People in the network: Mail marketing PK Phone Marketing

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Everyone on the phone marketing is not unfamiliar, many regional network companies have been as the main marketing way, this way can communicate with customers directly communicate product and service information, marketing personnel's telephone marketing level determines the marketing effect.

Mail marketing is also a marketing way, this marketing way I said before, the success rate between 0.01%--5%, if through the comparison you will find that the mail marketing and telemarketing is the place to PK.

1. Speed of transmission

A phone marketing staff can make up to how many calls a day, 50-200, an e-mail can be sent to how many mailboxes a day, 20/minute is no problem, 1200 per hour, 10 hours is 12,000, the number is very objective.

2. Success rate

An excellent telephone marketing staff, the average success rate will be around 3%--16%, of course, what the market, successful mail marketing success rate will be around 5%.

3, the customer's aversion degree

If the customer is disgusted with what you are selling or what you say about your attitude, you may be hung up directly, or you may not answer the phone when you see your number. And good mail marketing will not make customers very disgusted, unless you directly in the mail to recommend their products. In case you talk to a client, it means you've done half the work because he called you after he saw your email.

4, controllability

Telemarketing can control the time, speed, and content of people calling. and mail marketing can not, can only let the same content spread. Through telemarketing you can directly feel the customer's intention, and mail marketing is not, can only wait for customers to contact you, so telemarketing is active, and mail marketing is prone to passive.

5, manageability

If you call a client, customers have a certain intention, but now do not want to deal, then you can continue to follow up, so you can carry out the feasibility of this customer management, and mail marketing is to send out the mail and can not perceive the customer is intentional or no intention, so manageability is relatively poor.

6, easy to operate

The operation of telemarketing has a certain degree of difficulty, need to carry out professional training, and often exercise, in the continuous call process to improve. and mail marketing has a lot of is very regular, as long as you master a mass of mail software and a mail collection software can be done, as for the compilation of the content of the mail with marketing results you can through a certain training can be completed by themselves.

7, the requirements of the adaptability

Telephone marketing needs to have a very strong adaptability, you may call the customer is talking about business, driving, eating, just lost money, is happy and so on. In email marketing, when a customer looks at your email, he's looking at the email and you don't need to know if he's losing his temper or getting excited.

8. Cost issues

Phone marketing You may need to pay a portion of your phone bill, depending on the area you are calling and the package you call. and mail marketing needs a computer that can be connected to the Internet, a kind of software that can send mail, or send with your own mailbox. What you need to pay is electricity and net fees, and you may need a few cents a day.

Above is the network person according to own telephone marketing and the mail marketing experience to make the summary, each kind of marketing method has the shortcoming and the merit, the best marketing way is chooses the way which suits you to carry on the combination, integrates into a set of marketing way, I have been insisting the telephone marketing + the Mail marketing + other marketing combination, One of the mail marketing results accounted for the entire marketing results of about 20%, so its role can not be ignored, which is why to establish Network marketing ① Group 84036790, and you share the reasons.

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