention to the Webmaster class online, with more webmaster friends to share their experience summed up, send a platform as much as possible, focus on those who are highly concerned about the site.

4. Maintenance Summary

Soft Wen has no effect to send out to know, so when a piece of soft text sent out after a period of time to do a summary, summary what kind of soft text is the user loves to pay attention to, the effect is not good soft wen is what reason, which release platform's effect is best and so on, can improve the soft writing level and the soft article promotion level unceasingly.

Peng Yuting Summary of the soft text to promote the method is almost here, this article was supposed to have been written not long ago, but because recently too busy to drag to the present, hope everyone a lot of pointing wrong place, at the same time welcome everyone to join the new network to promote the discussion of 7 groups (74891679) to explore and solve the problem together.

Author information: Blue Flame team member Peng Yuting original, more network promotion experience article please check Peng Yuting's Nest (www.jrchen.cn) or search "Peng Yuting". Welcome to reproduce the original blogger articles, please retain the author information, thank you for your cooperation!