"Perfect entertainment world share" is not just a slogan

In 2008, H. into the gaming industry and joined the perfect world as a senior vice president and a joint CEO. March 2013, the Perfect World appointed H. Chief executive.

Prior to joining the Perfect world, H. had a perfect resume in the IT Internet industry: After acquiring a bachelor's degree in physics from Tsinghua University in 1989, he went to the University of Southern California to study for a master's degree in engineering and PH. In 2008, H. into the gaming industry and joined the perfect world as a senior vice president and a joint CEO. March 2013, the Perfect World appointed H. Chief executive.

Perfect World CEO H.

From science and engineering to personnel management, from the IT industry to the gaming industry, it seems like such a change in the world is legendary, and there should have been a lot of interesting stories. But in H. 's eyes, such a rich experience, the biggest advantage is that he can from different perspectives to look at his game industry, as in the early years in the United States to study work, the NBA's hot scenes have left a very deep impression on H., more than 200 countries broadcast, billions of viewers watching, Not only let H. feel the unique charm of the Athletics project, let him realize the game industry's globalization acceleration is imminent. and engaged in human resources management experience, but also let him keenly aware of China's development of creative economy must first strive to break through the "talent off."

As a typical "returnee faction", outsiders can hardly feel the "foreign" taste of H., his precious simplicity is in line with the background of his science and engineering backgrounds. The sound of his voice is very soothing, do not Xu disease in the presence of a feather fan 纶巾 breath. H., who likes Weiqi, has his own insights on business law, and in explaining something, he is good at making metaphors, telling stories, and being happy to explain the business philosophy that he believes to be all Sihai. H. Often take the gaming industry as a chess game, therefore, he does not deliberately pursue "short-term interests", but is always staring at the "whole board", for the Perfect world's future development strategy, he stressed most is, "You can't just see a point, you have to see the whole chessboard." If you know that this chess game is likely to affect the next three or four steps, you will be far away from the game. ”

Cross-border innovation has become the gene of the perfect World

To become a new way of cultural exchanges between China and foreign countries, with independent intellectual property rights, high profit margins and high value-added, export products, brands at the same time export Chinese cultural influence ... These characteristics almost make the Chinese game industry, this is not very mainstream and very "love" industry, leaped into the "Chinese culture out of the" representative industry. And in this team, 7 consecutive years ranked China's game export the first place of the perfect world is obviously a prominent "typical".

Since 2012, the formal operation of the company's business began, H. often used "layout" to explain the perfect World company currently implemented a number of strategic initiatives. In H. 's view, the two wheels driving the world forward, one is technological innovation, the other is content innovation, the creative trend of mobile internet is a global trend in the next decade, which is the most fundamental driving force for the continuous cross-border innovation of the perfect world. Most of the actions of the 2014 Perfect world and its partners are related to cross-border innovation and integration innovation. For example, the perfect world works with Columbia University, use games to cure Alzheimer's disease; cooperate with Moscow University to cultivate talents of game industry; the perfect World also proposed the "Next Generation Internet Entertainment" concept, trying to game and traditional education, sports, entertainment, literature, film and television and other industries integration innovation.

Xiao Wang said that the concept of three-dimensional integration is to "global vision" to study the entire entertainment industry, in the entire industrial chain, to play as a middle link, from literature to games, music, as well as film and television works, the integration of development is a trend. It is worth mentioning that the perfect world research and development of the work of "laughing and proud ol" and once hit the new version of "Laughing Proud" TV series in the marketing and content has done a lot of new attempts. and "Ice Fire destruction of God" such a h. In the mind of "in line with the perfect" Quality page tour, is also the perfect World and network well-known writers, hope to borrow by the network culture and the integration of online culture, together to the cultural industry to a higher peak.

The perfect World research and development of the work of "laughing proud of Ol" and once hit the new version of "Laughing Proud River" TV series in the marketing and content has done a lot of new attempts

Based on the understanding of the characteristics of the next generation of Internet entertainment technology, the perfect world forward-looking development of investment, mergers and acquisitions, independent research and development, global cooperation. For example, the perfect world has further enhanced global research and development capabilities by acquiring top-tier studios abroad, and like "The Holy Warrior Star ol" This popular game is the perfect world through the purchase of world-renowned comics copyright, and then with the Japanese side of the content of cooperation, and as far as possible integrate the perfect world in the global research and development resources to develop together. H. That the new entertainment experience needs the leaders of different industries to work together to achieve, and in the future, the perfect world will be in some mature game projects in a variety of different aspects of the equipment, to bring players more ways of entertainment experience, of course, whether it is wearable equipment or smart home, One of the core of Cross-border planning is the experience of the player.

"Perfect entertainment world share" is not just a slogan

According to the state news and publication of the SARFT released data, 2012 Chinese film annual overseas box office and sales revenue of 1.063 billion yuan, this figure and the perfect world in the same year's total value of the game exports. "The Perfect World now has more than 25% of its revenue in overseas markets," he said. "H. told reporters," and in the future we hope that the number will continue to rise. ”

Within the perfect World company, there has been an unwritten rule that every game the company wants to develop can operate around the world. H. said, "Because we always look forward to: we want to export cultural products, to bring China's things to the international arena." In fact, in the 2004 when the Perfect World was founded, it was the era of "barbaric growth" in China's online gaming industry. At that time is "everywhere gold, lying all can make money", the perfect world but forward-looking proposed must take the internationalization path development strategy, this also lets the perfect world almost became the earliest overseas operation Chinese swims the company.

According to H., now the perfect world's products have covered the global hundred countries and regions. From 2007 to 2013, the perfect world for 7 consecutive years to maintain China's game exports first, has been China's largest software and Internet products export enterprises. In addition to the export of independent intellectual property rights of the online products, the perfect world also through the acquisition of overseas game enterprises, such as the integration of the global game industry chain. "Our overseas affiliates will not only help the parent company in the development and operation of products, but also local product development." ”

The perfect World under the Runic Games research and development of the Adventure class stand-alone game "Torch Light" (torchlight) in North America has accumulated more than 2 million sets of sales

In the past two years, the Chinese game market has gradually appeared the globalization trend, but the perfect world "goes out" the pace also never stops. For example, "The Perfect World" has 9 million players in Russia, is one of the most influential games in Russia, and the company acquired the Runic games Adventure class stand-alone game "Torch Light" (torchlight) in North America cumulative sales of more than 2 million sets, The Hand Tour "Ghost Fantasy" successfully landed in Korea, The App Store has topped the list for free for four consecutive days since iOS was online since May 6, 2014. The South Korean game industry also exclaimed "China's game industries are really very fast, because before the South Korea to China to export online games, but now, South Korea has in turn a large number of imports from China online games." ”

"In fact, we belong to the third generation of export enterprises." "To this H. said that the first generation of product exports are often done some processing, the flagship of Chinese manufacturing, the second generation of exports began to have some brand attributes, the local brand in China to obtain a certain status in the international market. "And our third generation of export enterprises, although the export is also a product, but also the brand, but more importantly, we export the elements of Chinese culture." "Not only that, but also the perfect world through active participation in UNESCO's public service activities, through actively participating in the Sino-American cultural exchanges, China and South Korea people-to-people exchanges and other projects, by following the Chinese leaders to follow up Europe and Latin America, with smooth and silent cultural exchange means to actively explore overseas markets, Become a new banner of Chinese culture going out.

A person who does not seek the trend

In recent years, China's gaming industry is growing rapidly, on the current mobile platform in the endless number of game applications in a night to attract a lot of players and investors this phenomenon, H. used a "Hot mobile game company is just ' standing in the Tuyere pig '" to describe these competitors good luck, sometimes just happen to the right time and. Of course, when the wind blows, pigs can fly, but first you have to stand on the tuyere.

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The perfect world's "No Winter Ol" Xbox version became the first batch of games to be sold with Xbox One

When we are young, we should learn to wait for the wind to take off; H. Use this phrase to describe oneself these years in the game industry sentiment. In his view, instead of looking at the "outlet" of the mobile game, try to create a strategy for the development of the host game, which is clearly more reliable. With the operation of the Shanghai FTA in 2014, the host game in China ushered in a new opportunity. The perfect world's "No Winter ol" Xbox version of the first batch with the Xbox One sale game, the perfect world in the host game in advance layout, also shows the H. Long-term vision. The H. Explains that host games in the country has been a large number of fans, game ban on the lifting, so that host games in the domestic and end of the game, hand tour, such as separate, and living room entertainment is destined to become the Chinese game market, the important market segments, to seize this opportunity, For the perfect world to maintain the leading position in the Chinese game market has an important role.

How will the future gaming industry look to the future? In fact, in 2014 ChinaJoy's perfect World pavilion has been the beginning of the show. Inside the exhibition area, the player can feel the arc of the game projection playback, fog screen projection, robot dance and many other interactive technology experience. And H. is to take the intelligent body sense electric scooter from the exhibition hall from the debut. In H. 's view, the future, the game will be with education, medical, film and television, finance and many other industries to merge and infiltration, the future of the game will represent a healthy attitude to life. Among them, wearable equipment, recreational fitness facilities, transportation facilities, medical rehabilitation facilities, educational products and facilities, mass consumption mode, human-computer interaction experience and other space will become a new entertainment carrier.

There is an old saying in China called "do not seek the whole people, not enough to seek a corner, not to seek the trend of the people, not enough to seek a moment." "The H. Understanding of Chinese traditional culture is that, without seeking" the eternal, the lays, there can be no real "development." Only by focusing on the long term can we develop the present. The perfect World 2013 put forward "next generation Internet Entertainment" concept, namely embodied in "multi-dimensional presentation, three-dimensional integration, technological innovation, global creativity" four aspects. H. This as "next-generation games will be more than just games." "In H. 's vision, the world's different customs, different images, different symbols, as well as different business models, consumption habits, are implanted in Internet entertainment products, through the Internet fast transmission worldwide." "In the future, a" Internet culture Silk Road ", which is based on internet technology and more globalization, will become a new way of cultural exchange between China and foreign countries. ”