People with "group" points, Im Group is about to become a community, social products

In a long time ago, group refers to the QQ group, unification of the pattern, group chat indeed fire for a long time. Now QQ is not the mobile end of the only IM tool, social, community products in the "group" shadow more and more, almost in the Watercress app before and after (of course, may not have a direct relationship, might happen to be a wave of trend), feel group chat products appear a lot of (face face, Ji Ji, chat, friends and so on)
), as well as the understanding of several Community products (temporarily not disclosed) are doing "im group."

On the one hand this may be with the micro-letter has raised people mobile end of the habit of using the group, in addition, people with "group"-social or should have a circle it, on the other hand, people who do products want to improve the user's active degree and stickiness. and mobile-end groups also have features that are not available on the PC side, such as lbs, 24x7 response, and anonymous, turn off lights, and so on.

To explore the cause of the formation of IM group is not very meaningful-hindsight alas, what kind of soil to do "group", the mobile end of the group should be what, such a proposition seems more meaningful.

If the group is also divided into "gender social" group and "social interest" group, according to personal observation, if it is pure IM products, and pure online, the latter weak burst. "Gender social" good understanding, these hormones are more active nature, those who are not added to the group are usually named "emotional group" "Love Group" "Handsome and beautiful group" and so on.

"Social networking" is not enough to hurt, it's far from just needed. But the individual thinks that if there is a soil can bear the interest first, it is impossible to extend the IM group. "Watercress" soon launched the IM group really caused a lot of attention, however, it is also problematic, although it is based on a specific item (that is, movies, books, etc.) for discussion, but its IM content more like "message" rather than "chat"-the floor of the comments are often different hours. This is to some extent the soil is not very powerful, in a word, a film, book, music items as a topic of discussion is too time-sensitive.

Personally, the interest group should have a similar community or social network of things to carry the relevant content, social communication must be related to the spread of the first to spread social, such as people with "group" points will not be so abrupt. In addition, I think that such a group may need to put into operation, with the words of Hua CEO, said, "the group has 10 of the tease to talk high, others do not speak is OK."

And chatting is a real-time thing, therefore, I think the mobile end of the group should be real-time response, online is online, not online at all, and can be casually entered, casually out-like a mobile tribe, after all, the time is increasingly fragmented, users are more and more impatient. Personally, this group should be the mainstream in the future, but also in line with the "Light network" exchange tendency.

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