People familiar with the matter the black stuff of the company's Ruijin

There are two kinds of problems in traditional enterprises entering electric market: one is strategic rash, the other is pricing disorder. The former is often due to the electrical business team eager to prove their existence value, and the latter because of online and offline different sales team conflict of interest, or even the United States and the state of the "electrocution" case, so the emergence of the electric business on behalf of the operation of this very hot industry. But the surging demand in front of the academics, there is indeed treasure, yue-dimensional interaction, such as with sufficient generation of operational strength of the electric business services company, but there are some names not true to the real.

"Do you know that last August, Cofco Group looked for the operating company Ruijin Lin, did a cargo competition marketing activities?" But if the man of the grain had a good temper, he would have turned his back. ”

According to one industry insider, August 2012, COFCO Group has been listening to the company to do the electricity business on behalf of the operation of the Ruijin companies recommended, held a "COFCO cargo contest" activities, Ruijin Lin lobbied in the time of the grain has repeatedly said that integrated marketing is "one of the advantages", in fact, hype planning. With the approval of Cofco, has provided Ruijin 300,000 yuan as operating expenses, but according to him, the actual cost of less than 100,000, the actual effect is not as expected: "The big night hire people to brush tickets, the result is their own set, because they can arbitrarily cancel other people's real votes." ”

Cargo competition in the lottery has become a partition of small interests farce, because the winner is Ruijin Lin Integrated marketing director's relatives, then the people who came to his screen, which is the relatives of the Sun after the award of micro-Bo. But the real bad results are not.

"The most ironic thing is that Cofco in this event, the integration of marketing business, immediately outsourced to another company, since then Ruijin is responsible for the daily operation of the flagship store of Cofco Cat." If the people in this company still insist that the Cofco people do not see their fishy, it is a trick. ”

Ruijin Lin's boss, perennial external publicity is Anshui, he said, Ruijin in early 2012 bought a small 4 a company (to buy a 4 a company at least 50 million, do not know how much the Ruijin cost?) ), is his mouth "extremely powerful" integrated marketing team. But according to the insider, this big team, a total of three people. In his eyes, this is a small Ponzi scheme: "The customer's integrated marketing business, this is a single charge, and then cut off the big boss, outsourced to other people, the effect of the basic use of employees to brush the ticket to ensure." ”

Check it out. Anshui facing the media, the electric business operation, IT system, integrated marketing, professional talent is Ruijin Lin's "four advantages", it is so. Ruijin case, has become a huge market demand in front of a not too good epitome, the reason is effective, because more and more enterprises recognize the importance of integrated marketing, in the choice of impatient lack of screening.

Yue-dimensional interaction is also the first to recognize the importance of integrated marketing one of the representative enterprises, and even the earliest Yue-dimensional interaction is to integrate digital marketing, supplemented by providing customers with e-commerce operations value-added services. But now Yue-dimensional finally chose to e-commerce operations, supplemented by the integration of digital marketing value-added services road.

In the industry, Bao-wei, yue-dimensional interaction, Hing long letter Tatsu due to the field of good at different, often known collectively as the first Echelon, with the advent of the 2013, this first echelon has changed. Anshui besides claiming to be the first echelon, there is a famous assertion: 2013 is the year of the integration of the electric business on behalf of the operation industry, the advantages to the oligopoly. But for now, the bloated, deceptive customer of the Ruijin, although the size of a second-hand oligopoly, but has quietly to the risk of integration of the critical point.

It is understood that Ruijin company in the first half of 2013, the staff loss of more than 50%, and management is extremely confusing, financial to manage the administration, the executive to dry BD and other exotic workers and strange, resulting in an endless stream of staff turnover, and this employee also lost in the 50% within.

The real reason for angering these people is actually money, the so-called Co-operation Commission. According to the company rules, each of the employees to provide cooperation clues after the cooperation reached, will receive a certain percentage of the Commission. But half a year later, his commission by the financial controller repeatedly prevarication: "Ghosts can see out don't want to give, now the company is anxious financing, in the end is why so anxious who is not clear!" ”