Perfect World: Overseas acquisitions add impetus to global research and development

The Perfect World Interactive Entertainment President Zhouqi Our reporter Zhou Ting wang Perfect World (NASDAQ:PWRD) has announced the agreement with the American game manufacturer Atari, will take the cash 35 million euros to acquire the Atari North America famous net swims research and development workshop Cryptic UBM (mysterious studio) 100% Equity.　　Zhouqi, president of the perfect World Interactive entertainment, said in an interview with China Securities News that this is the perfect world's most expensive acquisition research and development team initiative, is the company's global strategy further deepening the logo, will further improve the company's global product development chain. Accelerating globalization research and development China Securities News: Globalization is one of the major strategies recently put forward by the company, and it is also an important part of the company's strategic goal of growing into a world-class game enterprise.　　What are the characteristics of the globalization strategy pursued by the perfect world?　　Zhouqi: In the process of internationalization development, the perfect world broke the former local game company First agent and operation of foreign companies research and development products, but mainly independent research and development of the initiative firmly in their own hands.　　Previously, we acquired the Japanese online games operators C&c Media and North American game development Top Team Runic Games, and this time, the acquisition of Cryptic initiative is the company's global development strategy to further deepen the embodiment. China Securities Daily: What is the choice of this acquisition object?　　Why do companies value North American markets? Zhouqi: As the world's top game production, the North American market has always been a domestic gaming companies to enhance research and development strength and learning experience the best choice. North American market Network game development is the most mature, user requirements are more stringent. To succeed in the North American market, we need to integrate local quality resources and develop game products tailored to local needs.　　The choice to buy cryptic UBM, it is out of this idea. The North American market is the world's largest gaming market and an important part of the global layout of the perfect world. 2008, the perfect world has set up a subsidiary in the United States to expand the North American market. The acquisition of cryptic UBM will further enhance the perfect world's strength in North America.　　The company will be at full throttle to accelerate the process of global development through acquisitions.　　China Securities Daily: Perfect in the globalization strategy has been emphasizing localization, what do you think is the key to achieving localization? Zhouqi: To truly realize the localization of an international company in overseas, we need to actively promote the all-round development of talents, capital, research and development and operation. In these areas, we have tried. For example, our overseas subsidiaries employ a large number of local game developers to make game development and operations more localized, and to achieve rational use and distribution of resources.　　At the same time through the acquisition of foreign marketing and development team to further open the local market.　　China Securities Daily: What are the benefits of acquiring overseas research and development teams to enhance the company's own research and development capabilities? Zhouqi: RecentThe perfect world began to look for a research and development team with an international background in order to enhance its own research and development capabilities, including Runnic Games, a member of the original Diablo group.　　Through these acquisitions, in the successful implementation of capital internationalization, but also greatly enhance the perfect world of research and development capabilities, so that the game developed by the company in the technology, quality and world-class masterpiece of head-on confrontation strength.　　Implementation of boutique game strategy China Securities newspaper: compared with overseas markets, how much do you think the market space of Chinese games? Zhouqi: We note that overseas game developers have begun to pay attention to the Chinese online games market. 2010 U.S. game market total revenue of 24.701 billion U.S. dollars, the same period of Chinese online game market size of 34.9 billion yuan (about 5 billion U.S. dollars), the total number of games users broke through 120 million people.　　China's online gaming market is expected to grow to $5.8 billion trillion in 2011.　　Not long ago, pearl Research, an investigative agency, reported that the market for Chinese games in 2014 is expected to break 8 billion trillion dollars and is expected to overtake the US as the world's first game kingdom.　　China Securities News: The Perfect World is already the largest export share of Chinese online gaming enterprises, the main growth in the future from the domestic market or overseas market? Zhouqi: We hope that overseas business and domestic business can grow rapidly, within a short period of time domestic business will still be the main income contributor. We will launch more new games in the domestic market and actively expand overseas markets.　　The company launched in Europe and the United States in March, "God Magic Mainland", which is the perfect world's first developed by a multinational 3D fantasy games, in North America once launched, the media and the player's praise. China Securities Daily: The strategy of fine game has always been another core strategy of the company.　　What new works will be worth looking forward to in the future? Zhouqi: We put forward a boutique strategy about two years ago, trying to make every game more elaborate so that it's more durable and stable on the market. From the first quarter, the total revenue for the 721 million yuan, an increase of 15.4%, the existing several games such as "Punish Fairy", "Perfect World International Edition", as well as the recent launch of the new "God Demon mainland" and "God Ghost World", for the growth of performance contributed a greater strength. This year is expected to launch new products, including "On the Days of the Dragon slaughter", "Smile Proud".　　These products and other new games that are being developed form a strong product line that will continue to support the continued growth of the company's performance.　　China Securities Daily: In addition to the North American market, the company's landing in other overseas markets? Zhouqi: It is one of our key strategies to popularize the quality game. At present, we have been in Asia, Latin America and Russia and other regions to carry out a series of overseas licensing activities to further expand the scope of business coverage. Although Japan's earthquake and tsunami on the company's business in Japan has caused a certain impact, but the impact is only temporary, the overall view of the company's overseas operating platform is constantly strengthening.