People eat soft mouth, I buy net hook Sohu from the media do media marketing

N these two days more self-media people in the United States sunburn, I bought the net hook Sohu from the media do the media marketing atmosphere is not bad, most of the media from north to south deep received by the network I bought Sohu arranged for delivery of the United States cherry. However, eating soft-spoken people, microblogging micro-channel sunbathing is inevitable.

Ask Sohu about a bit, this probably gave nearly 2,000 self-media delivery benefits, mainly in the food from the media alliance of more than 1,000 since the media-based, in addition, plus a number of tourism, technology, automotive, film critic , Fashion, finance nearly 1000 self-media field. Because I bought the network cold chain distribution, so this activity covers only four cities north and south Guangzhou, but this event has spread in the major media circle.

It is said that this activity is the Sohu I buy initiative to hook up. I bought the net recently generous, alliance China Eastern Airlines chartered direct privatization Cherry pride demand for publicity is very urgent, and Sohu food since media alliance recently done vivid, attracted my attention to buy a net. I bought from the network to provide cherries, Sohu for the benefits from the media, a need to promote cherry, a need to maintain self-media, not much interest, cooperation is very smooth.

For the self-media, people eat soft mouth, people send something to you, at least have to say thanks, microblogging micro-channel sunbathing is indispensable. Of course, Sohu can not force each must from the media, the sun map, however, most people are embarrassed to eat nothing else.

These days in Weibo, circle of friends, and Sohu News client to see a lot of people in the sun map, since the media circle has not large, so many people repeated blueprint, can not see it is difficult. I buy the network and Sohu News client activities done well, at least most of the media have been "advertising", and the effectiveness of this ad, we can roughly estimate.

In 2000, since the media man-made base, half of them are on the map, and on average, each one can read at least 100 people from the media. (This figure is very conservative. Some microbloggers are tens of thousands of fans, , 1000 * 100 = 100,000 people. Sohu donated to the media from the 500g loading cheese Zi buy the net at my official price is 58 yuan, the delivery fee of 5 yuan, a self-media costs about 63 yuan, 63 * 2000 = 126,000 yuan. 126,000 "advertising" costs, in exchange for at least 100,000 have the potential of transmission and consumption of high-quality UV, it is cost-effective. Although can not bring direct conversion, but playing a great spread of the brand effect.

With the precedent, marketing from the media "tanning" can get popular in the near future, but this coverage is less than advertising, but the effect is more advertising marketing is not suitable for each product. First of all, the activities should not be too commercialized. Free shipping is one thing. Commercialization is another thing. Free shipping is offered. Since the media will give a courtesy of the sun, it is necessary to commercialize the cooperation The business, which may greatly increase marketing costs, each of the cost of forwarding from the media can be much higher than the 63 yuan I bought this network is much higher, so talk about feelings may not hurt the money.

This brand promotion activities, new product release can consider trying. However, due to the need to cover a large amount of self-media to work, cost control is a critical issue and products with higher cost per unit may not be suitable, but it depends on how much the business is willing to spend in exchange for 100,000 high quality UV exposures .

In addition, since so many media self-media platforms that can convene so many fields in various fields may have few, Sohu's platform effects from the media alliance began to appear. Next is likely to have more businesses are willing to go to such cooperation with Sohu attempt, after all, in the media from the hot environment, there are still many companies are willing to taste fresh, like the original microblogging marketing a head, Many companies are following up.

Well, Yang brother hands in favor of such activities to engage in more, to add some benefits from the media, certainly a lot of bad things [laughing].

Text / Wang Li Yang

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