Pepsi-winning event not registered can not accept the prize is questioned

Pepsi Pure Fruit Fruit granule series of drinks "unveiling the prize" activities were questioned by the public. (Hu Lei photo) Pepsi uncovered the prize-winning activities and then lead consumers to question "that is the jackpot, in fact, advertising on the site for the goods."　　"The residents of Ms. Li bought a bottle of Pepsi Pure fruit fruit grain drink, but found in the redemption, do not register can not accept the award, according to the prompts step-by-step operation, and finally found" only in advertising, want to let people further online shopping.　　In this respect, "Pepsi 2012 unveiling the prize event" customer service hotline staff said that the provision of preferential prices of goods is only one redemption way, customers can not spend any money to enjoy other ways of reward.　　In the interview, the reporter learned that Pepsi promotion has not been questioned for the first time, during the 2010 World Cup "Jie-won" activities, and the June 2011 Pepsi Cap "Drink" activities have been questioned by customers. The public said redemption is for promotional items Ms. Li reflects, she bought a few days ago a Pepsi pure fruit fruit Grain beverage, found on the label can be used in the bottle cap in the string code for redemption, and then follow the instructions to operate.　　Then she found that she had to sign up for an account to buy something to enjoy "rewards." Ms. Lee said the label said it was a lottery, but in fact, if not registered or continue to buy their things, the "prize" and the customer has no relationship.　　She thinks, the redemption procedure is cumbersome, and only indirectly lets people register the account and carries on the consumption, "and the real Lottery has no relation", the other party just in advertise, want to let the person further net buys the commodity. The reporter experience without cap can lead "voucher" June 11, according to Ms. Lee, the reporter bought a bottle of Pepsi fruit Fruit Grain Drink, the bottle with a conspicuous "bottle can be grand prize, as long as the creative" words, the description on the label shows, now up to September 30, to buy "Pepsi Taobao" promotional products,　　Login to the corresponding Web site, "Enter the lid of the 13-digit string code, can be obtained by Pepsi Taobao Mall to provide the various good gifts."　　Reporter Input Beverage label on the Web site, into a "Pepsi Taobao" site, in addition to the bottom of a row of goods, the rest are not marked prices, but with "50 Yuan Cash coupons", "100 yuan less than 20 yuan" and so on, and each small picture on the "consumption of 0 caps" information and "buy immediately" small arrows. Press a random click on a "buy immediately" small arrows, into a home service sales website, the page is hung full of nightgown, T-shirts and other pictures, showing the price of each piece of clothing. The top left corner of the page has a "immediately with 20 yuan" yellow shopping coupons picture, click "Immediate", pop-up a blue tip box: Please use Taobao account login to get my status.　　Click "OK", the page jumps to the Taobao (microblogging) landing window. After the Web page jumped back to login after the "Pepsi Taobao" site, the reporter entered the brand Home Service page, click with the "immediately receive" the words of the coupon, prompted the "received", then click "Immediately use", and then entered the Home service shopShop.　　However, you can only use the coupon if you purchase the items in the shop. Redemption program Registration account and login June 11 15:25, reporters in the name of the advisory call on the Web site to show the customer service hotline, staff Introduction, should be logged into the Pepsi Taobao station, first click on the site above the "Please join the lake", registered Taobao account and login, and then back to login after the Pepsi Taobao page, input caps in the string code, Click "Exchange Good Gift", next in the "online shopping", "Gourmet Paradise", "Play space" in the selection of favorite prizes for "Exchange."　　The staff introduction, the goods marked in the former price is the market price, the latter is a preferential price after the discount, this offer only after the importation of the CAP string to enjoy. Customer service explanation not to spend money can also be rewarded 11th 16:23, "Pepsi 2012 Uncovered Award Event" Advisory Hotline staff explained to reporters, the activity is with the Taobao cooperation, so need to register account to carry out redemption.　　Rewards are divided into "online shopping", "Gourmet Heaven", "Play Space" and other sections, in the "Net Shopping" section, the customer entered the CAP in the string code, that is, can be a preferential price to buy the site of the goods, the difference between the preferential price and the market price is the reward for Pepsi.　　The staff member was unable to give a clear answer to the question of "This redemption method is advertising the website's goods." The first Pepsi promotions have been questioned by reporters in the interview Pepsi's award-winning promotions are not the first time: During the 2010 World Cup, many consumers in the Pepsi-Cola launched the "uncovered win" promotional activities, unable to find the "champion" caps, resulting in difficulties in obtaining key awards In June 2011, many consumers in Jinan opened 600 ml of Pepsi, found that there is a "gift drink" in the bottle cap can be used to a bottle of 500 ml of Pepsi Cola Drink, to redemption when the market in Jinan could not find this 500 ml installed Pepsi drink; October 2011,　　Some members of the public bought the bottle cap printed with "fruit colorful a bottle, 2011/10/15 before the" word of the words of the Fruit granule drink, but redemption even when the embarrassment ... In this regard, marketing expert Lin Jian that the award-winning promotion is a "double-edged sword", similar to "another Bottle", "Open cover gift drink" and other promotional programs, in a short period of time will be greatly pulled up the sales of products, but with many winners of the disappointment and questioning mood highlighting, will bring damage to the reputation of the brand. In his opinion, if the negative effect of "double-edged sword" is eliminated, the design of award-winning promotional activities need to be more perfect, such as the launch of the prize needs to have a third party full supervision, winners of the list and related personal information needs to be published (in the Rules of activity, the consumer if the acceptance of the need to accept the announcement of the list of conditions), Roll out the progress details of the activities to the society.