Perfect World sells film and television business "Game + movie" Unspeakable Perfect

Every reporter Cao Yuanyuan from Shanghai, the perfect world at 360 million yuan price external sales of its culture and culture subsidiary, this distance last July the perfect world through a heavy purchase of film and television companies in the past just a year.　　Although the integration of the game and the film industry has long been a standardized model in the world, the diversification of Chinese online games enterprises is still bumpy.　　Games + movies = perfect? All along, the perfect world for film and television business more value. July 2010, the perfect world with about 110 million yuan and 82.3 million yuan of cash to invest and buy Beijing Xin Bao Source and Shanghai Bao Hong Film majority stake.　　Xin Bao Source and Acer mainly engaged in film and television filming, production and distribution, including the audience well-known TV drama "Struggle", "My Youth who Master", "like the Fog like rain and wind" and so on. This is a seemingly happy marriage, but after trying a year of integration, the perfect world is determined to divest film and television business.　　In the end, the Perfect World (Beijing) Culture and Culture Co., Ltd. sold 360 million yuan to Beijing happy Permanent Movie Culture Co., Ltd. (hereinafter referred to as "Beijing Happy Film and Television").　　The company's explanation for the transfer of the film business is that it will help the perfect world further focus on its core network game development and operations to maximize shareholder value in future corporate growth. In fact, as early as the perfect world last year before the completion of a heavy purchase, has been involved in film and television business for many years Last July, Douyan, the general manager responsible for the company's film and television business, left, sources said it was related to the poor performance of the film and television business. Film Business department by the company CEO Chi personally. After the personnel changes in the film and television business unit is still difficult to achieve the perfect world expected goals, and finally had to choose to peel.　　But it is understood that, as Chi holds the majority stake in Beijing Happy film, stripped of the perfect World film business is still in Chi control. "Test water" on a wave of the actual, after the perfect world into the film, television industry, a few games companies. November 2010, to build the whole industry chain of the Grand Group, made a step towards the development of film and television. At that time, the company and Hunan Radio and television jointly funded the establishment of the Beijing Hua Ying Culture Communication Limited Company (hereinafter referred to as "Hua Ying Sheng").　　And filmed the "We Dating Bar", "The New Pearl Princess" and so on. 2011, Hua Ying Sheng is a high-profile launch of its first "original custom micro-film." "There are four major trends in film and television, big movies, big TV dramas, micro-movies and online TV dramas," said Zhaoyu, CEO of Hua Ying Sheng. "It is reported that the current TV dramas, film investment rate of return has been very low, usually around 20%."　　Micro-movies and online TV dramas undoubtedly become the favorite of the new media. Not only Shanda network, Shi Yuzhu's giant network also in the film business constantly explore. A few days ago, by the giant network employees, self-directed, the film "Play Big" in Shanghai, a cinema chang theaters. However, giant network vice President Guixe revealed that the "big play" project is onlyGiant internal test water, the future does not exclude the production and film and television investment to do more to try.　　Last year, the giant network and Huayi Brothers set up a joint venture to become a model of cooperation between film and television and games. "At present, the main income of the net swims company still relies on the net game," Xufeng, an analyst at the consultancy, said to the daily economic news. Do not rule out the future of the game in the film business of the possibility of bigger and stronger, but the current conditions are not yet mature. ”