People without faith do not know the content of the king can not be separated from the authenticity of the foundation

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For many network marketers, "Network marketing, content for the King" has long been commonplace common sense, simply insignificant.

Do we really understand "internet marketing, content is king"?

But the more fundamental the concept we tend to ignore, such as the "content of the King" Concept of understanding, more often than not, we're just stuck with more information about the entire industry, with more unique "selling points" on the user's needs--emphasizing "the more you say, the more you sell", Emphasis on wonderfully writing ability, emphasizing the "creative" to attract users, even at the "copy collection False original", just forget the "content is king" more basic nature-the authenticity of the network promotion content.

Yes, any network promotion marketing (including website content construction) must continue continuously, and any network promotion marketing (including the website content construction) must build on the customer demand more accurate GRASP foundation, with the more original service content satisfies the user demand.

These are not wrong, but only when your network promotion content is true and effective, only then may obtain the user to trust, further produces the consumption. We all know too much false information on the Web, but we are constantly emphasizing "more content", but also in the simple emphasis on the writing skills of wonderfully or "chest are shot purple" (Kunming dialect, exaggerated Pat chest guarantee) commitment to ensure that this often only counterproductive.

People without letter, do not know it can also (network picture)

Confucius said: "People without faith, do not know it can also (if people are not honest, do not know what else he can do)"-this is also applicable to network marketing, because the purpose of network marketing is to win more customers longer period of trust and dependence.

"Don't design ads that you don't even want your family to see," said David Ogwey, a famous American advertising marketing guru.

Just think, we will believe that "the site 1 days to do 1000 ip,7 days to do 10,000 IP, monthly earn thousands of to tens of thousands of, want to learn the speed of contact qq*****" These marketing content? We are willing to go to Baidu Lee said "even a large number of old Chinese medicine to say 3-5 days to cure the incurable disease of the website, the entire content is not read, Claiming to be a high-quality website?

Do not underestimate the "authenticity of information"--even many brand sites (such as when, Jingdong and Baidu, etc.), have been planted in this, attracting countless users (including ourselves) of the critics, and even in the courtroom.

It must be emphasized that for brand sites, a few of the consequences of false information is often only the customer trust "more and less" problem, because users do not have more and better choices; for small and medium Web sites and unknown network marketers, the authenticity of information more vital, more lethal, often is the customer trust "Have and none" and the website "Life and Death" problem.

Therefore, in emphasizing the richness of the content of Internet marketing, diversified expression, emphasizing the more attractive "marketing selling point" of potential users, we must emphasize the authenticity of online marketing content-words can not be said too full, do not have "chest are shot purple" to pack the pledge users, do not too pursue blockbuster " Smart selling point ", but also at any time carefully and carefully check our marketing content.

It must be emphasized that we should not view the authenticity of Internet marketing information as a painful restrictive measure. In fact, in the Internet false information flooding, we all ignore the authenticity of their marketing information, who pay attention to the users of the marketing information authenticity of the consistent demand, and has persisted, you can really form their own in the same industry site reputation-although such a process is very slow.

And, it turns out, many times the most impressive web site unique original is from how to better express the authenticity of information to find a breakthrough, some smart winners are aiming at the "authenticity" of the customer group always care about the topic, using the potential of the people who are born with the "I Only trust my eyes" complex, Creative to the vast number of users to display their own production information authenticity, thereby greatly successful.

In the 20 's, American advertising guru Claude Hopkins in a marketing campaign for Heineken Beer (another Schlitz Beer), when most beer commercials in the United States advertised their beer as "America's Purest Beer", Claude. Hopkins unexpectedly chose to give consumers a full display of the true Michigan beer production process: Heineken beer in the face of no pollution of the lake, the factory in order to obtain non-polluting groundwater, the lake still drilled two deep 500 feet (150 meters) of artesian wells.

Heineken beer production process requires that the extracted groundwater to be heated into water vapor, and then cooled until freezing, so the process repeat three times to remove impurities to ensure the purity of water, and two times a day to clean the distillation equipment-although at that time the distillation equipment is very advanced.

Finally, each bottle of the bottled beer was sterilized 4 times by high-temperature Steam to ensure that all microorganisms and bacteria were killed; each batch of beer must be tested before it is manufactured to ensure that the beer is both pure and alcoholic before it is bottled out.

In fact, all this production process is at that time the most basic process of beer production standards, all beer must be so production can be listed for sale, but Claude Hopkins first through such a publicity show, so that the U.S. consumer to draw conclusions-only Heineken beer purest.

This kind of ancient marketing is still alive today on the network (how deep-rooted the desire for information authenticity)-only marketers take a more visible way of video, creative development of E-commerce "WYSIWYG" form, achieved good marketing results:

Blendtec routine mixer Smash iphone 4S Experiment (Network video screenshot)

Blendtec (American company that produces mixers) "Can Crush" the website produced "Can smash" the video, put the iphone, ipod, marble and even the golf bar and other household items into their own production mixer to stir crushed, "can crush" video got Google anti-spam team head Matt Cutts and "SEO Art" the author's strong recommendation, greatly enhance the site in the world's brand awareness and market share.

And this October 25 CCTV "news broadcast" "Guizhou Fenggang: From the ecological road of poverty, the paper reports the marketing method of" talking with facts "Chen Shiyu, a 69-year-old farmer in Fenggang County, Guizhou province--he put a camera on his organic tea garden and uploaded it directly to the Taobao store. Allow customers to monitor the growth of organic tea garden at any time, so simple content planning and implementation to Chen Shiyu old people Taobao store to bring 170,000 yuan monthly sales-through the CCTV "news broadcast" propaganda, Chen Shiyu elderly Organic tea garden in the domestic market brand status, and then set up.

Of course, a website (or shop) to promote the content of Matt Cutts and "Seo art" author or CCTV "news broadcast" recommendations, are not to be asked, but if not Blendtec company and Chen Shiyu elderly will be heart than himself, not only found the information authenticity of this netizen's potential needs, And more profound grasp of the deep-rooted "I only believe my eyes," The habit of psychology, to allow users at a glance of the "use of facts to speak" publicity, vivid expression of their propaganda information, how can impress Matt Cutts and other world-renowned experts and CCTV reporters?

Therefore, we must attach importance to the authenticity of web marketing content, if we can really ensure that the content of our marketing is true, this will not only help us from the low level of homogenization of the fierce competition to stand out, and even can help us find a new effective content marketing performance.

The ancients said: "He mountain stone, can attack Jade" (this article by Gouyn12 original first, copyright, Wenzing, reprint, please link form to indicate the origin of the article http://www.gouyn12.com/wzyy/371.html and this statement, thank you).