People are worried about Microsoft monopolizing the computer World

According to foreign media reports, remember? Once upon a time, people worried about Microsoft's monopoly of the computer world? Now the crisis is over, but a new crisis is coming – Google is going into a monopoly and is likely to become Microsoft's "second".

Google's monopoly of the road

Microsoft's "dominance" of desktop operating systems and its attempts to dominate the Internet through Internet Explorer browsers have seriously endangered innovation and competition in the technology market. That is why Microsoft has been sanctioned, first by antitrust action by the Justice Department, and by the recent use of other alternative technologies in cloud services and mobile devices where users have abandoned Microsoft technology. It is hard to believe that an unfettered Microsoft that can arbitrarily plug Internet Explorer browsers into users will be a good company.

Today, the desktop operating system is no longer the core of the computer, which is not to say that it becomes unimportant, but because the technology is moving forward. There was nothing to replace Microsoft's desktop operating system, and now the technology world is diversifying, and products from Apple, Microsoft, Facebook, and even Google all affect the way millions of people touch the digital world.

If there is anything that sets the tone for desktops and mobile computers, then it is a search engine, and there is no doubt that Google has no real competitor in this area. (Sorry, Microsoft's Bing search engine hasn't developed into a "regular army" yet.) Now, the combination of search engine and advertising business is like the eminence Windows operating system. The search engine has monopolized our network experience, and the advertising business has monopolized the network business model. Google's new move to develop an online travel business has again stirred fears that the search giant could affect fair competition in the field. The European Union shares the same concerns and is investigating.

As early as July, Google signed a takeover agreement to buy 700 million dollars for the airline information application developer ITA Software, but the agreement is still awaiting approval from the U.S. federal authorities. The acquisition, once the media exposure, on the network has aroused extensive and enthusiastic discussion. Search Engine website Search Engine Land's special editor Greg-Sterling (Greg Sterling) even criticized the media failed to take the responsibility to prevent the takeover case.

The era of Microsoft's reign

If you haven't experienced the the 1980s Microsoft rule, let me tell you how Microsoft maintains its dominance.

Bill Gates, Microsoft's president, will look around from time to time, and once he finds out that a small company has a new technology, it will immediately be ready to incorporate the technology into its DOS or later Windows operating system. Microsoft will add new features to its operating system, such as disk compression or file management features, to provide to users. This approach has driven many small competitors to the brink, and has stifled countless potential innovations.

Later, when Gates realized that the Internet would be the next hot spot, Microsoft did the same, tying Internet Explorer browsers and Windows operating systems together. This, of course, led the Justice Department to sue Microsoft for a monopoly and eventually forced it to abandon its bundled Internet Explorer browser. It is vividly remembered that Microsoft had vowed that it would not be possible to not damage the Windows operating system if the Internet Explorer browser were stripped out of the Windows operating system. Monopolies always start with the fundamental purpose of selfishness, and try their most to convince the world that everything they do is reasonable. In general, they will tell you that their monopoly on the market will benefit everyone.

Google needs to rein in

Just as Microsoft's monopoly is of no benefit to us, Google's gradually forming monopoly will not give us a taste. In fact, if Google were to converge and focus on a few areas, it might be better for itself. We have witnessed the fiasco of Google Nexus One smartphone. Google does not know the operation of the mobile market law, but rushed to attack, the result was Waterloo, let himself into a very embarrassing situation, not only wasted a lot of money, but also involved in too much energy and time. The failure of Nexus one smartphone is by no means a case. Google television Google TV and Google's online communication platform Google Wave also suffered the same fate. Google wants to do everything, and it turns out that a lot of things aren't done. In fact, this year, Google has planted a lot of tumbling.

Thankfully, Google is so clumsy that it does not monopolize more business. But as Google's capabilities grow, it could successfully develop new businesses. It would not be a good thing for Internet users anywhere, if Google were allowed to embark on the same path as Microsoft, and monopolize its expanding business.

Whether you like it or not, advertising is the blood of the network. If Google succeeds in acquiring ITA software company (many large travel sites use the company's software), rival US tourism search engine kayak and the online travel site Orbitz in Google's search results will be affected, leading to a short-term reduction in consumer And because Google will set a higher market entry threshold and keep many new companies out of the door, it will inevitably stifle many potential innovations.

This is just a look at the United States Map query site Mapquest Encounter will understand. Google has launched its own map business, whenever a user through its search engine to find related map services, Google always put its own map services in the search results in front of the position, and the Mapquest site was brutally sunk. The same logic of behavior will occur in other markets. Just imagine, if Google's wireless business is successful, how will the competition in the market be affected?

Google, like Microsoft in front of it, needs to be under strict control. It is still a great company that is free to innovate and stand out from the competition, but this competition must be done in an open and fair environment.