Perfect world to create online games Hollywood spread Chinese culture with foreign image

In the cultural capital industry model, Hollywood has made "Kung Fu Panda" as a Chinese element, but permeated the Hollywood gene of the global film and television masterpiece.　　During this year's ChinaJoy China International Digital Interactive Entertainment Industry Summit Forum, the perfect World Chairman and CEO Chi also stressed to create "online games Hollywood" as a strategic upgrade target, through the integration of High-quality IP resources overseas, the spread of Chinese culture with foreign image.　　What is the significance of creating the perfect world of "intellectual creation" with foreign faces and Chinese genes to create a "game of Hollywood"?　　Today's perfect world of game products exported to more than 100 countries and regions in the world, in North America, Europe, Japan and other locations are set up wholly-owned subsidiaries, accounting for 40% of the Chinese online market overseas revenue, four consecutive years to stabilize the Chinese online games overseas exports first, so proud of the results are the market demand for long-term certification. Therefore, from the commercial value, to create "online games Hollywood" is to draw on the Hollywood-style business model to obtain market share and revenue of the best way; from the brand value, Hollywood created the United States and even the world of film and Television, a "Golden label", "Online games Hollywood"　　The birth of a perfect world to establish its in the global online game industry indestructible brand value; from the cultural value, "The game of Hollywood" will also use its national cultural resources to create a world impact of the game products, so that the culture of the Chinese-style integration and then output, virtually China's local characteristics of the culture spread overseas. From cultural resources to cultural capital integration and re-export in recent years, the signal from the capital market indicates that the globalization of economic capital is the general trend.　　In addition, cultural capital is quietly moving to the world imperceptibly. To perfect the world's game products for example, as of the second quarter of 2011, the perfect world has more than 10 games exported more than 100 countries and regions, and has set up a North America, Europe, Japan and other wholly-owned subsidiaries.　　This year at the ChinaJoy Fair, the Perfect World also announced its access to the world classic popular anime "Holy Warrior Star" online adaptation rights, the new game "star Vector ol" will be in the near future to play a global culture and entertainment perfect fusion. The birth of a Chinese cultural capital, profit the world's world-class online games, I believe such a breakthrough, it will be possible to greatly enhance the international competitiveness of Chinese online games, but also in imperceptible through the absorption of cultural integration and then output, to create "games Hollywood" is not a dream. Share to: