Pengfeng: Creating a successful blog is really simple

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Since 2007, I want to be a separate blog, and in 2009, once again such an impulse, but for one reason or another, the final end. In December this year, the determination to come up with a part of the time to learn about E-commerce and online marketing knowledge, and then have the idea of creating an independent blog.

Before this, I and Wu Feng, old song, and learn friends, Chao and other students formed a friend to help network marketing team, and re-establish a friend to help the site, in their infection, let me feel that the establishment of their own independent blog urgent. So spent about a week to plan the basic content and blog template selection and program debugging, at the end of January 2011, the website finally online.

In this week's time, the specific work I do a review:

First I spent three days to find and learn all kinds of famous blogs, such as Evergreen, Lao Jiang, Lou and other people's blog, but also to see the Guangzhou seo, Chengdu seo, as well as the local SEO, network promotion, network Marketing, E-commerce and so on the key words ranked in the top three blogs, in these blog learning, I learned a lot of things , these blogs have their own strengths, although there are many things in common to look at the words will feel that there are different, such as Evergreen, Lao Jiang's blog, although not a lot of updates, although not very soon, but because they are the industry celebrities, so the fans are more, and they have a forum to support, This keeps new people coming to their blogs. Lou's blog can only be described in two words, that is cow B, browsing the person is very many, the message person is also very many, but we can see many messages behind have Lou reply, the interaction does very well, and his blog basic original, content update also very quickly. Other local blogs, and growing very fast blog such as Guangzhou seo this keyword ranked first in the blog, the establishment of time is only a few months, but there are a lot of fans, you can see that the blogger is very active. such as Chengdu SEO Li Xuebong, this is I very familiar with, his blog growth I am very clear, now Chengdu SEO is the first, I and he did a detailed exchange. In general, the three-day harvest is very large. Below I began the blog building work:

First: The positioning of the blog

Through these days of study, I found a feature, that is, in the blog positioning problem, they have been very fine planning, do not think that these blogs are those content, if we carefully to observe, will be some blog positioning that they are the best of their own things, is not a parrot.

This way, my original blog positioning is not very suitable for myself, the beginning of my blog is the location of SEO, because they are very fond of SEO, from the beginning of 05 has been contact and learning, and recently spent a lot of time to study; but that's not what I'm good at.

I started in 03, engaged in E-commerce and network marketing work, began in 05 with the group to do related operations management, the most good at small and medium-sized Enterprises E-commerce and network marketing planning and operation; So my position: should be small and medium-sized Enterprises E-commerce and network marketing planning and operation of the main only right, because like SEO, So SEO column also stayed down. And because SEO this keyword is very popular, the competition is also very big, so I think it is relatively difficult to do a little bit of "guangzhou seo" this keyword, a check, Guangzhou SEO is also very fierce competition. Consider the Foshan SEO this keyword, relative to guangzhou seo this keyword, foshan seo this keyword competition on a lot of small, think for a long time, or decided to do guangzhou seo this keyword, give yourself a pressure.

After the theme of the blog is confirmed, I am still a little worried about whether I have so much time and energy to do well, because the content involved is relatively more. I decided to listen to the old song, Wu Feng, learn friends and other people's opinions, they feel although a bit wide, but can try, one is like, a piece is good at, is likely to do well. So I decided not to change it.

Second: the Establishment of blog columns

Choose which column is also a headache problem, reference a lot of blogs, no harvest, after a morning collation, column is basically set out, respectively:

E-commerce This column is mainly recorded in the work of some of the accumulation of small and medium-sized enterprises in e-commerce experience and experiences and insights, as well as peacetime to the enterprises to do the real case analysis and e-commerce business plans and other content.

Network promotion This column is mainly recorded in my usual work, do some of the actual network to promote the operation of the network to promote the implementation of some of the small skills and some of the practice of the method obtained.

Website operation is not intended to be set up alone, but considering the small and medium-sized business E-commerce operations can not be independent of the enterprise station and mall, so separate this column to tell how the small and medium enterprises to operate the website, in order to achieve the purpose of profit.

SEO Research SEO is the basis of network marketing, network promotion is very effective means, coupled with the usual very much like to study the knowledge of SEO, so the independent opening of this column.

SEO base This column is actually Pengfeng for new friends, or want to learn SEO knowledge of friends to collect and organize some of the basic information on SEO, haha, I really hope that resources to share, we progress together.

SEO Resources This column is to and SEO base together for a column, but later a think, now this resource has a lot, basically includes SEO tools, programs, methods, etc., so divided into two columns, but also for everyone to save some time.

About Pengfeng This column records the work and life of dribs and drabs, life feeling, work, complain and so on.

Give me a message this column is to provide a window, I hope that through this window and friends a lot of communication and discussion on small and medium-sized E-commerce and network marketing, SEO and other aspects of knowledge.

American Collection This column is mainly Pengfeng collection of some of the professional articles, which collect on E-commerce, network marketing, SEO and so on some good quality articles.

Third: Blog program, template debugging

Blog program after a few days to understand Zblog and WordPress Two kinds of programs are the most commonly used, because I am familiar with the ASP, because some of the natural choice of zblog, but the template is difficult for me, we use the most of the few, I want to concise, and others want to do some different, after a few days finally on the official website of Zblog found this template now used, after many debugging there are always such or such problems. Fortunately, with the help of many friends, all kinds of problems are basically solved.

Four: Appropriate use of blog Plug-ins

Zblog blog itself with a lot of plug-ins, blog debugging Well, I began to install plug-ins, such as:

1. Plugin for Z-blog 1.8:

The list plugin for Z-blog 1.8 is an extension to the list of Zblog existing articles, provides a list of various articles, including (article rankings, random articles), which provides 17 lists, greatly expands the list of articles and the types of sidebar, and lets your blog better display articles. You can even use this plugin to convert your blog into a small CMS

2. New product theory/reply mail Notification plugin

New product Comment/reply/quote will be notified Webmaster, provide third-party generation support, so even if no JMAI14 components or provide SMTP service mailbox can also be used, fruit is very good, we can do instant reply, return visit, and visitors very good interaction.

3. Comment Content Display reviewer latest article plugin

After discussing the content display, the latest post of the reviewer's blog can increase the visibility of the visitor's message, and can inspire many viewers to comment.

These are just the most commonly used plug-ins, such plug-ins there are a lot of, if the lely good, will play a multiplier effect, I do not say here, you friends can dig more,

V: Blog Content

Blog content of the organization, in fact, we need to focus on the theme of our blog to carry out, the original content of the blog, and quality, is stuck to the visitors one of the important factors, of course, the appropriate collection and collation of some boutique articles on the blog is also a great benefit. After the establishment of the blog, the construction of the content I started from several aspects:

(1) I have written something about, their own experience, such as the regular release to the blog, such as: about Pengfeng, those network things (1) The first time net, those network things (2) school Road, those network things (3) work history, those network things (4) online Amoy Love

(2) I have posted in A5, China Webmaster Station Some articles posted to the blog, such as: Millions of years of E-commerce programs (1), millions of years of E-commerce programs (2), webmaster trained Super Executive Force just one day, the basic quality of network marketing personnel you have it?

(3) I used to give some business friends to do the network operations, E-commerce, such as the establishment of the project, the actual article in the blog, such as: 2011 network operation Plan First, 2007 to a friend of the company's website operation Summary Report, to a clothing company to do the electronic commerce system to build an outline

(4) I have previously collected some of the best articles to share with you, such as: This is the legendary SEO Bible, SEO practitioners must read

(5) I also reproduced some good articles written by other bloggers

(6) I will also be sorted out some of the basic articles for novice Friends of the regular release, the collection of some resources such as planned and share some of you.

Sixth: Blog Promotion

Blog promotion In fact, before the establishment of the blog has been considered, but also seriously learn what the friends do to promote the work, so do not feel how difficult, just to see the time and implementation of the problem.

(1) After the establishment of the blog, I have done, blog navigation bar, sub-column page, and content pages, such as keywords (keywords), title (title), description (description) and other tags of the design, so that the title of each column, keywords, Description and other content in the columns and content page of the chain is very strong, and the description of the composition of a relatively fluent in the article.

(2) When the blog filled with a certain content, I put the blog home page to the search engines and classification directory.

(3) exchanged seven or eight links,

(4) The exchange of information in each friend link Exchange platform, so that you can get a friendship link exchange, but also to increase their own name chain

(5) In Baidu to answer the network marketing, E-commerce related to various issues to increase the outside chain

(6) Pay attention to the interaction of the blog, reply to a good visitor's message, do a good job return visit

(7) To do the internal chain, and the design of anchor text

(8) posted to the major sites above, such as the above mentioned A5, the Chinese webmaster Station, push A, friend help and so on very many websites

(9) The establishment of free blog, this work is still in the collection of information and preparation

The current blog promotion work done these, but after the end of the online, near the spring Festival, because the company is busy, plus the Spring Festival, so that these promotional work is not how to adhere to do, there is no plan, just think of it to do, implementation is very bad, of course, the means of promotion is very much, Much more than that, but these promotional tools are the most basic. After the spring festival has been watching Baidu, and other search engine of the collection, the other are included very normal, only Baidu has not included, the mind unavoidably some anxious, every day will pay attention to find the reason, think all aspects should not be in how big problem, also do not mind him what situation.

There are two days did not go to, published a few articles, today, I checked again, did not think of things, and finally was included in Baidu, the heart is very happy. So I wrote these words, this is a good beginning, I hope that everything will get better.

Original article reproduced please indicate the blog from Pengfeng (www.penfeng.com)