People-funded enterprises for their own magnify, application momentum is the most positive, is suning

Absrtact: January 8, the Ministry of Industry and Information Technology announced the "Mobile Communications Resale Business pilot Program" Draft ("Opinion draft"), to explore the decentralization of qualified Chinese private enterprises to carry out mobile communications business, to encourage support and guide private capital further

January 8, the Ministry of Industry and Information Technology announced the "Mobile Communications Resale Business pilot Program" Draft ("Opinion draft"), to explore the decentralization of qualified private enterprises to carry out mobile communications business, to "encourage support and guide private capital further into the telecommunications industry."

The request for comment time is 30 days, the deadline of February 6, the ministry will formally accept the pilot application. Sources said that the first batch of virtual operator licences would be issued in June this year.

Earlier, the Tiger Sniff has published an article, the "opinion draft" on the significance of the people to enter the telecommunications operation of the analysis.

After the release of the "opinion draft", it is easy to see, people-funded enterprises for their own magnify, the application momentum is the most positive, is suning.

Yi, executive vice president of China Mobile Internet Industry Alliance, said in an interview with the investor newspaper that generally speaking, the mobile communications business is related to three types of companies: first, there is a long time in the communications industry value-added service providers (SP), such as 263, Everest information; The second is a large number of users and users viscous large-scale internet enterprises, such as Tencent, Baidu, Taobao (Alibaba), and three are interested in the development of online business of traditional retailers, such as Suning, Gome and so on.

Why are companies like Suning the most active in the three categories?

Yi's explanation is as follows:

"Tencent, Baidu, such as the Internet giant, its own users of high viscosity, virtual operators have little identity value, may even divert its traditional strong business." In addition, some of these companies ' business is more subtle and difficult to cooperate with the mobile communication base operators. Operators hope to use Suning's business outlets, expand their distribution channels, while saving a large amount of the cost of the Self-built network. and Suning Electric hope through the virtual operator Identity Fusion Line online business, enhance user stickiness, they have the basis of cooperation. ”

Earlier, Suning received a number of media interviews, the external publicity they do mobile resale business advantage ("we" that is Su Ning claiming):

We have been with the three major operators have more than 10 years of cooperation, has been doing the issue of SIM card, at the same time we have online under the network covering the country.

According to the pilot program promulgated by the Ministry of Industry and government, it is necessary to enter into the telecommunication sector for the people-funded enterprises, to have the continuous profitability, to have a fixed office location, marketing channels, must have a dedicated customer service department and customer service personnel. These requirements for Su Ning is a side dish, Suning currently has more than 3,500 customer service agents, can achieve 365 days 24 hours online. Online easy to buy, offline 1700 stores almost cover the national, high school low-end consumer population, and its experience category from electrical appliances, 3C Electronics to department stores, daily necessities, books, virtual products, financial products and other expansion.

Suning has a strong customer base of tens of millions of viscous, we understand the user's consumption habits,

Retailers provide new personalized services for new segment resources. In addition to the existing communication services, there are data, content and other applications, including the combination of numbers and smartphones, derived applications. If we get this license, we will develop new application products.

It is understood that Su Ning has completed its communications and operators to sell business management department organizational structure adjustment, communications business from the brand vertical management model, to the operator vertical management model change.

For Su Ning, who lags behind other electric companies in the Internet field, grasping the qualification of virtual operators is a rare opportunity to connect traditional resources with Internet and mobile internet.

According to the "investor" analysis, Suning's goal is: through the acquisition of virtual operator license plate, so that suning line under the strategy for better integration and development. Suning will be in accordance with the different needs of consumers, to achieve the integration of customer business, membership card number may become a mobile phone number, mailbox number, Yi Bao account, you can achieve the store, online consumer phone account payment.