Perfect time and space 360 million to sell film and television subsidiary

This reporter Heilan Perfect World (NASDAQ:PWRD) 3rd said the board of Directors has agreed to 360 million yuan (about 55.9 million U.S. dollars) its film and television subsidiary of the Perfect World (Beijing) Movie Culture Co., Ltd. sold to Beijing Happy Permanent Culture Co., Ltd. to further focus on core network game development and operation of business　　To maximize shareholder value in the future growth of the company. The Perfect World Chairman and CEO Chi stressed that as the backbone of online games exports, the company will strive to increase the market share of overseas markets, we must adhere to the "globalization of resources integration" and "global cultural integration innovation and output" strategy, will be rich in Chinese culture characteristics of the online game products to overseas,　　To get better performance returns. To get through the global industrial chain in recent years, China's online games industry presents the trend of "holding a group to go to sea", the Chinese online games enterprises gradually from the simple first phase of "authorized exports" gradually moved towards the second phase of "overseas independent management" to achieve a leap in development.　　The national press and publication Administration's data show that in 2010 a total of 34 Chinese enterprises self-developed 82 online game works into more than 40 countries and regions, to achieve sales revenue of 230 million U.S. dollars, than 2009 increase of 111%. As an important part of the cultural industry, online game products have now come to the stage of "overseas development" and "global development".　　In how to enhance the international competitiveness of China's online gaming industry, the deputy Director of press and publication Sun Shoushan recently pointed out that the country will further promote the Chinese national original online games to overseas, each year to promote 100 original online games products, at the same time to 10 overseas development performance outstanding national online games enterprises strong support. How to make Chinese online games export products to accelerate the integration of local culture, rapid access to market recognition, the perfect world has made a useful attempt.　　The perfect world last year put forward the "integration of local research and development resources localization production" strategy, that is, through the integration of global product design, production, operation and other aspects of resources to truly open up the global industrial chain. To this end, the perfect world has acquired the Japanese c&c media as a wholly-owned subsidiary, the acquisition of the United States Runnic games, the top game research and Development institutions majority stake in the 35 million euros to buy Atari's "Star Trek", "No Winter night ol" developers Cryptic UBM. Through the integration of local research and development resources, to achieve the localization of research and development, the formation of a global talent system.　　This year, the perfect world continues to acquire a lot of resources to form a globalized production capacity, especially with Sega, will be on the popular comic "Saint Warrior star" for network game adaptation development, in the preservation of the essence of the original culture, cultural integration, to create a true sense of the international masterpiece. In addition to direct mergers and acquisitions overseas research and development power, the perfect world also carried out overseas direct camp layout. Since the year before last, the perfect world has set up subsidiaries in North America, Japan and Europe, forming a strategic point for overseas subsidiaries., all over the four continents authorized agent partners for the radiation surface of the global operating system. This series of global mergers and acquisitions directly led to the company's performance.　　The perfect world in the first quarter of 2011, the income structure, the overseas authorized income of 63.6 million yuan, the chain growth of 10%, year-on-year growth of 19%. Break through the bottleneck of overseas culture however, copyright is one of the reasons restricting the bottleneck in the process of overseas promotion of Chinese online games. For example, the domestic Jin Yong theme of the game is about 20, but the real access to the very few Jin Yong authorized.　　This nonstandard performance in the field of copyright will undoubtedly greatly affect the overseas development of Chinese online gaming enterprises. In this respect, Chi said, "I hope that under the leadership of the Press and publication Administration, enterprises will advocate IPR self-regulation and jointly create a good industrial environment for Chinese games overseas export, to create a good image." "The broad and profound Chinese culture is the cultural gene for Chinese online gaming enterprises to go to sea."　　However, as a special cultural product, games with Chinese traditional culture can reflect the influence of Chinese culture, but they still encounter various obstacles when they integrate into different cultural traditions. How to embed the core of Chinese culture into the framework of different cultures so as to gain recognition from overseas cultural markets? Chi stressed that by drawing on the shell of local culture, rooted in the local culture of the core, bred excellent game products, can be widely accepted.　　Therefore, the overseas development strategy should pay special attention to "the global cultural integration innovation and output" strategy. "We are trying to bring Greek mythology, the Japanese myth, the European and American Knight Culture and other exotic cultures carry on the comprehensive innovation, under the premise of fully respecting the original values of the Chinese style transformation, to create a Hollywood-style, with global influence, not only conducive to the promotion of products abroad, but also more conducive to the integration of Chinese culture is accepted To enhance the influence of Chinese culture imperceptibly. "Chi said.