People in the industry say: what kind of entrepreneur do we need in the post media age?

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In the "Home page" in the "era" of this article, the author in a near alarmist way to explain their views-the traditional media industry is about to enter the ice, and in the short term, social media companies will become a traffic pioneer.

Whether the traditional media admit it or not, the advent of the post-media era has been an open secret, and social media companies have gradually eroded the traditional media business while also stealing the customers they rely on to survive. At this point, more and more entrepreneurs are beginning to pay attention to how to get a slice of the new era.

Some time ago, Jon evons in an article called "Silicon Valley in addition to its own fearless" through interviews with several prominent entrepreneurs, telling us the side of what Silicon Valley is going to need next. I disagree with Evons's views. But it has caused me to think about what kind of entrepreneur China needs in the post-media era.

Super Prophet

A super Prophet is one who has a keen sense of market smell. With the advent of the media age, the strategic landscape of the social media industry has also been largely shaped, and in this case the simple introduction of industry information and the absence of deep-processing reports (including portals and some other types of Web sites) is clearly no longer appealing to young people at fast-paced pace.

At this time, those who are super keen on the market will become new entrepreneurs, they will find in their familiar areas a new virgin, and become the land of the early cultivators. According to Idonews, Ma Yun said at a joint meeting in Hong Kong: "In the next ten years, almost every Chinese will be shopping online." "Not ten years, Ma Yun's Alibaba has been from a company with only more than 10 employees to grow into the world's e-commerce industry leader."

Now the Internet enterprises mainly for the traditional media, E-commerce, social media and professional applications occupy a few areas, the author predicts that the next few years, online cloud storage, intelligent applications (home, car, wearable, etc.) will be a greater development. This from the recent VC investment in small start-up companies can see some clues.

Technology geek

Anyone familiar with Apple's history will know that there is another important founder, Stephen Vauze, behind jobs. It is that Watts really developed Apple's early products, and jobs was just a product promoter. Ward is a technical madman, he can for the development of products for several days without rest, it is he led Apple's early team in the extremely difficult environment of the development of the Apple generation and second-generation, for Apple in the real sense of the company laid a technical foundation. Caroline, a prominent American media critic, spoke of the adulation of Watts: "It's not so much a co-founder as a founder that he loves technology and research and development, and he's a typical tech freak." ”

Now the overall strategic layout of the Internet industry has been completed, the next competition in addition to creativity, technology is also an important part of the competitive. In order to lead a new field, technological innovation is undoubtedly the key link. After decades of development, computer technology has formed a system of science, which means that it is difficult for a person to master a sophisticated computer technology in a short time. Only those who really love technology development will have the opportunity to create new technology areas. The author predicts that in the next decade, those with technical expertise will be the target of many internet companies.

Quality Paranoia

Product quality has always been a product to promote one of the important pillars, but only high-quality products will truly popularize the public. When Jobs developed Apple's Mac series, the demand for quality was even paranoid. The researchers who followed jobs even called Mr. Jobs a paranoid. Mr. Jobs even made several changes to the Mac's rounded corners to make it feel mellow. Not only that, he was even more demanding in the packaging and advertising design of machines. It is this attitude to improve the quality of products and even almost bigotry to create the legendary Apple.

"Too many products in China focus on quantity and ignore quality. "A few years ago, when I met Mr. Smith, the Executive director of Siemens, on a plane, he noted with regret." At the time, Siemens, in order to expand its market in East Asia and northeast Asia, wanted to find a production partner for a product in the Chinese region, but after examining several companies, Mr Smith eventually chose a South Korean business to co-operate.

Next, the traditional media industry is hard to break through in technology and creativity, and the variety of chat tools introduced by social media companies are being integrated. No doubt, whether in the hardware or software areas, who have quality products, who will be able to lead their own fields.

Communication talent

"If the 19th century is the century of industrialization, the 20th century is the information century, then 21st century is the century of interpersonal relations." "Once more than one predecessor told me so, in the Internet and in the media sector."

"In the technology industry, entrepreneurs ' logical thinking and creativity are important, but the ability to communicate with people is essential," said Mark Cuban, the US technology industry investor, the first high-profile investor in box. So when Levie first appeared in his office to tell his team about Box's products, Cuban did not hesitate to invest. Now his investment is about to return to high returns--box has submitted an IPO application to Nasdaq.

With the decline of traditional media business, small media companies will gradually be merged or go bankrupt, while individual large monopoly media companies are bound to become oligarchs. In the business of large companies to survive, the need for entrepreneurs not only have excellent technology and strong market hunches, but also need entrepreneurs have a strong communication skills. Only sociable people will have a greater vision and mind, will have a stronger ability to carry difficulties. If Watts is a typical technical madman, jobs, then, is a highly communicative talent (he often relies on phone calls from Intel or AMD for large chips to support the company's start-up period), or he is unlikely to persuade so many talented technicians to follow him from scratch to create an apple.

Of course, if you now have all the above capabilities, then congratulations, waiting for opportunities, entrepreneurship! If you do not have, then carefully observe the friends around, if he has, follow him, entrepreneurship!